Vous lancez un nouveau produit. Comment fédérer les équipes marketing et ingénierie pour un lancement réussi ?

There should be clear requirements mapping from the customer and should be documented. Engineering team should review this and accordingly have to start working towards product development process. This forms the base to start the PLCP of any product.

Establish clear communication channels, fostering empathy, and using collaborative tools: 1. Establish clear communication channels: Use dedicated communication channels (e.g., project management tools, Slack channels) to facilitate timely information flow. 2. Foster empathy through team exchanges: Organise swap sessions where engineers explain technical features to marketers and vice versa, fostering mutual understanding. 3. Embrace collaborative tools: Use collaborative content creation tools to develop messaging and marketing materials together, ensuring alignment and buy-in from both teams. 4. Open communication builds a united front: Transparency and collaboration pave the way for a successful product launch.

Know exactly what needs building and the resources it requires. Unclear about a feature? Don’t rush it onto the roadmap. Indecision and shifting priorities create frustration and waste. It leads to endless reworks. Not good. Need technical input? Bring engineers in early. They'll point out things you might have missed. Sometimes, you might need to tweak your plans based on their insights. That’s okay. Keep communication open and focused on the company’s goals.

Define success metrics, build a shared roadmap, and conduct joint reviews: 1. Define success metrics together: Align marketing and engineering on key performance indicators (KPIs) to track launch success (e.g., website traffic, user engagement). 2. Build a shared product roadmap: Develop a unified timeline outlining product development milestones alongside marketing campaign rollouts for a seamless launch. 3. Conduct joint review sessions: Schedule regular meetings to assess progress, address challenges, and ensure both teams are on track to achieve shared goals. 4. Joint planning creates a launch dream team: Collaboration from the start sets the stage for a successful product launch.

The ideal scenario is strong collaboration between marketing and technical teams. This helps to translate the product's technical aspects into clear benefits for customers, understand the user needs from different perspectives including also the pain points and to have better product development, better communication and at the end, happier consumers

Feedback is most important thing the marketing or Engineering should give and receive feedback which will enable to bring a better product protfolio

An example I've seen is sometimes engineering team will not be able to meet the exact marketing requirements due to product technicalities or cost reduction. In this case the decision must be taken in a larger forum taking pros and cons into consideration