Comment pouvez-vous entrer en contact avec les leaders de l’industrie et établir des relations durables ?

We often talk about "adding value" to relationships, but is that nothing more than another way to say "I need to give to you so I can get from you?" What if, instead, we entered into new relationships by being honest about what we want? I believe we need to be honest about our desire to grow our business, improve our skills, or whatever else benefits us. And be clear to communicate that while that's what you want, you also want to hear from them what they want so you can help them get there. Let's stop being so coy about our intentions and instead make them know. Build relationships on transparency and trust and watch as they rocket to new heights!

Keep in mind that relationships are best built off a basis of mutual interest and benefit. Keep in mind how your own objectives can align and meet the objectives of your new relationship. The less you expect and the more you give will pave the way for a win/win relationship.

Start by attending relevant events and joining professional organizations. Utilize LinkedIn and other professional communication channels to engage with their content and offer value. Approach industry leaders with a mindset of offering value rather than expecting immediate reciprocity. Share your knowledge, research, or solutions to challenges you have experienced. Collaborate on projects, follow up with personalized messages, and show a genuine interest in their work. Stay respectful of others' time, and be open to mentorship opportunities. Consistency, authenticity, and patience will help you build lasting connections in your industry.

A lot of time when you say consider identifying goals people think it's business development but your goals could be to network with sales leaders in SaaS to learn from them. In my mind the first step is to identify your connection strategy.

Old answer but the best way to connect with industry leaders and build lasting relationships is to be of service. Never assist people with the intention of getting something back. If you genuinely help people your personal brand grows with the people with whom you want to conduct business.

Have an open mind and a sincere approach, properly prepared and researched. With clarity in your objective you can do wonders!

One thing I have found out that you will have to invest your sincere acts on building 'Trust' in the minds of other individuals and this act build confidence on you by the leaders. Without trust no relationship will last anymore and finally you will scoop into the deep currents of the ocean of sorrow.

We often focus on what we want from such an outreach. Having that focus is good. At the same time, it will be great to just respect the time of the other person. First try to think about what they gain from this interaction and at the very least, try to make it least difficult for them to help. Example - don't ask questions which you can research and find out. Little effort to make the interaction pleasant for everyone goes a long way in leaving your mark.

A ideia de "agregar valor" nos relacionamentos profissionais muitas vezes soa como um disfarce polido para o velho princípio de "quid pro quo" nos bastidores. E se, ao invés de mascarar nossas intenções, fôssemos diretos sobre o que buscamos? Admitir que queremos expandir nossos negócios, aprimorar habilidades ou colher benefícios não é fraqueza, é autenticidade. Esqueçamos a diplomacia excessiva e sejamos honestos sobre nossas ambições. Relacionamentos construídos sobre transparência e ousadia podem ser mais potentes do que a típica dança de palavras que muitas vezes prevalece. Quem sabe, a autenticidade pode ser a chave para desbloquear potenciais inexplorados em nossas interações profissionais.

Researching potential clients involves understanding their industry and Company Websites:Explore the websites of potential clients for information on their mission, values, products, and recent news. Social Media:Follow their social media accounts to gauge their online presence News and Press Releases:Search for news articles and press releases about the company to stay informed about recent Annual Reports:If available, review their annual reports for financial insights, growth strategies, and future plans. Customer Reviews:Look for customer reviews and feedback to understand their reputation Competitor Analysis:Analyze their competitors to gain insights into the market landscape

As you research, you need to determine which industry leaders fit within your own personal brand and the brand of the company you’re representing. While an industry leader may have a large following, you need to ensure their points of view complement and not contradict.

Research is important so you can find a common interest, connection or background that will increase the probability of them accepting your invite to connect.

Never underestimate the power of research. It's the driving force behind progress, innovation, and our understanding of the world.

Doing your research on those you want to connect with does require some investigation skills. However, I would add that if you have mutual connections (1st, 2nd, or 3rd tier), I would take the time to talk to them as well.

Research is good but avoid making assumptions. Know that people are always more than what meets the eye and many times what truly creates connection can be hidden within needs, dreams, and desires that are not always evident until the relationship matures in common understanding.

Two things come to mind when reaching out with value in order to connect & build lasting relationships: * Slow down to speed up. Instead of seeking immediate scale by going wide (quantity), seek to connect personally and with relevance (quality). * Know yourself extremely well and leverage that knowledge as your differentiator. It's the Law of Attraction in action. Being the best version of yourself will attract the right people to you and your world. And will filter out/repel the people who are not right for you and your world. Quoting Dr Seuss, "You are You, That is Truer Than True. There is No One Alive Who is Youer Than You."

Leaders in any field have needs, passions, and social or political causes they look to advance. Connecting with someone based on shared needs/interests is a great way to build relationship and advance causes you care about. Using LinkedIn, send a connection request to a leader you look to engage. Attach a brief note as to the synergy you look to create and wait for the connection to come through. Once it does, reach out with thanks and position yourself as ready and willing to engage. Whether in the area of policy reform, social issues, or business advancement your sincere desire to be a resource will go a long way in establishing credibility and relationship.

One of the most impactful ways we found to reach leaders was to invite them to our facility. This visit provides them with a powerful glimpse as to who you are and in the manner in which you conduct business. At this one hour event we provide snacks and beverages. The tour of the facility has team members, not leadership, speaking to what we do and highlight how we prioritize safety and compliance. The event ends with a short QA session with leadership and then send them off with product samples and a brief description of our company. The ROI of this inexpensive effort has provided us collaboration with leaders, referrals to investors, vendors and other companies. You can even recreate this event as a virtual experience.

Spammy messages or sales pitches are an immediate red flag. If your value proposition is solid, your audience will recognize this value with time. If you are persistent with your messaging you will become top of mind when your value is needed.

In my experience, industry leaders know what they know. You need to know what it is they need without creating issues. You need to know that these individuals get bombarded with value propositions every day. What are you going to tell them that will pique their interest? Many times, it has fewer words and more meaning. It's more strategic and less about you.

Slow and steady definitely wins this race. Most successful leaders have an existing network of relationships that satisfy immediate needs. There is always room for more but not all leaders have the same bandwidth or capacity to efficiently absorb new relationships quickly.

I offer my clients advise & guidance for a long lasting relationship. I always say I’m here for the life of your business, and will support and offer the best advice till you decide to sell or retire. Too often I see people in my industry after the ‘quick wins’. I’d rather give honest advice and support a client genuinely whether they are ready for quick or slow growth. I find my approach has given me a good customer base and I enjoy seeing my clients grow their businesses. I find best source of new clients is referral from my current clients and networking in my community

This is where I see more fluff and desperation. If you are not hearing back, sometimes the best thing to say is, "Where do we go from here?"

The key here will be patience in maintaining and nurturing the relationship. Especially if you are initiating the relationship take ownership of all interactions and don't assume that people don't care just because they don't reply or meet.

My suggestion is to adopt a measured approach; ultimately, it's all about the energy and dynamic you create. Engage willingly with those who are interested in collaborating with you, and they'll offer you opportunities in time. Avoid any forceful tactics. Building relationships with people is a complex and enduring endeavour.

I think this goes back to an old holiday quote, "giving is better than receiving." A relationship can take a long time to build, until the individual feels comfortable opening up their referrals or business to you. Reach out to them and continue to provide value to them.

The term leveraging can imply that you are looking to get something out of a relationship, when in actual fact you should be looking at what you can PUT IN. Lead with value and over time you’ll see that investment reciprocated. Even if you don’t, you’ll leave those you come across in a better place.

I believe one fundamental learning for me is that people generally like giving and helping others. Expanding your network with the intent of seeking knowledge and learnings and relaying the same even at your level can cause a domino effect in the long term. And we all should keep trying with that direction - one fine day good things will start happening

Sugestões de perguntas para gerar aproximação junto ao seu líder: • Quais são as metas ou objetivos organizacionais do seu chefe? • Quais são as pressões que ele ou ela sofre por parte de seu próprio chefe ou conselho? • Como seu chefe gosta de trabalhar e se comunicar? • Com que frequência ele ou ela gosta de uma atualização sua? • Quais são os melhores horários do dia e/ou melhores dias da semana para se comunicar com seu chefe? • Quando você apresenta problemas, ele prefere que já leve propostas de solução ou que elas sejam discutidas com ele? • Até que ponto, antes do prazo, seu chefe gosta de saber de um problema eminente? Relacionamento demanda comunicação e construção da confiança, e o mesmo acontece para líderes e liderados.

Perhaps finding something in common and create a win-win situation for everyone is the best way forward when it comes to building lasting business relationships with industry leaders.

It's easy to be lost in the digital noise today. Listen before you engage. Social listening follows the same principle as listening in the offline world. Be empathetic and authentic in your approach.