Baozun Europe

🌟 The wait is over! 🌟 We are thrilled to announce the grand opening of our very first Hunter store in Singapore, located at Plaza Singapura, Level 1. 🥳 See you there! 👢✨ #BaozunBrandMangement #HunterBootsSG

☀ Our President, Sandrine ZERBIB, was delighted to share insights as a speaker and roundtable participant at the BONJOUR Brand Forum, held at the UNESCO House in Paris on June 21st. This year’s theme, "The Position of Brands Internationally," focused on the global and European presence of Chinese brands. 💡 Sandrine discussed the international strategies and successes of Chinese brands like Shein, Huawei, Haier, Icicle, Miniso, and Florasis. 🙌 The forum, labeled this year as an official event for the 60th anniversary of diplomatic relations between China and France, brought together cultural, economic, and creative leaders from Europe and China. Here are some moments from that day 👇

The New York School of Professional Studies (New York University) invited me to participate in a dynamic discussion on luxury marketing as part of a study trip to Paris. ❇️ This conversation, alongside Jonathan Siboni and Ashley McDonnell, and moderated by Milos, was truly a lively exchange. Young people have many questions, especially regarding how to navigate their careers today: how to get into their dream company, how to spot and seize the right opportunities, or more technical questions about luxury: what potential tensions and challenges can arise between luxury, its rarity, exclusivity, and mass production by large corporations? I tried to reassure the students, many of whom were American or Chinese, by explaining that many answers to legitimate questions come naturally through experiencing the industry they aspire to join and the working world. It was a pleasure to talk to them about the history and dynamics of the luxury market, the evolution of the digital landscape and marketing practices, and to answer their questions through the lens of my own experience. I was told that these exchanges sparked a lot of reflection afterwards. That’s the best feedback I could receive. 🙏 Thank you Elisabeth Mitchell for these engaging conversations and your positive feedback on the panel and the students' interest. Sharing our experiences with the generations that will shape tomorrow’s market is fundamental. #luxe #youngpeople #talk #insights

🚀 Je viens de participer à une conférence sur le luxe organisée par Morgan Stanley, en tant que présidente de Baozun Brand Management. Je partage ce bref aperçu de ma présentation sur les tendances de la consommation en Chine. 📉  Le moral des consommateurs n'a jamais été aussi bas, ce qui se traduit par une baisse de la fréquentation des rues et des centres commerciaux au premier trimestre 2024. La croissance des ventes au détail a ralenti à 4,7 % en mars, contre 5,5 % en janvier-février et 7,4 % en décembre 2023. Une crise immobilière sans précédent et la faiblesse des dépenses de consommation sont exacerbées par les incertitudes économiques. 💎  Les consommateurs qui sont plus prudents ne recherchent pas nécessairement des produits moins chers mais de la valeur dans leurs achats. Malgré l'anxiété économique, il y a une tendance claire à la premiumisation. Les segments de marché haut de gamme restent résilients, avec une importance croissante accordée aux produits uniques, fonctionnels et de haute qualité. Ce sont des facteurs d'achat de plus en plus importants. L'enthousiasme pour la santé et le bien-être entraîne de belles performances dans des catégories telles que le yoga et les activités de plein air. Le divertissement culturel et le tourisme sont également en plein essor. 🔄 En réaction aux incertitudes, l'épargne des consommateurs chinois augmente (46 % du PIB) : beaucoup privilégient la sécurité financière aux dépenses immédiates. Cette tendance, associée à une croissance stable des revenus disponibles, pourrait différer les dépenses et offrir un rebond une fois la confiance rétablie, d'autant que la classe moyenne continue de grandir. 💡  Il faut savoir que le produit est désormais au centre de tout. Une chaîne d'approvisionnement solide, capable d'anticiper et de réagir rapidement aux micro-tendances de la consommation, est essentielle pour naviguer dans ce climat commercial hyper volatile. A ce jeu, les marques locales excellent et de fait, continuent à prendre des parts de marché aux marques internationales. 📷 A mes côté, Lillian lou Managing Director, Head of Greater China Consumer Research, Morgan Stanley et Edouard Aubin, Head of European Luxury Brands, Morgan Stanley qui modérait le panel. #chine #transformation #consommation

What kinds of new challenges are facing brands and e-commerce platforms? Take a look at sharing of Andrew Wu, LVMH Group President, Greater China at the just-concluded 8th BECS event. Watch the video here for more insights: https://lnkd.in/gp4fpGX3 #Baozun #NewQualityProductiveForces #UnifiedCommerce #Omnichannel #RetailInnovation #FutureOfRetail #CustomerExperience #Retail #AI

This week, Baozun and Bloomberg Businessweek China jointly hosted the 8th Global Brand E-Commerce Summit in Shanghai. At the event, Vincent Qiu - Founder, Chairman and CEO of Baozun Inc., highlighted Baozun’s key mission and core values for its brand partners. New Quality Productive Forces, as he sees it, represent an opportunity for brands to reshape their business model in the midst of rapid changes in #eCommerce. In this new era, brands need to define their long-term value positioning for sustainable growth. Hear more from Vincent as he shares his insights at the 8th BECS: https://lnkd.in/g8HuKEAv #Baozun #NewQualityProductiveForces #UnifiedCommerce #Omnichannel #RetailInnovation #FutureOfRetail #CustomerExperience #Retail #AI

Steven Sare, Managing Director at Abercrombie & Fitch Co. across the Asia Pacific marketplace, has frequented Baozun's Global Brand E-Commerce Summit. 🚀 This time, he talks about in a warm-up video for the annual event on how new digital technologies like Al, big data and cloud are helping major enterprise companies like A&F increase production capacity and promote industrial transformation through upgrades. Watch here for detailed insights. https://lnkd.in/gJZuURd7

With new quality productive forces at the forefront of the #eCommerce industry, it presents itself as a solution to changing consumer trends and a competitive landscape. Vincent Qiu, Founder, Chairman & CEO of Baozun Inc, emphasized the importance of innovation, quality and product power for further enhancing brands’ competitiveness. Watch now to gain new insights into the next big thing for #retail and #digitalcommerce at the 8th BECS: https://lnkd.in/gaRskM3P #Baozun #NewQualityProductiveForces #UnifiedCommerce #Omnichannel #RetailInnovation #FutureOfRetail #Digitaltransformation #SupplyChain

At the 8th Annual BECS, hear from hundreds of industry leaders from multinational and Chinese brands sharing the latest trends, best practices, and discuss practical solutions for the #retail and #digitalcommerce sector. We will focus on how the rise of new quality productive forces inject new impetus for industry players as consumer needs are on constant evolution and competition intensifies. Unveil a new era of sustainable development by harnessing the power of technology and data to reinforce qualitative business growth on May 16th. Jointly organised by: Baozun Inc. & Bloomberg Businessweek Chinese Edition Hong Kong Office #Baozun #NewQualityProductiveForces #UnifiedCommerce #Omnichannel #SupplyChains #RetailInnovation #FutureOfRetail #eCommerceInnovation #RetailOperations #eCommerceGrowth #Digitaltransformation #China

Baozun was recently honoured with JD.COM's Partner of Excellence for 2024. This is a testament to the team’s battle-tested solutions to create a mature #digitalcommerce ecosystem that benefits both the brands and platforms. Moving forward, Baozun will continue its long term partnership with JD.com and is committed to safeguarding the sustained growth of brands through comprehensive #eCommerce services and refined #omnichannel operations. #Baozun #JDcom #ConsumerInsights #eCommerceMarketing #Retail #BrandStrategy #eCommerceInnovation #RetailMarketing #Phygital #SocialCommerce #GrowthStrategy