AB Tasty

⚡ Failure: Friend or Foe in experimentation? In the latest episode of the “1000 Experiments Club,” #AB Tasty’s Head of Growth Marketing UK, John Hughes, talks with Shiva Manjunath, Senior Web Product Manager of CRO at Motive and host of the podcast From A to B, to spill the tea on why embracing failure is the secret sauce to successful experimentation. What’s your take? How does your team view failure in your testing process? Share your answer below. ⬇ #podcast #experimentation #cultureofexperimentation #innovation

📣🏆 Top 10 Users of the Quarter 🏆 Huge congratulations to Melissa Patel, Head of E-commerce at edyn, for being one of the top 10 most active users of AB Tasty in the UK & Nordics last quarter! Eydn is all about creating unforgettable travel experiences and offering guests a journey less ordinary. Melissa is bringing that same dedication into the digital space, ensuring their online presence is just as engaging and exciting as their guest experiences. We’re excited to see how Melissa and the edyn team continue to elevate the travel journey, both offline and online! 🚀✨ #experimentation #optimization #ecommerce #traveltech #digitalmarketing

Innovation is a Process, Disruption is the Result 🔥 Innovation and disruption don’t happen by chance - they’re built through the right strategic process. In the latest Optimization Snaps video, Ben Labay, CEO of Speero, reveals a powerful three-step method to scale experimentation and drive real change:  🔑 Step 1: Align with your goals and financial model. Your finance team is the Rosetta Stone for scaling experimentation.  🔎 Step 2: Get up close to the customer’s problems. Focus your research and data through thematic analysis.  🩺 Step 3: Build a cross-functional team. Your team’s collective expertise is one of the driving forces behind experimentation workshops. Master the process, unlock innovation, and disrupt your industry. Dare to go Further with AB Tasty 💙 #optimizationsnaps #innovateanddisrupt #experimentation

When Ulta Beauty wanted to touch up their digital shopping experiences, partnering with AB Tasty proved to be the key to unlocking insights into their guests. ✨ Armed with AB Tasty’s experience optimization platform and the support of the AB Tasty CSMs, the Digital Optimization Team at Ulta Beauty could run new personalizations, test recommendations, leverage social proof, and much more. “The transformation has laid a strong foundation, enabling us to scale and enhance our guest experiences. AB Tasty has played a critical role in this transformation, helping our team innovate and validate at a quicker pace with less risk.” - Jeff Hamm, Ulta Beauty’s Vice President of Digital Experience and Operations. Learn more about how Ulta Beauty partnered with AB Tasty revamp their digital experiences in our latest case study ➡ https://lnkd.in/eym4iuQH #experienceoptimization #ecommerce #abtesting

📣🏆 Top 10 Users of the Quarter 🏆 A big shout out to Ben Greenaway, UX Testing & Optimisation Co-ordinator at N Brown Group, for being one of the top 10 most active users of AB Tasty in the UK & Nordics last quarter! Ben shares, "I’ve been using AB Tasty for just over 6 months and am impressed with the intuitive interface and advanced features. I’m excited to have several tests and personalisations live across multiple brands, with many more in the team’s roadmap." Ben and the N Brown team are trendsetters in the world of fashion and retail optimization, creating seamless experiences that never go out of style. We’re beyond excited to see where they take things next! Keep dazzling us, Ben and the N Brown crew! 🚀✨ #Experimentation #UX #Optimization #digitaloptimization #topuser

Did you know that 80% of human decisions are driven by human emotion? 💙 It’s time for Optimization Snaps with AB Tasty! Convert with emotion, connect for impact. 🧠Talia Wolf, Founder & CEO at Getuplift, explains how understanding and addressing these emotions can transform your conversion optimization strategy: • Solve People’s Problems: Optimization isn't about tweaking page elements—it's about understanding the pains and problems your prospects face and translating that into better landing pages, emails, copy, and messaging. • Tap into Real Intent: People buy based on emotion, not features or pricing. Uncover the emotional drivers behind their decisions. • Speak to Your Customers: To boost conversions, meet your customers where their emotions are. Understand their real challenges, connect with them emotionally, and use those insights to shape your experiments. Tap into emotions to unlock conversion potential. Dare to go further with AB Tasty. 💡 #optimizationsnaps #emotionalmarketing #customercentric #experimentation #optimization

Real growth happens when you experiment, fail, and learn—rinse and repeat. 💪 “The failures associated with experimentation, you have to learn from them. You have to adjust if something loses. Adjust meaning like, all right, the strategy has to change a little bit because based on the data, we thought this would work and it didn't. And that's part of the strategizing. We still have to be okay with a losing test. 𝐓𝐡𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐡𝐚𝐬 𝐭𝐨 𝐟𝐨𝐬𝐭𝐞𝐫 𝐭𝐡𝐚𝐭.” ⚡ In the latest episode of the "1000 Experiments Club" Shiva Manjunath, Senior Web Product Manager at Motive and host of the podcast From A to B, breaks down why being afraid of failure is holding you back. 🎧 Listen to his conversion with guest host John Hughes as they discuss game-changing insights to ditch best practices, embrace failure, and scale experimentation. Ready to challenge the status quo?

What did Ulta Beauty’s Digital Optimization Team do when tasked with giving the guest experience a makeover? 💄 They turned to AB Tasty, of course! With the help of AB Tasty’s experience optimization platform, Ulta Beauty could reimagine their Digital Store of the Future by using experimentation to make changes without relying on developers. The results? The team went from 20 to over 65 tests per year. One test alone accounted for a 9% increase in revenue. 🔥 To learn more about Ulta Beauty’s digital glow-up ✨, read the full story here: https://lnkd.in/eym4iuQH #experienceoptimization #ecommerce #abtesting

At AB Tasty, we know that every second counts. ⏱ That’s why we’re proud to have the lowest impact on web performance among top experimentation and personalization platforms in the latest ThirdPartyWeb.today ranking. Better performance = faster page load times, improved SERP rank, and a smoother visitor experience. Thirdpartyweb.today analyzes performance impact to identify high-cost scripts and promote responsible behavior. By drawing on execution times from approx. 4 million sites, it provides developers with the insights they need to make informed decisions. We've worked hard over the past couple of years to bring brands the best possible performance because we know good performance = good CX. So, what makes AB Tasty so fast? ✅ Our modular architecture ✅ Innovative dynamic importing ✅ Proprietary smart caching technology ✅ A dedicated Performance Centre for campaign monitoring ✅ SPA compatibility without custom code ✅ Flicker-free experiences—no need for heavy "anti-flicker" scripts Congrats to our Product and Tech teams who have dared to go further! 🚀 #experienceoptimizationplatform #performancemetrics #cxo

💡 Best practices are often just shortcuts that miss the real point of optimization. Shiva Manjunath, Senior Web Product Manager at Motive and co-host of the podcast From A to B tells it like it is: True optimization isn't about ticking boxes. It’s about digging deep and understanding what really makes your audience tick. In the latest episode of the “1000 Experiments Club” podcast, guest host John Hughes sat down with Shiva to discuss why debunking best practices, embracing failure, and fostering a culture of learning are key to elevating experimentation. Want to know how to ditch the cookie-cutter approach and embrace the power of failure? 🚀 Head to our blog for highlights from Shiva's episode ➡️ https://lnkd.in/ewW4umdk #podcast #experimentation #cultureofexperimentation #innovation #datascience