BALENCIAGA

The 53rd Couture Collection is now viewable on Apple Vision Pro headsets.   Experience the 53rd Couture Collection like never before, with an immersive 180° look at the show from up close. Available now on the Apple Vision Pro App Store at https://lnkd.in/eK4EiUsx.

Balenciaga is committed to the professional development of interns and apprentices and has developed a three-step program to accompany them. First step: onboard. Balenciaga pays particular attention to providing comprehensive information for a smooth integration from the Kering Group to the House's heritage, values, products, operations, and environmental & social commitments. Second step: develop and grow. To expand their professional opportunities, Balenciaga's intern and apprentice community is invited to take part in a round table discussion with experienced company managers. This forum is also an occasion for new interns and apprentices to receive development advice. Third step: expand network. Balenciaga enables interns and apprentices worldwide to meet and share their experience over a dedicated virtual gathering, broadening their House and industry knowledge. In 2024, 75 duos were created. In 2023, Balenciaga welcomed more than 360 interns and apprentices within all departements worldwide. Balenciaga would like to thank all the interns and apprentices, their mentors, and internal experts for their contribution to a learning culture within the House. Join Balenciaga at https://lnkd.in/ebMKVfe8

Presenting the Circuit Sneaker, as seen in a series of portraits captured by photographer Chris Lensz. The sneaker reimagines a modern gym shoe with bold proportions, seamlessly fusing lightweight comfort with high concept. Its name “Circuit” refers to a continuous loop—symbolizing the endless repetition of activity or the completion of an electric current.   Explore more on https://lnkd.in/eNr-rHaW

Discover Balenciaga’s Characters Campaign, featuring a series of images with British actress Naomi Watts, along with brand ambassadors Kim Kardashian and Isabelle Huppert. Captured by photographer Nadav Kander, each star shows a facet of herself by creating a character study, sitting in a simple chair on a white seamless. They carry an instant-icon, the Rodeo bag, named after the world-famous intersection of luxury and fashion, Rodeo Drive in Beverly Hills, California.   Explore the collection at https://lnkd.in/eACaMj6Z.

Discover Fall 24 through the “It’s Different” campaign, featuring the Alaska Boot. Revealed at the Balenciaga LA show, the Alaska Boot features a thick rubber sole and exaggerated proportions. It is crafted from a blend of leather and synthetic materials and completed with Balenciaga logo details on the back.   “it’s not a bird.” Explore more on balenciaga.com/fall_24

Balenciaga has launched the first phase of its Apple Vision Pro app. The program marks a leap in spatial computing with an intuitive interface for seamless content interaction, delivering a never-before-seen immersion into the world of Balenciaga.   As the first fashion house to use Apple Vision Pro for a show, Balenciaga’s app, downloadable on the Vision Pro headset, lets users experience the Spring 25 show in Shanghai as if they're in the front row. Users can also explore past collections on a virtual oversized screen.   Explore more at https://lnkd.in/eK4EiUsx.

In continuation of its worldwide expansion, Balenciaga opened a new 367-square meter store in Zurich. It is the house’s first ever Swiss flagship.   The building, finished in 1926, features a neoclassical façade with a stone base at street level. New vitrines are seamlessly integrated in the original window openings. Following Balenciaga’s Raw Architecture concept, the store’s construction was careful to respect and expose the structure’s accumulated histories, inherently resulting in the use of fewer virgin materials. This keeps with Balenciaga’s commitment to sustainable methods.   Plan a visit now at https://lnkd.in/eHNDJfeh   BALENCIAGA ZURICH BAHNHOFSTRAßE Bahnhofstraße 53 8001 Zurich Switzerland

As part of the Balenciaga | Need for Speed Mobile collaboration, the exclusive merchandise collection includes T-shirts, hoodies, track jackets, track pants, and baseball caps, all designed in classic Balenciaga styles.   Following recent Balenciaga Music projects, each top is equipped with a Near Field Communication (NFC) chip that, when scanned with any compatible mobile device, grants users early access to exclusive Need for Speed Mobile content via a unique code.   The merchandise is exclusively available on WeChat, in select Balenciaga stores, and via https://lnkd.in/gT3HaXYJ in China only.

Balenciaga launches a multi-pronged collaboration with the racing video game Need for Speed Mobile, featuring in-game content and limited-edition interactive merchandise.   Debuted in 1994, the Need for Speed franchise has revolutionized the street racing genre ever since. The collaboration includes in-game custom-designed car liveries and character looks selected by Demna, as well as decals and locations to be discovered within the Need for Speed Mobile world.   The Balenciaga | Need for Speed Mobile merchandise includes jerseys and caps in classic Balenciaga silhouettes. Each top is equipped with a Near Field Communication (NFC) chip that, when scanned with any compatible mobile device, grants users early access to exclusive Need for Speed Mobile content.   Discover more at https://lnkd.in/gT3HaXYJ.

Model Mona Tougaard poses for the Balenciaga Essex Bag Campaign, photographed by Mario Sorrenti. This slim, pochette-shaped shoulder bag was introduced during the Winter 24 show. The Essex bag features a large B-shaped metal pull with an engraved logo.   The Essex bag is now available in select stores and at balenciaga.com/essexbag.