Marta Briso de Montiano

Tomorrow is the big day! The start of the Olympics. A wonderful global stage full of passion, excitement, effort, joy and celebration. Incredible super human efforts. Lots of brands are tapping into the Olympics and this week we looked at consumer response to this Corona Cero ad. As uplifting as the event itself. People absolutely loved it. From sports stars to a joyous day at the beach with friends. Beautifully and seamlessly woven together. It is being aired in over 40 markets. We looked at just two of them. And it was incredibly well received in both, which is no easy feat! It was in fact in the top 1% of ads in its ability to create short term effects in both the UK and the US. What can we learn about how to create ads that travel? - have a brand that is known for the same thing globally, has the same stature, used in the same way - tap into shared culture. In this case, it uses three universal elements of culture: Olympics, human connection, celebration - execute in a way that everyone can relate to Learn more in the comments. Congratulations and thank you to Marcel Marcondes Gabriel Schmitt and everyone else involved for an incredible spot to get us all in the mood. #advertising #creativeandeffective #olympics #adsthattravel #consumerinsights #marketresearch https://lnkd.in/gEBRzccC

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📢 NielsenIQ UK Total Till is LIVE today as is our 30,000 Homescan consumer panel ⭐ Mike Watkins gives a great summary below. Key highlights: Seasonal shopping has started with Halloween and Christmas on the horizon, General Merchandise is in growth for the first time in 12 months. And talking of Christmas - what are shoppers looking for from their grocery retailer? Low prices (49%), quality goods (48%) and good stock availability (47%). Read more below 👇 #TheFullView #consumerinsight #retailinsight

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📈How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? In this special edition of our Newsletter, we invite you to our Outstanding Innovation Awards on Wednesday 18 September. Drawing from Kantar BrandZ data, qualitative data, interviews with successful brands and case studies, we identified the key insights and strategies that set the winning brands apart. During the webinar, you'll learn: ✔️ Who are the winners and what makes them perceive so innovative ✔️The diverse approaches that led to their success ✔️Examples of successful innovations across sectors ✔️5 key lessons learned from the most innovative brands 📌To secure your spot: https://lnkd.in/gvBZTZpk #Innovation #Brand #Awards #Newsletter

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We are excited to introduce our new service for Circular Design by presenting the collection “Consumption in Harmony," created by Guillermo Leal. Here Guillermo explores the dialectic between products and environmental consequences through visually-provoking designs.  Our circular design service targets the need to move from linear to circular production, utilizing the power of design to CREATE VALUE.  This post is the first of our five “SYMBIOTIC EXPERIENCES”, experiences of mutual benefits.  REGENERATE, is at the basis of circularity and involves giving back, maintaining, or even reversing the use of resources when putting products on the market.  Recycling, upscaling materials, generating off-grid energy for production - all these initiatives are valuable in the long term. Within REGENERATE the challenge is to transform long-term goals into short-term desires. At Jibbing, we believe that “LESS FOOTPRINT - MORE VALUE” is a mission for designers to help companies and institutions understand that moving towards circularity can also generate a return on investment (ROI).  Stay tuned for the next 5.

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The Blueprint for Brand Growth is launched! Brands need to be "Meaningfully Different" to more people, to drive penetration and sustainable brand growth. Discover the framework that makes your brand grow by being meaningfully different to more people! Download now the full booklet! https://lnkd.in/eF6nPWrh #BlueprintforBrandGrowth #MeaningfullyDifferent #MarketPenetration

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