Comment choisir le bon ton de voix pour chaque plateforme numérique ?

One thing I've found helpful in choosing the right tone of voice for each digital platform is to deeply know your audience. Understand their age, interests, challenges, and how they communicate. Are they professionals seeking concise information on LinkedIn? Or are they younger, seeking engaging content on TikTok? Tailor your tone to match their expectations—formal for B2B platforms, casual and creative for social media. This alignment enhances engagement, building a stronger connection with your audience.

→Is there anything as a brand voice? → What if you've been told a lie? → What if all our voices are the same and no one is listening to you? Luckily, "Our voice are the same", Tonation is what separates good digital copywriters from "bad, mean, mediocre ones". The "big bad wolf" copywriter cares about no-one and writes only for himself. Guess who's gonna read those copy, "Narcissists" like himself. Obviously, "the Good Sheep copywriter" is subtle, understands the platform he works in, understand the overbearing pains of his target audience, romaticise them with short, witty and curiosity bound headlines, CTA's, Subheadlines, even Postscripts. He is a master of persuasion not click bait.

As a seasoned copywriter, I hear this all the time! Finding the perfect tone for each platform can feel like juggling flaming chainsaws (metaphorically, of course). Here's the key: imagine you're having a conversation with your ideal audience. Are you at a swanky networking event (LinkedIn), a casual coffee hangout (Instagram), or a lively debate club (Twitter)? Adjust your tone to fit the vibe. A bit of humor can fly on Twitter, while informative, professional language might suit LinkedIn best. The right tone builds trust and makes your content sing – so have fun experimenting and listen to what resonates with your audience!

What i learn about determining the tone of voice are: First, we need to know our brand characteristic. We need to stand out with our USP. Second we need to match our brand with the audience. The last but not least is testing until we find the best working copy formula and repeat it.

Knowing who you're speaking to is appropriate; this makes you tailor your message directly to that person(s). Different people, or age groups, have different demands. Knowing their demands and understanding them gives you the upper hand in giving the right information, and more so accurately since you have done your research and know what points you want to drive home.

- 🛠️ Define your brand voice based on mission, vision, and personality, reflecting what makes you unique. - 📊 Use a framework with four dimensions: - Formal vs. Informal: Decide on a professional or casual tone. - Serious vs. Humorous: Choose between serious or light-hearted. - Respectful vs. Irreverent: Opt for respectful or edgy. - Enthusiastic vs. Matter-of-fact: Pick passionate or straightforward. - 🖥️ Tailor tone to each platform while staying true to your brand: - Social media: Informal and enthusiastic. - Emails: More formal and respectful. - Website: Balanced, context-dependent. - 📈 Maintain consistency across platforms for credibility and recognition.

→Never neglect your brand's A/B testing, most especially when starting out. →Have a grasp of what your ideal audience wants and turn them into freebies Likewise, → Turn prospects needs into low/high ticket sales and close them. →By splitting and testing various branding creative you get more insights and an in-depth understanding of your audience's Journey. → Be there for them, stick out your reputation for them, use multiple brand voices to speak to them and itemize the one that puts them under your spell.

What works today might not be the same as yesterday or tomorrow; learn to experiment and give yourself a learning opportunity since different scenarios require different approaches. Build funny and enjoyable moments along the way, for this will help your productivity and mental health as well. Believe in yourself before someone believes in you!!!??