Le logos est l’appel à la raison, à la logique ou à l’évidence de votre public. Lorsque vous utilisez des logos, il est important d’avoir un argument clair, cohérent et convaincant qui soutient votre objectif. Vous pouvez utiliser des faits, des statistiques ou des données pour étayer vos affirmations ; des syllogismes, des analogies ou des relations de cause à effet pour démontrer votre raisonnement ; des tableaux, des graphiques ou des diagrammes pour visualiser vos données ou vos arguments ; et
tags for code blocks that show your code or algorithm. When communicating with people who have similar or more expertise than you, logos can show that you have done your research and analysis. When communicating with people who have less expertise than you, logos can help simplify your argument and explain terms, concepts, or processes.
###### Kairos: Seize the opportunity
Kairos is the appeal to your audience's sense of urgency, timeliness, or relevance. To effectively communicate, it is important to show that you have a compelling reason and a feasible solution to act now. You should consider the context, the audience, and the purpose of your communication when speaking to people with different expertise levels than you. When communicating with people of similar expertise levels, it is beneficial to demonstrate that you have a competitive edge, a unique value proposition, or a creative idea. To use kairos effectively, try using phrases, words, or numbers that indicate urgency, scarcity, or importance; asking questions, challenging ideas, or calling for action; providing testimonials, endorsements, or referrals from those who have acted on your solution; or comparing and contrasting alternatives to show the advantages of your solution.
######Here’s what else to consider
This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?