Rapala VMC

Rapala VMC Corporation’s Half Year Report H1/2024: Profitability Improved in a Recovering Market bit.ly/3A3N46O

Rapala Team Triumphs with Three Best of Category Awards at ICAST 2024 The Rapala team proudly announces a triple victory at the prestigious ICAST 2024, securing Best of Category awards in three competitive categories. 🏆 Novelties and Wellness: Rapala®: Giant Lure USA Edition Instant storytelling erupts every time anglers get near this massive replica of America's favorite lure, now adorned with a striking American flag design. Perfect as a natural centerpiece, it enhances any woodsy bar setting, basement, rec-room, log cabin, or office with its iconic presence and patriotic flair. The lure is meticulously packaged in giant Rapala® style cartons, complete with the legendary story on the back, making it a standout addition to any angler's collection. 🏆 Fishing Line: Sufix Revolve™ Sufix Revolve™ - Specifically designed for finesse applications, new Sufix Revolve Ultra Thin Finesse Braid is the pinnacle of innovation, combining traditional Japanese craftsmanship with cutting-edge technology. Sufix Revolve is an ideal line for both spinning reels and BFS applications. It's manufactured with Izanas fibers. This material offers a greater bodied line to reduce annoying wind knots while creating a smooth, hassle-free delivery of the line at the time of casting and retrieving. Pitch reduction achieves an ultra-fine diameter while optimizing tensile strength. 🏆 Terminal Tackle: VMC® Redline Series® Tungsten Swimbait Jig The perfect new jighead for Mooch Minnows, 2.5" Mayors, and any minnow style baits. Available in 12 sizes from 1/8 oz.- 3/4 oz. In 1/0 and 3/0 VMC Redline hooks. These awards at ICAST 2024 really highlight Rapala's commitment to innovation, quality, and the fishing community. A big thanks to our amazing team for their hard work and creativity, and to our loyal customers for their ongoing support. Let's celebrate these wins together and look forward to even more exciting products from Rapala in the future.

Rapala VMC is a truly global company with employees in 40 countries. Many people who have been with us for a longer time have, at one point or another, packed their bags and headed abroad to get new experiences. Read more about Tuomas Mustonen's journey around the globe: https://lnkd.in/drjsU9tN

Yesterday a big group of Rapala VMC employees from our Finnish locations participated in a river restoration project at Hitolanjoki, Southern Finland. The purpose was to improve spawning areas for endangered wild brown trout as well as to create a better flow in the river system.   What could be a better way to spend a summer day: time in nature with your colleagues, working for a good cause? We also got a good solid workout carrying a few tons of rocks around!   Thank you Virtavesien hoitoyhdistys Virho ry for this event, we can't wait to see the results of this project later on! 

Changes in Global Management Team: Executive Vice Presidents Päivi Ohvo, Enrico Ravenni and Joni Tuominen have decided to pursue new career opportunities outside the Rapala VMC Group. David Neill will return to his former position President of Rapala Canada. Read more in the linked stock exchange release. bit.ly/4b2z0HB

Our President & CEO Lars Ollberg visited Inderes Consumer Goods Night yesterday. Check what Mr. Ollberg had to say about Rapala VMC as an investment! https://lnkd.in/d5SyUz2e

Rapala VMC Corporation proudly announces that it has been accepted as participant in the United Nations Global Compact. By aligning with global standards, Rapala VMC aims to amplify its efforts in environmental stewardship and social responsibility. Seeking membership in the UN Global Compact allows the company to leverage the expertise and resources of this esteemed organization to further its sustainability agenda. bit.ly/3UMQdP7

We are proud to announce partnership with Virho ry (Finnish NGO for migratory fishes and river management) in Finland. Thriving fish stocks and healthy waters are important themes for Rapala VMC. (Article in Finnish) https://lnkd.in/dSX7CA4Z

Rapala VMC Corporation's Annual General Meeting was held today. Decisions of the AGM and the Organising Meeting of the Board of Directors has been released. bit.ly/446BSRX

Rapala VMC Corporation’s Financial Statement and other 2023 reports have been released. bit.ly/43ucLZc