ŌURA

With over 100,000 Oura members in the first responder, military, and healthcare communities, Oura helps them perform at their best under extreme circumstances.
To further this commitment, we’re partnering with GOVX, a dedicated marketplace that houses exclusive discounts for veterans, military, first responders, and other government workers, to offer a discount on Oura Ring, just in time for the 4th of July. 

Anyone else having way too much fun with their OOO responses? We would love to hear your go-to in the comments!

Exciting news for runners and fitness enthusiasts! ŌURA has launched a new cardio capacity feature, providing VO2 max estimates directly to your finger! 📈💪 VO2 max is a critical indicator of endurance performance and overall health. While lab tests are the gold standard, Oura Ring's innovative technology makes this valuable metric more accessible than ever before. Oura’s new feature uses advanced algorithms to estimate VO2 max, allowing you to track your cardiorespiratory fitness over time. It's a seamless and convenient way to monitor trends and elevate your fitness journey. Want to learn more about VO2 max and how it's measured? Check out the latest article from Runner's World: #OuraRing #VO2Max #FitnessTracking #RunningPerformance

At Oura, we're proud to recognize our very own Alicia Clausel, MPH, MS  and Cornelia Hainer from Clue, selected by the Women of Wearables (wearables, health tech & femtech), for their significant contributions and leadership in women's health. Their expertise and commitment exemplify the spirit of innovation and impact we celebrate at Oura. Menopause affects over 450 million women worldwide, yet it remains a vastly underserved area in healthcare. As part of our ongoing commitment to advancing women's health, we're honored to partner with Clue and have recently teamed up with University of California, Berkeley to study the impact of perimenopause on women's health using Oura Ring. https://bit.ly/4bCSxPr Learn more: #WomenInHealth #MenopauseAwareness #Femtech #OuraRing

Oura recently surpassed 2.5M rings sold. 💍 Breaking out of the fitness tracker category, it may be reaching critical mass. Here's why 👇 ♀️Women’s Health A year ago ŌURA’s users skewed 55% male, 45% female. Today it’s 60/40 female to male. No accident, the brand has vocally doubled down on women’s health. 2021: Launched Period Prediction. 2023: Launched Cycle Insights. 2024: Launched Pregnancy Insights. Plus it started factoring cycle-related physiological changes—like high temperature and heart rate—when calculating Readiness Score. Next up, the company is partnering with UC Berkeley for menopause insights. 🫀Health > Fitness Oura leads with health over fitness. More than a sleep or exercise tracker, it’s a preventative health tool. — In 2023 it added Daytime Stress and Resilience metrics. — Earlier this year it launched Symptom Radar to predict potential illness. — Last month it pushed into heart health with Cardiovascular Age and Cardio Capacity. Addressing the metabolic health crisis, the ring also syncs with CGMs to connect the dots between glucose and sleep. Not everyone goes to the gym — but everyone wants to be healthy. 📱UX Design Oura’s design and aesthetic is a big reason why: — Most users consult their app/data 3x/day — 80% of people use the app 5 out of 7 days per week — Its # of daily active users is comparable to social media platforms Any device—or doctor—can deliver data. But Oura does it in a way that makes people feel more connected to their bodies. 💸 Subscription Revenue In 2021, the company established a subscription model. After purchasing a ring—for $300-$550 depending on the finish—customers pay $5.99/month to access all the app’s features.  Undeterred by the ongoing cost, its memberbase has more than tripled since launching. Over 20% of the company’s revenue now comes from subscriptions, and its software has become core to consumers’ daily routines. 🔮 Future Oura is well-positioned to capitalize on consumers’ growing obsession with wellness. Its universal appeal, calming interface, and rate of innovation have made it the clear ring leader — at least for now. Read more on Fitt Insider: https://lnkd.in/ekZAsgjY

We are thrilled to announce that the Oura Ring has been named the Best Sleep Tracker in the inaugural GQ Tech Awards 2024! 🎉 GQ's editors have tested countless gadgets, and Oura Ring Gen3 emerged as the standout for its sleek design and top-tier functionality. This titanium band not only enhances your style but also provides precise tracking of your sleep, steps, heart rate variability, temperature, and blood oxygen levels. With a battery life that lasts a full week, it's the ultimate low-maintenance companion for those seeking to optimize their health and well-being. Here's to a smarter, healthier lifestyle—one insightful night at a time. Read more about the award here: https://lnkd.in/gmd-wCgx  #GQTechAwards #OuraRing #SleepTracker #WearableTech #HealthTech #Innovation #SleepWellLiveWell

Oura is committed to empowering you to take control of your overall well-being, starting with understanding and improving your cardiovascular health. That's why we're excited to offer two groundbreaking features – Cardiovascular Age and Cardio Capacity – to help users understand the state of their cardiovascular health and how to optimize it. With actionable insights and metrics, Oura guides users to make positive lifestyle changes and boost their longevity. Read more about it on mindbodygreen.com: #OuraRing #HeartHealth #OuraMembers #HeartSmart

We are thrilled to announce the launch of our latest feature, Integrations, which allows members to browse and connect some of our biggest partners with their Oura insights. Integrations provides a one-stop shop for discovering trusted partner platforms, including Clue, Headspace, Strava, Natural Cycles, and more. Whether you're looking to track your fitness progress, manage stress levels, or optimize your nutrition, Integrations makes it easier than ever to personalize your Oura experience and access valuable insights. Read more on the Pulse Blog:

Lack of sleep can be impacting you and your organization more than you think. Sleep deprivation is linked to lower productivity at work, which results in a significant amount of working days being lost each year. In other words, employees and organizations are healthier and more productive when they are getting sufficient sleep. At Oura, we're committed to empowering organizations to prioritize their employees' well-being, and giving individuals the tools they need to take better care of themselves. Swipe through to see what individuals and employers can do to promote better sleep in their workplace and reduce the negative impacts of sleep deprivation on their employees’ productivity and wellbeing. https://spklr.io/6047qJec

This week, ŌURA announced our first UK retail partnership exclusively with John Lewis & Partners. Oura Ring is now available online and hitting the shelves at all 34 stores. Plus, we’re rolling out two new heart health features – Cardiovascular Age and Cardio Capacity – to provide insights into cardiovascular health. With an exciting first half of 2024, including launches in four new retailers, ŌURA continues to innovate in the wearable health tech space – with more to come! Read more in T3’s latest story: https://bit.ly/4bXxnvR #OuraRing #WearableTech #CardiovascularHealth