Vous donnez la priorité aux gains à court terme avec les clients. Comment pouvez-vous les orienter vers la durabilité à long terme ?

Here's how to shift your clients' focus to long-term sustainability: 1) Data-driven Impact: Present data showing how long-term strategies deliver greater ROI (Return on Investment) compared to short-term gains. 2) Focus on Future Needs: Discuss their long-term goals and how short-term fixes might hinder future success. 3) Preventative Approach: Highlight the risks of short-term gains and how a sustainable approach protects them from future problems. 4) Win-Win Scenarios: Frame long-term strategies as benefits for them, like cost savings, improved efficiency, and increased customer loyalty. 5) Partners, not Vendors: Position yourself as a long-term partner, guiding them towards sustainable success, not just a quick sale.

To shift client focus to long-term sustainability, deeply understand their needs. Highlight the benefits of sustainable practices, like cost savings and brand reputation. Encourage them to invest in sustainable solutions for enduring success. This approach ensures mutual growth and a healthier planet.

For long-term sustainability, it’s crucial to explain the long-term benefits and potential ROI of sustainable practices. Use data and case studies to illustrate the impact. This fosters a sustainability mindset, leading to lasting success and growth.

Educate and Inform the clients by providing data, case studies, and real-world examples that demonstrate the long-term benefits of sustainable practices, such as cost savings, risk reduction, and improved brand reputation. In addition, you can share some industry trends and insights that highlight the benefits of sustainability in staying competitive.

Establish clear, achievable sustainability goals and track progress regularly. Decomposing goals into granular checkpoints helps to stay in touch with the real (quantifiable) progress being made. This provides a roadmap for sustainable practices and keeps clients engaged in their long-term success. It’s a strategic move towards sustainable growth.

You can utilize data analytics to demonstrate the long-term cost savings and efficiency improvements of sustainable practices, providing clear, quantifiable evidence of their benefits. Additionally, implementing digital tools such as project management software and sustainability tracking systems can help clients visualize progress and make informed decisions that align with long-term sustainability goals.

Consistently delivering on short-term promises can create a foundation of reliability and credibility. This trust can then be leveraged to introduce and advocate for long-term sustainability initiatives, demonstrating that these efforts are in the clients' best interest for enduring success and resilience

Work with the client to engage internal stakeholders, ensuring that everyone from top management to operational teams understands and supports the sustainability goals. To build broader support, help the client communicate their sustainability initiatives to external stakeholders, including customers, investors, and partners.

I think ultimately what needs to be considered is that short-termism mentality can overshadow the importance of focusing on long-term sustainability. But also that the same short-termism has lots of pitfalls. If companies can better understand the importance of adopting a more sustainable, long-term mindset they can ultimately have long-term corporate growth and success.