Robert Bonada

"Mientras más alto el CTR, más leads/ventas vamos a generar". Cómo entusiasta en el Growth (aprendiendo día a día) sabemos que el "juego de números" de maximizar clicks con piezas optimizadas seguido de un buen CR en landings/ecommerce y con una buena página de check-out (bueno="performante") esto lleva a un mejor CPR (Costo por Resultado). Luego de ver este estudio vemos que mejorar la Performance de una pieza creativa teniendo como norte el CTR (maximizando la cantidad de clicks sobre impresiones) no tiene correlación con el fin último de generar ventas o leads. Osea, no mejora tener un buen CTR tales resultados sino que se debe optimizar todo el Journey. Interesante análisis de Nielsen BrandEffects & NetEffects

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Topic 8 (of 50) from The Smart Advertising Book: lnkd.in/eCMQAesc. Did you know that the creative content you use in your advertising has a massive influence on how effective it will be? Take a look this data from Kantar. The majority of ad campaigns create an uplift of between 2% and 5% in ad awareness for the brand. One in ten campaigns, however, produce more than double the uplift! Working with creative partners who know how to produce exceptional advertising is essential, because the returns are so much greater.   Tom Elmer, MKTPROF, Brian Jacobs, Adrian Langford, Nick Kendall, Nicholas V. #advertising #marketing #growth #smartmarketing #entrepreneurship #brand

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What launched? We are introducing new ASIN engagement metrics, for select brand Stores*, on Amazon Ad console, on the Store Insights dashboards under a new tab called “Engagement,” and on the Amazon Ads API. With these metrics eligible brands can understand how shoppers are engaging, and to what degree, with products listed on their brand Store. Metrics include ASIN renders, views, in stock views, in stock view rate, average in stock view price, clicks, click through rate, add to cart, purchases, units sold, conversion ratio, average sales price. By delving into ASIN engagement metrics, you gain a deeper understanding of your store's performance, customer preferences, and areas for improvement. These insights can guide strategic decisions and initiatives aimed at enhancing product visibility, increasing sales, and fostering customer satisfaction. Through ASIN engagement metrics, you can uncover trends, patterns, and correlations that may not be immediately apparent from traditional sales data alone. For example, you may identify which products are generating the most interest and engagement among customers, allowing you to prioritize marketing efforts and allocate resources effectively. Additionally, analyzing ASIN engagement metrics can reveal opportunities for cross-selling or upselling related products to customers based on their browsing and purchasing behavior. Moreover, ASIN engagement metrics provide insights into the effectiveness of your product listings, including factors such as product images, descriptions, and pricing. By analyzing metrics such as click-through rates, conversion rates, and time spent on product pages, you can identify areas where optimization is needed to improve product discoverability and drive conversions. Why is it important? Store engagement metrics allows brands to better understand how shoppers interact with ASINs on their Store. Brands can use this signal and trend over time to help increase shopper engagement, improve their store merchandising, bring high performing products to the forefront or keep in stock, and help boost overall Store performance. #ASINInsights #EcommerceAnalytics #DataDrivenDecisions #ProductEngagement #MarketAnalysis #AmazonMetrics #EcommerceStrategy

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