Adloox

Adloox expands its capabilities to Meta, rolling out Viewability Measurement for Facebook, Instagram and the Meta Audience Network. 💙 Adloox’s strong viewability measurement expertise is coming to proprietary and social media platforms. We’re extremely proud to now be badged as a Viewability Meta Business Partner. Read more 👇

Adloox featured in ADWEEK - about customer migration following the termination of Moat and Oracle Advertising. Thanks Lucinda Southern for this insightful overview of the adtech firms being queried following this unexpected turn of events. 👇

Our monthly newsletter is out! 🌞 We've been busy the past few weeks! Take a look at our updates for June and July, including integration and customer news, and some insights on the state of MFA fraud in open web advertising. ⬇️

📑 The MFA Bulletin: June 2024 Take a look at the MFA fraud rates we've identified on the most popular ad exchanges used by our customers, based on post-impression data with pre-bid filtering and/or manual optimization. 👉 https://lnkd.in/evftfUv2

We couldn’t be more excited to support Adloox commitment to helping advertisers improve sustainability across media buys. Adloox collaboration with Scope3 provides clients a solution for measuring advertising carbon emissions, while still delivering the results they expect.  

Great news for sustainable media buying: Adloox brings Scope3's Carbon Emissions Data to its ad verification platform, helping advertisers improve sustainability across media buys! 🌿 https://bit.ly/3xvoPxL Working with Scope3 is a natural next step in our commitment to reducing inefficiencies in the digital advertising ecosystem. Scope3 brings an additional level of granularity that enables us to optimize our clients' campaigns even further. "Having carbon emissions data available directly within the platform where marketers manage their campaigns is powerful. By putting Scope3 data alongside all the other metrics brands are optimizing toward, sustainability becomes embedded into how we work, and that's exactly what's needed to decarbonize." said Brian O'Kelley, CEO and Co-Founder, Scope3 Learn more 👉 https://bit.ly/3xvoPxL

Our monthly newsletter is out! ✨ Dive into our May updates, integration news, and exclusive content. ⬇️

🇫🇷/ À l'heure où les plateformes de streaming et de SVOD adaptent leur modèle pour y intégrer la publicité, CANAL Group, avec #myCANAL, fait figure de modèle en termes d'offre créative et de dispositifs de diffusion pour les marques. Dans un souci de démonstration de ROI, la régie publicitaire du groupe, CANAL BRAND SOLUTIONS, déploie de nouvelles méthodes de mesure, comme l'attention publicitaire. Nous avons interrogé Emmanuelle GODARD, Directrice Digital, Data et Innovation et Dorothée Alabeurthe, Directrice Marketing, pour en savoir plus sur leur stratégie et sur la manière dont la régie déploie de nouvelles méthodologies de mesure, notamment avec Adloox. 👇 #AttentionMeasurement #AVoD #InStreamAds #SVOD #AttentionPublicitaire #Streaming #BVoD #AttentionEconomy

Adloox Meta 💙 Access your viewability data for campaigns running on Instagram, and Facebook, including ads on Stories, Reels, feeds and other placements. 👇

Adloox is heading back to the Cannes Lions International Festival of Creativity! 🌴   You can find the Adloox team at our suite, located just steps from the port, a 10-minute walk from the Palace of Festivals and Congresses, facing the sea. Drop by to connect with a member of our team, assist to product demos, or simply take a moment to cool off with a refreshing glass of rosé. ✨   Click on the link below to RSVP and schedule a meeting with the on-site team.