Publicación de DDB Mexico

Teamwork is the key!!

When you perfectly adapt your social ads strategy to markets & platforms, KPIs will follow. Here is a perfect example, troughout the partenership of ALL - Accor Live Limitless & Paris Saint-Germain.

Rethinking celebrity sponsorship: The lesson from Stella Artois ⭐️🍺 In a bold move, #StellaArtois has flipped the script on celebrity endorsements. Its latest campaign, starring the iconic #DavidBeckham, takes a critical stance by showing not his famous face, but his tattooed hands.🙌 The message is clear: focus on the product, not the character. It's a refreshing reminder that the #value of a product should stand on its own, without the need for star-studded distractions.📈🍺 As we navigate the saturated world of advertising, Stella Artois raises an important question: do we buy the product or the celebrity selling it?🤔 Let’s toast the brands that dare to challenge the norm and prioritize substance over style.🍻 #Marketing #Advertising #StellaArtois #DavidBeckham #BrandStrategy

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Kudos to Sergio Cervantes and Real Madrid's Digital Team for a triple-play win in sports marketing and fan engagement. Inspired by New York Yankees Stadium, they've launched a game-changing program: 🪑 Personalized Seats: Not just seats—investment and developing opportunities with fans. 🌍 Social Impact: Proceeds fuel global outreach, uplifting marginalized communities in 95 countries. ♻️ Eco-Friendly: Aiming for a sustainable future with recycled, ocean-sourced materials. 🎯 This isn't just fandom marketing; it combines strategic, socially responsible, and sustainably innovative approaches. Beyond mere fandom, this is almost a masterpiece in fan engagement. 🔜 And guess what? There's more to come. Bravo! 👏 🤔 So, if you were a fan, would you invest in one of these personalized seats for your office or man cave? What could be the next big move for sports teams in leveraging fan engagement and social responsibility? #Kudos #TriplePlayWin #SportsMarketing #FanEngagement #GameChanging #PersonalizedSeats #SocialImpact #EcoFriendly #FandomMarketing #Strategic #SociallyResponsible #SustainablyInnovative #Masterpiece #TheresMoreToCome #NextBigMove #sportsbiz #soccer #futbol

Il packaging per alimenti a 360°.

We're delighted that our automotive expert Felipe Munoz will be speaking at FACONAUTO next month. Join the "What, when and how: X-ray of the arrival of Asian brands in Europe" workshop to hear his insights on Chinese OEMs in Western markets. #faconauto2024 #faconauto #re_evolución #automotive #auto JATO Dynamics España

5 Principais insights para o OOH ;) #canneslions

Cheil ❤️ Challengers. So our own Tim and Daniel have started a series of interviews with the people behind those brands. In a monthly column on Marketing Report | Nederland they will get the ins and outs behind the succes of the upcoming, hard-hitting change bringers in our industry and beyond. In this first edition: Joep Verbunt, founder of Matt Sleeps. Read the article here: https://lnkd.in/enD2KG2m

🏎️[Sports Biz News]🏁 Mercedes-AMG PETRONAS F1 Team announces new partnership with Signify 👏 The Mercedes-AMG PETRONAS F1 Team has announced a new partnership with Signify, the leading lighting company headquartered in the Netherlands. This collaboration shares a passion for technological innovation and sustainability, aiming for a sustainable future. Signify’s innovations will enhance the health and performance of drivers and engineers, while also optimizing the fan experience. This partnership represents a significant step in sports marketing, CSR, and ESG marketing, showcasing leadership in technological innovation and social responsibility. By integrating Signify’s advanced lighting technologies, Mercedes-AMG PETRONAS F1 Team will create an optimal environment for their team members, ensuring they perform at their best both on and off the track. Eric Rondolat, CEO of Signify, emphasized the shared values and goals of the partnership: “We are excited to support Mercedes-AMG PETRONAS F1 in their quest for excellence. Our human-centric lighting innovations will not only enhance performance but also contribute to a more sustainable and responsible future.” Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS F1, highlighted the importance of the partnership: “Innovation and performance are at the heart of everything we do. Partnering with Signify is an exciting step that will help us make further progress in these areas. Their world-leading lighting technology and commitment to sustainability are inspiring.” Richard Sanders, Chief Commercial Officer of Mercedes-AMG PETRONAS F1, added: “We are thrilled to welcome Signify into our partner family. Collaborating with a world-leading company like Signify will enhance our efforts in sustainability and innovation, creating a lasting impact on the sport.” The partnership between Mercedes-AMG PETRONAS F1 and Signify is not just about performance; it’s about setting a precedent in responsible and sustainable practices in sports. This alliance will drive forward their shared vision of achieving excellence while prioritizing the well-being of people and the planet. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #f1 #sustainability #climateaction #CSR #ESG #mercedes #signify