Botify

We had a fantastic time hosting our global clients in Paris during the 2024 Olympics! Over two unforgettable weeks, we had the pleasure of spending time with members from across our global community at twelve Olympic events while showing off the best Paris has to offer. Every moment was jam-packed with excitement: 🤺 From the Grand Palais for fencing,  🏀 To the Palace de Concorde for basketball and skateboarding, 🏐 To the Eiffel Tower at dusk for beach volleyball,  🏇And even to the breathtaking Palace of Versailles for equestrian events! Our CEO and co-founder Adrien Menard had a vision: to host a once-in-a-lifetime event at the Paris Olympics, sharing the city where Botify began before expanding to London, NYC, and APAC. We built even stronger connections and lasting memories with this group, adding an extra layer of magic to the entire experience. ✨ Thank you to our partners: Victor Tamalet of Destinée Paris, and Candice PHILIPPE and her entire team at Hotel Maison Mère, for the incredible hospitality and organizational support extended to our team and our guests. Thank you also to our amazing Field, Customer Marketing, and Brand team at Botify for organizing this incredible experience, start to finish. And to our clients: Thank you for being part of this unbelievable adventure, for letting us share our love of everything French, and for creating these beautiful memories with us. Here’s to many more wonderful experiences together! 🥂 #Botify #ParisOlympics #clientappreciation

Pour la 3e année consécutive, Botify a le plaisir de vous donner rendez-vous à la Paris Retail Week, le rendez-vous majeur du commerce omnicanal, du 17 au 19 septembre 2024! 💬 Pendant 3 jours, les équipes Botify seront présentes à Paris Porte de Versailles pour répondre à toutes vos questions: ❓ Quel est l’impact de la GenAI sur le search, ❓ Comment saisir les opportunités apportées par la DMA, ❓ Comment automatiser ses efforts SEO pour un maximum de résultat, ❓ Comment (aider ses équipes search à) développer une approche business et ROI 📍 Rejoignez nous sur le stand K036 pour avoir les réponses et échanger autour d’une pause gourmande ☕ Vous souhaitez discuter de vos challenges avec nos experts? 📌  Prenez rendez-vous dès maintenant : https://lnkd.in/gvdYVAMT #organicsearch #genai #generativeai #generativesearch #answerengines #searchengines #seo #futureofseo #enterpriseseo #technicalseo #befound #retail #retailseo

Search has thrown a lot at us this year. If you’re wondering how to adapt, you’ve come to the right post. Shaped by leaders and experts at top brands, Botify Connect 2024 is your secret strategy superpower for GenAI search. We’re grateful to have experts across the globe guiding both our Paris and Austin events, covering topics like: ➡️ Visibility & decentralized search ➡️ Transforming your Technical SEO Team into your GenAI Search Team ➡️ Research & data around SERP layout changes ➡️ …and more! Meet the two Advisory Boards hard at work informing these topics and more, and save your seat: Register for Botify Connect 2024 in 🥐Paris🥐 or 🌵Austin🌵 : https://bit.ly/3LC0B8c 🌍 EU Advisory Board: Celya Marnay, Digital Marketing Director, i-Run Sabrina Keleyan, E-commerce & Product Director, Christian Louboutin Anaïs Deniaud, Global Head of SEO, Accor Margaux Krimmel 🌱, Head of Direct Sales and Growth, RailEurope Juan C Vargas, Global SEO Director, FARFETCH Wayne Burden, Founder, .DW Olaf Seydel, Head of Engagement & Growth, ZEIT ONLINE 🕶️ Federico Rebeschini, Global Head of SEO & Performance, EssilorLuxottica Gianluca Mileo, Team Lead SEO, Mavriq 🌎 US Advisory Board: Michelle Geeting, Head of Digital Marketing, MilliporeSigma Craig Harkins, Director of SEO and Content, Apartments.com Jacqueline Urick, Head of Organic, Realtor.com Sharanya Srinivasan, Sr Director of Growth, SEO, Martech, Care.com John Caiozzo, Senior Manager, SEO, Petco Travis Yano, SEO Manager, Solventum Michalla Mannino, Head of SEO & Digital Marketing, Abt Electronics Anthony Cantelmo, Head of Omnichannel, Discount Tire Christopher Speziale, VP of Product, Business Insider Ian Medlock, VP of Growth, Apartment List We can’t wait to chart the future of search with you!

As one of Germany's largest and most well-known timber merchants, Holz-Richter GmbH began its online adventure in 2004 with its casando.de website, serving DIY direct customers. As they continue to expand their footprint in Germany, Holz Richter needed an enterprise solution to ensure their premium products and expertise are found online. We’re absolutely delighted to partner with Holz Richter to achieve their website goals and maximize their organic revenue. Here at Botify, we’ve been working with brands like Holz Richter since 2012, focused on making organic search the most impactful channel to unlock value, growth, and drive customer acquisition. We’re honored to be on this journey with you, Holz-Richter GmbH!

We’d love to introduce you to the all-star team behind Botify Connect 2024 in Paris: our EU Advisory Board! 🌟 These leaders set the direction for our European event, turning their years of experience helping top brands be found into a future-forward experience for our attendees. Our EU Advisory Board has crafted Botify Connect 2024 in Paris with the nuance of European search in mind, ensuring that brands in this market will have the strategy they need to meet the GenAI search (r)evolution with confidence. Excited to see how they’ve influenced Botify Connect 2024? Reserve your spot today: https://bit.ly/3YzRTz0 👏 Please help us give a round of applause for our EU Advisory Board team: 👏 Celya Marnay, Directrice Marketing Digitale, i-Run Sabrina Keleyan, E-commerce & Product Director, Christian Louboutin Anaïs Deniaud, Global Head of SEO, Accor Margaux Krimmel 🌱, Head of Direct Sales and Growth, Rail Europe Juan C Vargas, Global SEO Director, FARFETCH Sarah Ellul, SEO Manager, COS Wayne Burden, Head of SEO, ECCO Olaf Seydel, Head of Engagement & Growth, ZEIT ONLINE 🕶️ Federico Rebeschini, Global Head of SEO & Performance, Luxottica Gianluca Mileo, Team Lead SEO, Mavriq Jason Vicinanza, VP Solutions EMEA, Botify Sarah Bowman, Global VP of Brand & Experience Marketing, Botify  Adeline Marcusse, Global Head of Customer Marketing, Botify Rebecca Zabow, Global VP of Product & Integrated Marketing, Botify Felicia Crawford, Content Marketing Lead, Botify Charli Rogers, Chief Customer Officer, Botify We can’t wait to see you in Paris on October 8!

We agree with everyone on this list — especially #9! Here at Botify, we're lucky to have the benefit of A.J. Ghergich's vast expertise (and his sense of humor.) Check out this recent panel discussion at CommerceNext where A.J. explains what GenAI in search means for consumers and brands. Skip ahead to 22:25: https://bit.ly/46BKXUe

Have you met the Botify Connect 2024 US Advisory Board? This October, we’re going all-in on how brands can win in a GenAI-powered search landscape. Our Advisory Board sets the direction for Botify Connect to curate an event that's actionable, inspiring, and answers hard questions head-on, all in service of making organic search the most impactful channel for brands. We’ve got some of the best and brightest driving this year’s event. Want to see how their expertise shapes Botify Connect 2024? Save your seat today: https://bit.ly/3LOmhyc 🎉 Let’s give a warm welcome to our US Advisory Board team: 🎉 Craig Harkins, Director of SEO and Content, Apartments.com Jacqueline Urick, Head of Organic Growth, Realtor.com Sharanya Srinivasan, Sr Director of Growth, SEO, Martech, Care.com John Caiozzo, Senior Manager, SEO, Petco Travis Yano, SEO Manager, Solventum Michalla Mannino, Head of SEO & Digital Marketing, Abt Electronics Anthony Cantelmo, Head of Omnichannel, Discount Tire Brent Ludtke, Director of Product, Nike App, Nike.com, Nike Christopher Speziale, VP of Product, Business Insider Ian Medlock, VP of Growth, Apartment List Leslie Ramey, Director of Solutions Consulting, Botify Sarah Bowman, Global VP of Brand & Experience Marketing, Botify  Adeline Marcusse, Global Head of Customer Marketing, Botify Rebecca Zabow, Global VP of Product & Integrated Marketing, Botify Felicia Crawford, Content Marketing Lead, Botify Charli Rogers, Chief Customer Officer, Botify We can't wait to see you in Austin, Texas this October!

“SearchGPT.” It’s a prototype today, but tomorrow, this will be where your consumers search. Are you ready to be found there? ✨ AI-generated answers have overtaken the search industry in the last year. The future of search is crystal clear: whether it’s AI Overviews, Bing’s AI redesign, Perplexity AI, the increasingly crowded answer engine space, or SearchGPT, the way consumers seek and receive answers requires a different way of looking at what we once called “SEO.” “Search engine optimization” is a small part of something much bigger. A new ecosystem of search, one that demands we shift our perspective beyond optimizing for Google alone. We have to focus on the answers consumers seek, and on every platform that supplies them. And that begins with your website’s indexability across both Google and Bing, whose massive indexes catalog the Internet and supply website data to the majority of search and answer engines and AI-powered chatbots. Today, tomorrow, and beyond, optimization looks like: ✅ Ensuring that all crawlers can crawl, render, index, and serve your website in answers wherever questions are asked ✅ Prioritizing Bing like never before — its API powers many genAI chatbots and answer interfaces, meaning that if you aren’t relevant on Bing, you won’t be relevant on any AI-powered technology that uses Bing results ✅ Pushing your content to those indexes for inclusion in AI-generated answers, rather than waiting to be crawled ✅ Making your website accessible to the site crawlers that train AI models on your content, which allows it to be found on new platforms ✅ Using log file analysis to study and learn from crawler behavior on your site ✅ Understanding and satisfying consumer intent via important, relevant site content As search transforms in real time, some things remain the same. Technical optimization — making your website easy to access and understand by robot crawlers — is the key to winning your human consumers. More than ever before, your technical site health is mission-critical to your brand and business metrics. Here at Botify, we’ve been waiting for this moment. Through our AI-powered platform and search expertise, we help brands be found wherever consumers search: Google, Bing, ChatGPT, Perplexity AI, and beyond. Our solution empowers brands to succeed on any answer platform. We know it can feel overwhelming, but that's why we're here, ready and excited to face change alongside you. Together, we’ve got this. Reach out if you have questions or want to learn more: https://bit.ly/3WDYl70 #searchgpt #organicsearch #genai #generativeai #generativesearch #answerengines #searchengines #seo #futureofseo #enterpriseseo #technicalseo #bing #chatgpt #perplexityai #mistral #befound

Behind the scenes we’ve been refining content, collaborating with brilliant leaders & experts, and having in-depth discussions about AI-powered search, barbecue, and croissants. Why? Botify Connect 2024, of course! 🎉 This year, we’re hosting our premier conference for top brands and industry leaders in both Austin, Texas and Paris, France. Aside from the live music, awe-inspiring sights, and fantastic eats, we’re going all-in on what the future of search means for brands. You’ll leave with a full understanding of the impact of generative AI, plus actionable strategies for being found anywhere your consumers search. We’ll deep-dive into topics like: ➡️ How your brand can compete using technical site optimization in a world beyond Google ➡️ Why Bing is your best friend in the AI-powered future of search — and how to take advantage ➡️ How to build a resilient team to lead your brand through the search revolution Join us October 8 in Paris and October 21–23 in Austin for strategy, inspiration, networking, and unique local experiences at Botify Connect 2024: https://bit.ly/3y4M1Di

As one of the world's largest online B2B trading platforms, Alibaba.com provides the technology infrastructure and marketing reach to help merchants, brands, retailers and other businesses, expand their business and revenue opportunities. Alibaba.com needed a large-scale enterprise solution to help them ensure that millions of products are found online as they continue to expand their marketplace.  We are absolutely delighted to be partnering with Alibaba.com to help them achieve this, and to maximise their organic revenue.  Botify has been helping brands like Alibaba.com to place organic search at the core of their digital strategy, and unlock more value and growth from their most profitable customer acquisition channel since 2012. #Botify #Alibaba.com #Innovation #OrganicSearch #searchengineoptimization #media #news #onlineretailer