Publicación de IKÖ Media

No Ad Blocks - Discover how the Alps transform dwell time into every advertiser's dream! ⏰ In the Alps, people spend around 30 hours during their holiday on the slopes. From repeat encounters at lift lines to the relaxed holiday mindset and stunning backdrops, discover why alpine advertising captures attention like never before: #1 Exposure Repeat 🔁 : People often have to return to major intersections to use lift lines. This repeated exposure means they frequently encounter the same ads, which reinforces brand recognition and message retention. #2 Relaxed State of Mind 🧖: People on holiday are generally in a relaxed, open-minded state, making them more receptive to advertisements. #3 Natural Appeal ⛰️: The landscapes create a visually appealing environment, making advertisements more likely to blend in or complement the surroundings. This can result in a positive association with the ad and increase interest in its content. #dwelltine #advertising #ooh #oohadvertising #alpdest #skiresortadvertising #brandexpierence #advertising #adcampaign

With this innovative streetside OOH ad, Kit-Kat put a hole where the word ‘break’ would normally go… and inserted a relaxing hammock. It’s a big odd, or out of place, at first. But then… it’s brilliant.  What a great way to immerse your audience in your product, while reminding them of the familiar phrase you worked so hard to make part of the cultural lexicon. Is there a way you can take a familiar phrase, apply it to your brand, and do something visually creative and unexpected with it in an OOH display.. #advertising #ooh #brand #creativity #innovation #agency #marketing #experiential #thinkbig #canvas #techonology #ideas #branding #strategy #socialmarketing #impact

Came across this interesting ad when I was scrolling through an article. In writing, it’s called a turn of phrase when you take a well-worn cliché or saying and do something fresh with it. KitKat creatively put a twist on their classic phrase, "Gimme a break, break me off a piece of that KitKat bar," by literally putting a hole in their own billboard. This innovative streetside OOH (out-of-home) ad features a hole where the word ‘break’ would normally be, with a relaxing hammock inserted instead. Initially, this might seem odd or out of place, but it quickly becomes clear how brilliant it is. This clever marketing move immerses the audience in the product while reminding them of the familiar phrase that has become part of the cultural lexicon. #classic #kitkat #marketing #ooh #advertising #agential

I ❤️ Great Ads Caught this one out of the corner of my eye riding to work yesterday on #americarecyclesday! It delivered everything a great static ad needs to: ✅ Stopping power to capture attention ✅ Strong branding and visual association cues ✅ Simple message that can be digested in seconds or less Well done, The Coca-Cola Company both for the #sustainability initiatives and for the ad! Coincidentally another marketing great, Tom Fishburne shared a cartoon and blog this week titled, "Break through the clutter". The cartoon illustration showed an ad layout that looks remarkably similar to the Coke ad. It's a pretty classic formula, but I think this shows that classic does not necessarily mean dull, and it can break through the clutter when executed correctly. While this was an OOH execution, I think I will start using this as an example of what good social in-feed creative should look like. That environment requires even more stopping power and the ability to capture attention in fractions of a second. #branding #OOH #socialmediamarketing #attention

Elevate Your Brand's Visibility with Creative Protrusions! Innovative use of creative protrusions for Overhead Panels enhances how brands connect with their audiences — not only does this static format offer a consistent display throughout the day and night but it also engages audiences in unique and memorable ways. Protrusions add depth and dimension to your static advertisements. By leveraging the dynamic design of the protrusions, brands can create an even more immersive advertising experience that stands out from the traditional flat-panel visuals. The versatility of protrusions also allows for endless creative possibilities — brands can tailor their visuals to perfectly align with their campaign goals and ensure that the visuals appeal to the public from multiple angles. Perfect for high-traffic roads, Overhead Panels with protrusions maximise brand impact and impressions, further elevating brands’ advertising strategy and raising their visibility to new heights! #BigTree #OutofHome #OOH #Marketing #AdvertisingStrategies

As contemporary #urban environments are increasingly being #designed to facilitate a better #interface with the broader #citizenry, #DOOH and #OOH are best suited to dispense meaningful #messaging and impactful brand #communication to audiences on the move. At ideacafe.agency we see the medium as #participative #infrastructure, and exhort brands to use the medium as an able ally to connect with audiences #responsibly. Nabendu Bhattacharyya Yerramalli Srinivas Raju Hanoz Patel Raza Syed Nawal Ahuja exchange4media

Transforming stock photos 🌞🌊🍻 ⇨ Agencies https://lnkd.in/ebgZJDKj Read our latest Newsletter: https://lnkd.in/eS87UKXn Brand: Corona Extra Agency: We Believers ⇨ Here on LinkedIn, our theme pages such as @Marketing Inspiration, @Artificial Inspiration, and @Yubnub Creative, attract tens of millions of monthly users, surpassing personal brands in the same space. We accomplish this by clearly defining audience expectations through the names of these communities and carefully curating content to reach our exact intended audience for each page. We know this because we have developed a new data report for ourselves to know exactly who is engaging on each post, to understand more about this read our latest newsletter. You can also learn more about our community-building and data-driven strategies here on LinkedIn by clicking the first link in this post and booking a call directly with us today! #CoronaExtra #Sunsets #OOH #Branding #Marketing

Have you seen the trend for branded outdoor activations that aren’t really outdoor at all? We're talking about the ones made entirely from CGI. In our latest blog, we discuss what makes them so successful and whether genuine outdoor experiential is suffering as a result.   Have a read and let us know what you think: https://lnkd.in/eJxBepRN   #outdoor #outdooractivations #outofhome #OOH #experiential #experientialactivation #activations #CGI