Voici comment vous pouvez insuffler de la créativité dans vos stratégies de communication d’entreprise efficaces.

According to statistics, 30 to 60 percent of people perceive information "with their eyes" — through visual images. It is primarily important to use creative visuals in communication campaigns. When it comes to social media you need capture users' attention as they scroll through numerous posts daily. If their eyes don't stop on a visual, they may miss your message. Always try to use every chance to catch the attention with explanation your idea in a attractive infographics, pictures or series of cards with short talking points. It works! Also good news that it's easier now, with the wide array of AI tools available.

Our brains are wired to process images, making visual tools like images and videos incredibly powerful for storytelling and narrative building. Incorporating this creativity into your communication projects will lead to greater engagement and involvement.

Ready to jazz up your corporate comms? Let's ditch the snooze-fest and spark some creative magic! Start by breaking free from jargon jail – speak human, not robot. Embrace storytelling; turn dry data into captivating narratives that stick. Why settle for boring emails when you can create eye-catching infographics or quirky videos? Gamify your internal comms to boost engagement. Host virtual reality town halls or podcast series featuring employee stories. Don't be afraid to inject humor – a well-timed meme can work wonders. Remember, creativity isn't just about being different; it's about being memorable. So, unleash your imagination, take calculated risks, and watch your messages come alive. Your audience will thank you!

Did you know? Our brain can process images in as little as 13 milliseconds – 60,000 times faster than text. This fact is more than enough to conclude why visual storytelling is the most powerful tool.

Every social media platform today is flooded with interactive tools. As a brand custodian, one can perfectly leverage these to retain viewers when the average human attention span is only 8.25 seconds, which is less than a goldfish's 9-second attention span.

The need for employee engagement is becoming increasingly evident. Prioritizing initiatives that value listening is a smart way to capture employee sentiment and learn more about the team.

The tone of the message always needs to be adjusted depending on your audience, just like talking to a child and getting them to understand. So consider making adjustments to your tone to engage your employees!

Involve your team and key stakeholders in your communication projects. In addition to the diversity of perspectives, collaborative work is rich in strengthening bonds, learning, and a sense of belonging.

The message will always need to be adjusted according to the audience and, of course, creativity should be used if there is room for it, always keeping in mind the adherence to the message.

The world is spinning, innovations are happening at breakneck speed, and your communication projects and strategy need to be in sync with the changes.