Voici comment vous pouvez élaborer un plan d’affaires gagnant pour parler de motivation.

Motivation ultimately rests on authentic connection. Authentic connection happens when the words that you speak connect with the undeniable truth in another person's soul. What most people do not realize is that we have a 'watcher' of truth within, that wants one thing, and one thing alone, which is to be spoken to truthfully. The world is so full of lies that the 'watcher' of truth is close to death by starvation in most people. When you can be true to yourself, you can begin to speak from the place of truth within yourself. This is an extraordinarily powerful thing, because it is what all decent people long for, but never hear. Like lovers waiting for the return of a lost love, the soul longs to hear the voice of authentic truth. :-)

In my experience I prefer to be short and sweet to the point. Today tons of information's are available in the fraction of seconds so none especially children and youth want to give their ear to running around the bush talks. So give sharp and crisp messages in a short span of time. Give them some carry home messages.

Be creative. The same cookie cutter message does not want to be heard by individuals that follow or support you or speaker bookings consistently. With the use of technology, your speech can be shared in seconds. So, always add new content. Sure, key components of prior speeches may be utilized when part of your platform. However, infuse new stories, new experiences, new quotes. You want to adapt to the audience and relate to their goals and desires. Being known for a specific message or expertise is beneficial for marketing. Be sure to study your craft to know which material can be repurposed to maximize crowd absorption. Create. Rinse. Repeat

A winning motivational speaking business plan involves recognizing that you actually have two distinct audiences: Those you will speak to: Understanding their pain points, aspirations, and the transformation they seek is crucial. The decision-makers who will hire you: These individuals often have different priorities. Your ability to clearly articulate the value you bring to their organization, and how your message aligns with their goals, is essential to securing speaking engagements. Successfully addressing the needs of both audiences is key to getting booked and paid consistently. This dual focus should be a cornerstone of your business plan, setting you apart as a professional speaker who understands the dynamics of the industry.

One thing that I have found impactful is to always use intentional story telling to connect with audiences. Ensure the stories align with your core message in a way they lend solutions, not just motivation. People appreciate a "how I got started" or " what I've learned" but many times the "where I am now" or "this is why I pivoted" gets lost in translation. Present a message that speaks for you to people long after the event is over.