Comment intégrez-vous les commentaires des utilisateurs et l’amélioration continue dans votre cycle de transformation numérique ?

it is ultra critical to ensure that digital transformation efforts remain aligned with user needs and are adaptable to the ever-changing digital landscape. Keeping the end-users at the center of everything we do is the way to do it. Incorporating user feedback and continuous improvement in digital transformation involves a cyclical process of gathering feedback, analyzing and prioritizing it, implementing changes, measuring outcomes, and maintaining an ongoing dialogue with users. Digital transformation is not a one-time project but an ongoing journey. Regularly revisiting and reassessing strategies in light of new feedback and changing market conditions is vital.

Can use analytics to measure the usage of a particular application, issues raised through tickets etc. This is one way. The other is through face 2 face meet with the stakeholders and online surveys. Adopt agile methodologies wherein during sprint retrospective the feedback given is taken up as an enhancement in the next phase Break down the transformation process into smaller, manageable tasks and regularly review progress and incorporate feedback. Involve users in the design process through co-creation session Provide training and empowerment to employees Incorporate user feedback into the product roadmap . Close the feedback loop by communicating with users about how their feedback has been addressed

User insights can be integrated into the business model by considering the following measures: 1. Developing through iterations 2. Encouraging feedback from the top down 3. Collecting feedback through surveys and social media 4. Implementing the feedback The role of communication in innovation is that it allows production to proceed in an informal and streamlined way, while allowing for new ideas to guide improvement iterations throughout

La voz de tus usuarios internos, proveedores y clientes tienen un alto valor y esto se debe a que de ellos pueden surgir algunas de las soluciones que estas buscando para resolver algún problema o esa idea realizar una mejora. Establecer los métodos apropiados de captación y guiarlos para que te compartan esa información que necesitas es parte del primer reto que tienes, así que aprovecha la tecnología Incentiva la participación y premia esas ideas que te harán una mejor empresa o te generarán ahorros. Escuchar a tu entorno es una labor constante que tienes que hacer. Genera una base de datos que te permita soportar los cambios que vas a realizar e inclúyelos en tus métricas que te permitan demostrar el cambio que vas a realizar.

Listen to your users and keep them close. They hold the key to your digital success. Their feedback unveils their needs and expectations of your products and services. Use surveys, interviews, and other methods to collect insights. Analyze the data and keep improving.

Consider setting up a dedicated transformation feedback forum, made up of stakeholders from the impacted departments, to get regular and honest feedback from those living the changes. This group could meet regularly to discuss how well specific changes have landed, acting as a representative voice from the business. Often, the reality of the true thoughts and feelings in the population will be sanitised and toned down by the time steering committee decks and progress reports are written for the exec!

User feedbak guides enhancements, priorities, and needs to be contextualised based on user's segments and problem statements. Feedback should be validaded removing any bias, ensuring the provided solution does actually meet expectations. This is a relevant aspect when dealing with highly innovative transformation projects, where users might never have thought of such possibilities or needs, as new needs can be brought to existence. Should we remwind a few decades back in time and got user feedback on some commodities such as smartphones, that feedback might have not encompass todays' needs and expectations. User feedback has to be contextualised and validatd. It is a continuous activity that requires careful consideration and attention.

User feedback is the most cost effective need assessment of a product by consumers and users providing opportunities to create competitive advantage and market leadership.

Building a best-in-class experience is an iterative process and requires a consistent feedback loop starting from ideation to build. We have been successful in incorporating user feedback by partnering with test groups at various stages of ideation and build. Test the initial concepts with users, which usually uncover fundamental issues - highly recommend teams not skip the early feedback. Employ a multi-pronged approach to get feedback. - User Testing - Build quick and easy surveys as part of the experience - Call center associates collect ‘voice of the customer’ (VoC) - Is the web analytics data in coherence with the surveys and the VoC? Optimizing based on user feedback is a self-reinforcing cycle leading to continuous improvement.

Early and often! Big part of a digital transformation program is transforming user experience when engaging with products and services of your company, end to end. To achieve success, incorporating of user feedback must be planned from the get go and checks and balances built into the roadmap to adjust to the feedback as the initiative unfolds.

Incorporating user feedback in digital transformation is key. For example : Post implementing a new app feature, use surveys to collect user insights. Analyze this feedback to spot improvement areas - if users find a feature complex, it signals a need for simplification. Implement changes accordingly, like streamlining a cumbersome multi-step checkout to a one-click process. Measure the impact through metrics like user engagement to ensure the intended improvements are realized. This iterative cycle of feedback, analysis, implementation, and measurement keeps digital transformation user-centric and aligned with evolving needs.

In the ever changing business scenario, Continuous improvement is the need in digital transformation and not a choice. Do remember digital transformation is a marathon and not a sprint. Customer's needs keep changing, your competitors keep doing better and hence you have to also keep up with the pace.

User perspective, needs, and urgency can change over time, which can show up in the feedback you receive. On a regular basis, keep refreshing the feedback so your backlog is in alignment with the most pressing needs. Once you are in the process of making a change (i.e., new or improved feature / functionality), define the pivotal moments where you should reach out to the users for feedback. Remind them of the original feedback as you do this to create the right context; your users have their day jobs and may forget their earlier commentary. Finally, high center on adoption and advocacy. Always ask your users - will they adopt the solution being developed, and will they advocate it to other users?

For continuous improvement, cultivating the right culture is essential. This means fostering a culture characterized by collaboration, openness, feedback loops, flexibility, and experimentation—an innovation culture. Leadership plays a pivotal role in this endeavor. To achieve continuous improvement, it's imperative to nurture the appropriate skills and mindsets.

Incorporating continuous improvement within digital transformation is not just about adopting frameworks but understanding the underlying data and user feedback to drive innovation. As someone deeply involved in AI and big data, I see the immense value of leveraging these technologies to analyze feedback in real-time, enabling quicker iterations and more personalized user experiences. This approach not only enhances product quality but also fosters a culture of innovation and responsiveness, crucial for businesses aiming to stay competitive in today's fast-paced market.

While transformations and continuous improvement can be somewhat contradicting (since at its core DT aim to massively transform you) - they actually compliment one another really well - Take methods from the operations world such as Kaizen , Lean etc. in your projects it will do wonders.

Incorporar la opinión de nuestros usuarios en la mejora continua es de vital importancia si queremos hablar realmente de experiencias. Las funcionalidades deben estar basadas en las necesidades y retroalimentaciones de los clientes. Navegar desde la agilidad esta información es realmente importante para el crecimiento de producto.

I always embed a culture of continuous improvement into my digital transformation strategy. Regularly review user feedback and performance metrics to identify areas for enhancement and iterate on existing solutions.

Introducing continual increments translates in to the gathering of as much user feedback and data as possible in order to proceed with further amplifying the digital products and services. It enhances the product, workmanship, and customer experience offering at the same time leading to saving of money on material and workmanship and elimination of risks. The likes of Lean, Agile, and DevOps are a few of the frameworks that offer iterative loops for continuous testing, learning, and honing solutions with the team.

Leverage & automate your feedback loops. Don't stick to just one channel. I've seen best results through a mix of surveys, feedback forms, user testing sessions, etc. It's also imperative to check in with your customers and product users at various stages in their journey.

You must make sure the end users has an easy way to communicate back to you - whether it's in the app itself or via meetings. Because it always changing feedback might change as well. Also make sure to document all feedback in an ordered manner , even excel works fine here.

Digital transformation redefines Business Model and during the journey there are unnoticed gaps, technical hiccups, integration errors etc. that can have a negative impact. Continuous engagement with users through various feedback channels help to be aware, proactively intervene and address the issues before they become surprise. User-friendly and easy to understand feedback collection forms should be developed to encourage users to share their perspectives. Lastly, most important is to act on feedback and continuously improve the solution.

Remember the research from Google Ventures that 85% of errors in a product are uncovered by 4 users. This means that you do not need to do extensive testing or use big data. Do 4 in depth one hour interviews on your product with your users, get their feedback and iterate. This is cheap and easy, and really helps you to get to know your users in an intimate way. The book Sprint: How To Solve Big Problems and Test New Ideas in Just Five Days goes into more detail on this.

Integrating user feedback and continuous improvement into your digital transformation cycle involves establishing effective feedback loops. These loops involve gathering feedback from users at various touchpoints, analyzing the input, and translating it into actionable insights for product refinement. By closing the loop and implementing changes based on user responses, organizations can enhance their products or services iteratively. Feedback loops enable organizations to stay attuned to user needs, drive innovation, and maintain a user-centric approach throughout the digital transformation journey. Prioritizing feedback loops ensures continuous learning, adaptation, and improvement in the digital transformation process.

Drawing from my experience, it is crucial to establish a diverse range of channels to gather user feedback. These channels can encompass online surveys, feedback forms integrated within your website or app, email communication, or dedicated feedback portals. The key objective is to make these channels easily accessible and visible to users, enabling them to conveniently share their feedback. By converting this feedback into valuable data, you can analyze and derive insights that lead to innovative solutions and improvements in your digital transformation initiatives.

We created what we called "Labs" when we will ask consumers, customers and employees to participate. They will help us with the design, but also with the launch and the adoption and also to improve the solutions overtime. We also used digital technologies to have people submit and vote for ideas. The most popular ideas will be then implemented.

Establish structured feedback loops to ensure that user input is integrated into decision-making processes. Create mechanisms for collecting, analyzing, and acting upon feedback promptly. Foster a culture where feedback is valued, encouraged, and acted upon. Empower employees at all levels to contribute ideas for improvement and recognize the importance of user feedback in driving business success.

In the context of digital transformation, feedback loops are not just a tool but a strategic asset. As an AI and transformation expert, I've observed that integrating AI and machine learning into feedback mechanisms can significantly enhance the quality and speed of insights derived from user feedback. This approach allows businesses, especially SMEs like mine, to rapidly adapt and refine their digital offerings. Leveraging big data analytics within these loops can uncover patterns and preferences that might not be immediately apparent, enabling a more personalized and effective user experience. This strategic integration of technology into feedback loops is crucial for staying competitive in today's fast-paced market.

Incorporating feedback loops into digital transformation is crucial for aligning products with user needs. As an AI and transformation expert, I've seen firsthand how leveraging AI and machine learning can enhance these loops. By analyzing user feedback data in real-time, businesses can predict trends and user issues before they become widespread, allowing for proactive improvements. This approach not only streamlines the feedback process but also fosters a culture of innovation and responsiveness, essential for staying competitive in today's fast-paced digital landscape.

People need to build a Growth Mindset. One of my direct reports, printed posters of the various users and attached shoes under each pictures. The goal was for everybody to put themselves in the shoes of our customers and thrive by getting feedback from them.

To help your organization thrive, embrace a feedback-friendly attitude. Encourage user input and ongoing improvement to put customers first and spark innovation. To build this culture, set feedback goals, and incentives, reward those who provide input, offer feedback training, and celebrate feedback successes.

Having a great feedback culture doesn't need to be complicated no matter where you are. To encourage a mindset of growth and understanding among the team, one of my team members came up with a simple but effective idea. They made posters showing different customers and placed a pair of shoes under each poster. The message was clear: we should try to see things from our customers' perspectives. This way, everyone was reminded to value customer feedback and use it to improve our work. We were in the Middle East in a warehouse at the time.

To be honest good valuable feedback comes from trust - You must gain it first. So make sure you build real relationships with your users that way you ensure clear and valuable feedback.

Build the right feedback culture by: 1. encouraging all voices to be heard, 2. while ensuring that the loudest or the most negative voice does not dominate the room. Both of these are difficult to manage individually, but doing them together is hard. Here are some ways on how to get this done: 1. Create regular opportunities: Invite customers to your town hall or team meetings to share their feedback directly with the team. 2. Create a safe space for feedback: Host a AMA session with the opportunity to ask questions but "relevant to the topic at hand". 3. Address unproductive conversations immediately: Feedback about a person/team but not about the issue is rarely productive and should be addressed immediately before it becomes the norm

In order to establish a continuous improvement culture in the organization, it is needed to define an iterative user/customer feedback process. Among the existing techniques, the cross-functional adoption of Agile and Lean Startup methodologies are quite well adapted to systematically “Build” a solution (product or service), gather the user/customer feedback along the “Test” phase and then “Learn” from their comments, ideas & insights to continuously improve the solution and be able to elevate the delivered Customer/User Experience.

Incorporating a feedback culture within the digital transformation cycle is pivotal for SMEs. It aligns perfectly with the ethos of continuous learning and improvement. By actively seeking and integrating user feedback, we not only enhance AI-based SaaS offerings but also foster a more resilient and adaptable organizational culture. This approach is instrumental in navigating the competitive pressures and industry trends that are characteristic of the tech landscape. It's about creating a symbiotic relationship where feedback drives innovation, and innovation, in turn, fuels growth and customer satisfaction.

A feedback culture promotes a learning platform where customers feel that their input as well as their improvement is welcome. It creates an innovative and client oriented environment to deal with the changes. Strategies like goal-setting, recognition, training and congratulating successes creates this culture, supporting the growth of the organization and its adaptability.

Incorporating a feedback culture within digital transformation initiatives is crucial for fostering innovation and staying ahead in the competitive tech landscape. As an AI and transformation expert, I've observed that leveraging user feedback and continuous improvement mechanisms significantly enhances product development and customer satisfaction. These strategies not only align with the agile methodologies that are essential in today's fast-paced tech environment but also ensure that digital solutions remain relevant and user-centric. By actively integrating feedback loops, businesses can rapidly iterate and refine their offerings, which is fundamental for achieving sustainable growth and innovation.

Encourage feedback through gamification with platforms like Bonusly, rewarding constructive input. Implement regular feedback training sessions and celebrate successes publicly to reinforce a learning-oriented, customer-centric environment. This approach not only drives innovation but also mitigates resistance and fear during digital transformation.

Lack of feedback is indeed one problem - if that's the case then be proactive don't wait for it Poor feedback - Don't accept it , try again and again until you're sure there's no room for improvement. Also try to make it easier to give it or format it in some way. Bias - Always remember that all people have hidden agendas. Not all are sinister of course but keep that in the back of your mind.

Transparency could be a challenge in some cases. Being open sometimes comes at a price.in confidence feedback might be an answer.

Challenges of feedback involves many barriers that make the introduction of user's feedback challenging and the innovation of the team difficult in digital transformation. Such hurdles or barriers, either due to their technical nature, if about human factors, or controversies associated with strategy, include incomplete and unreliable sources of feedback, poor quality of data or overload and misinterpretation of given information. The solving of these issues demand a variety of strategies to guarantee the efficacy of feedback utilization and to ensure permanent improvement.

Transparency could be a challenge in some cases. Being open sometimes comes at a price.in confidence feedback might be an answer.

The absence of feedback is feedback in itself! Shall the end user in the transformation be an iternal customer, some common challenges are due safety issues or overall indifference which have to be addressed accordingly to keep the project in track. For external customers, feedback features and mechanisms need to be placed as part of a seamlessly journey, showcasing the received feedback is acted upon, opening up the converstion channels for further feedback; solicited and unsolicited.

Recognize and address common challenges related to user feedback, such as bias in feedback collection, the reluctance of users to provide candid input, and the potential for overwhelming volumes of feedback.

Ein häufiges Problem liegt in unklaren Kommunikationskanälen. Wenn die Wege für Feedback nicht transparent sind, verlieren Mitarbeiter möglicherweise das Vertrauen in den Prozess. Hier ist es wichtig, klare Richtlinien zu etablieren und sicherzustellen, dass jeder die Möglichkeit hat, konstruktive Rückmeldungen zu geben. Ein weiterer Stolperstein ist die mangelnde Vielfalt der Feedbackquellen. Oft werden Meinungen nur von bestimmten Gruppen oder Hierarchieebenen gesammelt, was zu einer verzerrten Perspektive führen kann. Eine breite Einbeziehung aller Beteiligten ist entscheidend, um ein umfassendes Bild zu erhalten.

The biggest obstacle in creating a culture of feedback often lies in inadequate education and the prevailing mindset among leadership. Naturally, without the appropriate structures, establishing a healthy feedback loop strategy can also be hindered. I believe it's crucial to initiate change with a focus on the human aspect. If companies cultivate trust and ensure that individuals feel valued and heard, then implementing the right structures and adopting suitable technology will not pose a significant challenge. Tools are merely instruments to accomplish goals; the key to truly realizing this objective lies in understanding its value and becoming its champion.

El desafío mas importante desde mi experiencia de la retroalimentación es la priorización. Siempre tendremos expectativas de implementaciones rápidas, sin embargo debemos hacer un balance entre cliente y experiencia, deuda técnica, capacidades, seguridad, datos. Estar en constante revisión de la información garantiza que estemos midiendo y capturando lo verdaderamente importante.

Anticipate and address challenges related to collecting and utilizing user feedback effectively. This may include overcoming resistance to change, addressing communication barriers, and managing expectations around feedback implementation. Implement tools and processes to streamline the feedback collection and analysis process. Leverage technology such as feedback management software to gather, organize, and prioritize user feedback for actionable insights.

Remember that feedback is crucial for your success. People who are the direct or indirect users of you transformation process must share their opinion and thoughts and what's going - DT is an all out affair not to be confined in one place.

With a background in consulting, I've seen the importance of effectively integrating user feedback into digital transformation. A common antipattern is soliciting feedback without sufficient follow-through, which can erode trust and user engagement. To counter this, I establish robust mechanisms to ensure feedback is systematically reviewed and acted upon, demonstrating to users that their input is not just heard but is a catalyst for real change. This commitment to responsiveness underpins the success of transformation efforts and fosters a stronger, more collaborative relationship with users.

To encourage feedback in a workplace where fear or apathy prevails: 1. Anonymity Options: Implement anonymous feedback channels, like digital suggestion boxes. 2. Transparency in Action: Regularly share how feedback is used to improve processes. 3. Cultivate a Safe Environment: Foster a culture where voicing opinions is respected and valued. 4. Showcase Impact of Feedback: Highlight changes made from employee suggestions. 5. Management Responsiveness: Ensure leaders actively respond to feedback, demonstrating its value. 6. Incentivize Participation: Recognize and reward those who contribute ideas. 7. Demystify the Process: Clearly explain how feedback is reviewed and acted upon. Create a culture that values and actively uses feedback.

Die erfolgreiche Integration von Feedback in Transformationsprozesse erfordert also klare Kommunikationswege, Vielfalt in den Feedbackquellen, Qualität der Rückmeldungen, Kontinuität im Prozess und eine offene Kultur für konstruktive Kritik. Nur so können Veränderungen effektiv gestaltet und umgesetzt werden.

Your feedback solution should make capturing and analyzing feedback from all stakeholders easy and efficient. Ensure it’s fast and convenient for users to provide feedback, and powerful and efficient for you to analyze. This way, you are well prepared to act on the feedback and incorporate it into your continuous improvement process.

Gathering user feedback is an absolute must, but be careful not to rely on that alone. Feedback is by definition backwards looking - it is commentary on what you already have and how you can improve it. To invent new solutions, you also need to follow instinct and intuition. Look at the iPhone versus the Blackberry - the one button iPhone wasn't an improvement on an existing solution, and its design would not have come from user feedback. To be future proof, learn to combine feedback and data with intuition and instinct.

In the digital age, organizations that do not embrace transformation risk becoming obsolete. However, the path to success is not solely paved with cutting-edge technology. A leader-led approach, coupled with the alignment of stakeholder and user opinions with the leader's vision, is the key to achieving the best results in digital transformation. By fostering a culture of innovation, ensuring resource allocation, and engaging users and stakeholders, organizations can navigate the challenges of transformation with confidence and emerge stronger, more agile, and better positioned for the future.

My advice is go beyond the basics. Actively engage your stakeholder not just for feedback but as co-creators for digital transformation. This fosters a sense of ownership and ensures that user perspectives are deeply integrated into the transformation process. Continuous improvement isn't just a phase; it's a mindset that permeates the culture, encouraging innovation and adaptability at every level.

A diligent, proactive approach is necessary when we talk about incorporating user feedback. Pre-implementaion of any tools does include certain documentation cycles. End user - Digital Project Manager - vendor - Documentation/Quality team should work hand in hand. Every minor change being incorporated by user feedback, needs to be analysed on what new challenge it's going to solve and throughly documented. Continuous improvement to be acknowledged, analysed and evaluated on very often periodic intervals. CI process shall make the Digital journey more effective, shall enable end users with more smoothened user experience. If alignment of the above 4 stakeholders is not diligent, this shall have an impact on the business & processes.

How you implement new features and user journeys based on the feedback is super important. Even with a solid feedback loop of requested enhancements or updates, you should always test the changes against the existing solution. We know from over 127,000 experiments that "the new idea" would have had no or a negative effect on business KPIs over 80% of the time. Lean to fail fast!

Incorporating user feedback and continuous improvement is critical to ensure that a digital transformation initiative meets its intended goals and remains relevant. And usually the business team have great ideas or insights that should be taken into consideration when we build digital transformation within the organization

Below are the steps on how to incorporate user feedback & continuous improvement into the digital transformation process. 1. Continuously refine features based on user feedback. 2. Leverage agile principles by incorporating frequent user reviews at the end of each sprint. 3. Conduct regular retrospectives with the team to evaluate what went well, what didn’t & what can be improved in future cycles. 4. Track metrics related to user feedback such as satisfaction scores & Net Promoter Score before and after implementing changes. 5. Use analytical tools to continuously monitor user behavior & identify areas where users may be struggling. 6. Engage with users to thank them for their feedback and show how it influenced the final product.

Most business owners often forget the power of involving the users real early in the transformation phase. I strongly believe that a business owner alone is not the right person who should drive the digital transformation initiatives. Involving people whose work life will be impacted by the Digital Transformation journey is key to a digital transformation success. It's high time business owners realise this and make relevant changes to their digital transformation strategies.