Vous êtes déchiré entre les stratégies de référencement on-page et off-page. Comment décidez-vous des conseils d’un expert à suivre ?

Evaluate based on your specific goals: on-page SEO enhances website structure and content relevance, while off-page SEO builds authority through backlinks and social signals. Choose based on immediate needs and long-term strategy.

On-page SEO is like making sure your room is clean and everything is in the right place. ⛔️It means making your content, titles, tags, and URLs easy for search engines to read. ⛔️ You need good content that answers people's questions. ⛔️Your site should work well on phones and load fast so visitors are happy. ⛔️When experts talk about on-page SEO, they mean the things on your site you can fix yourself. ⛔️Listen to advice about having a well-organized site with clear navigation and using keywords properly.

You shouldn't have to choose between on-page and off-page SEO! They work together synergistically to improve your website's search engine ranking and visibility. Both on-page and off-page SEO are essential for successful SEO.

On-page & off-page SEO are like a stool's 2 legs: you need both for balance! Focus on on-page (website optimization) for new sites, then build authority with off-page (backlinks, social media) for long-term SEO success. Don't neglect either for a strong SEO strategy!

Off-page SEO is like making friends who talk about you and say nice things. 🔅It includes getting other websites to link to your site, using social media, and working with popular people. 🔅This helps show that your website is trustworthy and important. 🔅Experts who talk about off-page SEO know that having good links and social media mentions makes search engines trust your site more. 🔅When you hear this advice, think about how these actions can make your site more respected and important, which helps it rank higher in search results.

Decide between on-page and off-page SEO based on your site's performance, goals, resources, and competitive landscape. Start by auditing your site to identify weaknesses. Focus on on-page SEO for quick improvements in traffic and user experience, especially if your team has strong content and technical skills. Opt for off-page SEO to build long-term authority and trust, leveraging PR and outreach capabilities. Analyze competitors and industry specifics to guide your strategy. Ideally, use a balanced approach, optimizing on-page elements while gradually building a strong backlink profile. Consult multiple experts for well-rounded insights.

I’ve realized it’s not about choosing between on-page and off-page SEO; it’s about balancing both. Start by auditing your current SEO efforts. Are your on-page elements solid? Is your content truly valuable? How's your backlink profile looking? If your on-page SEO is weak, focus on that first. There's no point driving traffic to a poorly optimised site.

Consider the potential risks and resource requirements associated with each strategy. Assess which strategy aligns with your available resources and risk tolerance.

🔸️When listening to experts, check if they have good experience and a history of success in SEO. 🔸️Look for people who have done well with both on-page and off-page SEO. 🔸️Good experts will understand and explain both parts, without saying one is better than the other without a reason. 🔸️This way, you know you are getting advice from someone who really knows what they are talking about.

Look beyond the "expert" label and scrutinize their past projects. Check for tangible results in industries similar to yours. Have they consistently delivered results over time? Have they adapted to algorithm changes? Be wary of anyone promising quick fixes or guaranteed rankings—they're likely peddling snake oil.

Finally, look for experts who emphasize a holistic approach. I'd be skeptical of any expert who completely dismisses one in favor of the other. For example, creating high-quality, engaging content (on-page) naturally attracts backlinks and social shares (off-page). An expert who understands this synergy is more likely to provide valuable, balanced advice.