Comment pouvez-vous établir et entretenir des relations avec des leaders d’opinion dans votre domaine ?

Ahoy, me matey! 🏴☠️ If ye be lookin' to chart a course towards the realm of thought leadership, ye best be startin' by spyin' out the land and identifyin' potential captains of the craft! Set yer 🔭 spyglass on the horizon and seek out them scallywags who be makin' waves in yer field. Follow their treasure maps. Look for those buccaneers with a reputation as sturdy as a galleon's hull, with a crew of followers as vast as the seven seas. ⚓️ Seek out the ones with a gleam of insight in their eye, a treasure trove of knowledge at their fingertips, and a compass that points true north in their heart. With each new discovery, ye'll be one step closer to 🗺️ chartin' a course to yer own destiny as a thought leader!

Follow thought leaders on social media, subscribe to their blogs or newsletters, and attend their presentations, webinars, or conferences. Stay informed about their latest research, publications, and thought leadership content. Look for opportunities to offer value to thought leaders through your expertise, insights, or resources. Share relevant research findings, offer to collaborate on projects or initiatives, or provide feedback on their work. Find ways to contribute to their success and demonstrate your willingness to support their goals. Maintain regular communication with thought leaders to nurture relationships over time.

In my thought here's a concise building relationships with thought leaders in my field(Higher Education) Engage authentically: Follow their work, participate in discussions they lead (online or in-person), and offer thoughtful comments that showcase your expertise. Offer value: Identify areas where your skills or knowledge complement theirs. Co-author an article, present at a conference together, or even offer to help with their research. Build a bridge: Connect them with relevant people in your network or introduce them to challenges in your area where their insights could be valuable. By demonstrating your knowledge, offering collaboration, and being a facilitator, you build trust and establish a mutually beneficial connection.

To kickstart your journey, pinpoint the thought leaders shaping your industry. Dive into insightful blogs, captivating podcasts, and vibrant online communities. Seek out individuals esteemed for their expertise, expansive reach, and fresh viewpoints. Harness tools like BuzzSumo or Feedly to unearth trending content and voices resonating in your niche. By connecting with these influential figures, you'll glean valuable insights and broaden your horizons in no time.

Es esencial que las marcas no solo apunten a audiencias diversas, sino que también incorporen perspectivas diversas en su toma de decisiones. Esto no solo amplía su alcance, sino que también impulsa la innovación y fortalece la reputación de la empresa. Los líderes de opinión desempeñan un papel crucial en este proceso, ya que pueden influir en la percepción pública y en la dirección estratégica. Construir y mantener relaciones con ellos implica escuchar activamente, colaborar en proyectos y demostrar un compromiso genuino con la inclusión. Al conectar con líderes de opinión, podemos fomentar un diálogo constructivo y avanzar hacia un mundo empresarial más diverso y equitativo.

Meaningful engagement is about so much more than showing up - but that's the first step. Be sure to add value and/or create conversation when leaving comments on their content. Quality is better than quantity in this instance. You're supporting their content, but also providing a new perspective or sharing your expertise in a way that they might find interesting or beneficial!

Now, it's time to dive deeper and engage meaningfully with their content. Show your appreciation by liking, commenting, and sharing thoughtfully. Craft insightful comments that add value and spark meaningful conversations. Avoid generic or spammy responses; be genuine and respectful. Feel free to ask questions, offer feedback, or share your own experiences. The goal is to showcase your interest, appreciation, and expertise while initiating enriching dialogue within the community.

Contact at human level in addition to the content , going to the core of the article and responding to it, at times even challenging the assumption and perspective respectfully build engagement.

Of all the items listed, this is the one that resonates most with me because I think it applies to pretty much any relationship. Whether in person or on-line, putting yourself in a position to add value requires an investment in effort to determine how best to add value. This effort includes research and discovery to understand how the thought leader or (insert persona) interacts with others and identifying who and what elicits a positive response. Learn from that in finding the unique value you can add. It's critical that your engagement efforts are consistent with your values and reflect your insights/viewpoint. Your brand is likely pretty well established on-line - Be authentic and live your brand.

The fastest way I've found to build relationships with thought leaders is to buy their stuff, books, courses, etc. Then take action and talk about what helped you publically, sharing what you learned and what you did. No one can resist a star student. What if you don't have the money for a big-ticket course? Offer to volunteer or help out in some way. Where there is a will (and humility), there is a way.

Start by showing genuine interest and interact with their content. Offer value by sharing your unique perspective, insights, or even constructive criticism where appropriate. Then, explore opportunities for collaboration on projects that align with both your expertise and their interests. For instance, you could propose joint webinars, co-authored articles, or mutually beneficial knowledge-sharing sessions. Just like any relationship, put in the effort to build it and maintain and nurture it over time.

In my experience, a sharing vulnerability is the most effective way to maintain strong connections with mentors. Sharing both successes ("hits") and challenges ("misses") creates a space for genuine connection and mutual learning. It's like the written handwritten letters of a bygone era – a heartfelt email expressing gratitude, achievements, and struggles can truly resonate with mentors. This vulnerability often brings in a supportive response, filled with valuable guidance and encouragement.

Ahoy, matey! 🏴☠️ If ye be lookin' to build and maintain relationships with the thought leaders in yer field, ye must set sail on a journey to become a thought leader yerself! Craft yer own tales of wisdom and knowledge, me hearty, and share 'em 🚀 far and wide across the seven seas of the internet. Write articles, host webinars, or take to the stage at conferences to showcase yer expertise and vision. But remember, a true leader be not just a voice in the wind, but a 🌟 beacon of inspiration and collaboration. So as ye rise in prominence, be sure to reach out to yer fellow thought leaders, offerin' yer support and seekin' their guidance. Together, ye'll chart a course for success that'll leave a legacy fer generations to come!