TBWA\Helsinki

Global Alliance for Public Relations and Communication Management awarded Tietoevry's From Fiction to Reality campaign as the best “Diversity & Inclusion Campaign” at the World Public Relations & Communication Awards 2023. 💪 Our Paula Sonne, together with Jonna Peltola, Head of Communications & Brand at Tietoevry shared their insights on DEI in communications & inclusivity in ICT. You may watch the full webinar here: https://lnkd.in/dv7ntkX4

Proud to tell you that our Creative Content Strategist Noora Eskola will be a jury member at the TikTok Ad Awards 2024 ✨ ”I’m thrilled to have the opportunity to participate as a jury member for the Nordics. I can’t wait to be inspired by the creativity showcased in the award entries and to celebrate the winners!”

Ready to learn with the best and unleash your creativity? 🎨 We are looking for two Design Trainees to join our team 🙌 Apply now and shape the future of advertising with us! See you soon! ☀️ https://rekry.tbwa.fi

Last recap from this year’s Cannes! Day 3 with our CCO Alex Pineda went like this 🔥: ”DISRUPTION at its best! Creative leaders of the TBWA\ network gathered to discuss and celebrate this year’s Cannes Lions winners, trends, and how they will impact our work and the future of our network’s creativity.”

Cannes Lions has ended and we brought home a Silver Lion! 🥈 Fortum Fishheart was an important step towards more sustainable future. Amazing work from the team and big congrats to the client too Fortum💪💛

Thoughts from Cannes day 2 from our CEO Sami Tikkanen 🤩: "Cannes Lions has grown back to be a massive celebration of creativity. We see now a shift from pure purpose based marketing talks back into more commercially focus creativity. This goes both the keynotes presented and the creative work awarded. I also feel that the new balance is welcomed. Even now with Gen AI supporting us, building business growth with strong branding will still be quite simple, but a decisive process like Marcel Marconde, Global CMO, AB InBev stated as their key learnings to create success: - People first - Focus - Create bolder experiences - Use creative effectively - Drive growth Ps. Just recently one of the brands, Corona Beer, has become the most valuable beer brand globally."

Greetings from Cannes where our Executive Creative Director Laura Paikkari is representing TBWA\Helsinki! ☀️ ”Overall, the reoccurring themes at least in today’s talks bounce between the yearning for authenticity and realness and AI. Here are my three nuggets from the three talks. 1. Conversations are the new landing pages in the search for realness. - Reddit CEO Steve Huffman 2. Treat marketing like a product worth paying for. You need to confuse to stop someone. - Liquid Death CEO founder Mike Cessario 3. AI, an unaware, software-driven tool based on the most basic brain functions, can open the path of awakening in anyone’s life. - Deepak Chopra”

Long story short: Wilhelm Hujoppi is a wiener sausage that is exceptionally long. To make this simple and unquestionable product fact clear to everyone we created a literally border-crossing outdoor campaign where the size really matters. In this launch campaign for the new Hujoppi sausage for our client Atria Wilhelm we utilized the physical features of the outdoor media to demonstrate the length of the wiener - by both breaking the physical limits of advertising space in some and by utilizing the bigger size of some single executions.

BIG news from Clio Awards! We won 3 Clios for our work for Vuokkoset Delipap. Huge congrats to the team and the client!🎉 Let’s keep up with the great work and our fingers crossed for Cannes 😎 🏆 Vuokkoset - Silver in Use of Product 🏆 Vuokkoset - Silver in Launch / Relaunch 🏆 Vuokkoset - Bronze in Packaging

"TBWA\Helsinki launches an employee exchange programme, where participants swap jobs and their daily lives for a short period of time. In practice, this means exchanging offices, colleagues, homes and their entire social circle." MARKKINOINTIUUTISET wrote an article about the exchange program we started earlier this month. Read more from here: https://lnkd.in/dVTgPnfB