María Ángeles del Águila Tagarro
Madrid, Comunidad de Madrid, España
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Nonconformist with life and extremely curious, I am always ready to accept new…
Actividad
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Cuando tengas alguien diciendo: eso es imposible! … muéstrale este vídeo
Cuando tengas alguien diciendo: eso es imposible! … muéstrale este vídeo
Recomendado por María Ángeles del Águila Tagarro
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Casi 18 años dan para mucho, para muchísimo, y también saben a poco cuando el camino es diversión, compromiso, calidad y mucha #Convivialité. Y es…
Casi 18 años dan para mucho, para muchísimo, y también saben a poco cuando el camino es diversión, compromiso, calidad y mucha #Convivialité. Y es…
Recomendado por María Ángeles del Águila Tagarro
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Tras un intenso comienzo de año, con un fantástico nuevo reto en Suntory, llega el tiempo de descanso y desconexión tan necesario para volver a…
Tras un intenso comienzo de año, con un fantástico nuevo reto en Suntory, llega el tiempo de descanso y desconexión tan necesario para volver a…
Recomendado por María Ángeles del Águila Tagarro
Experiencia
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Educación
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ESCP Europe
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Main courses:
- Product Management. Group Work: Complete Marketing Plan for Guinness.
- Creativity Marketing. The importance of the consumer decision journey, the jobs done and the integration of processes. Group Work: Imaginarium as creative Spanish toy's brand.
- Marketing Research. Group Work: Primary & Secondary Research for ZARA.
- Digital Marketing. Group Work: Analysis of SEM, Social Media and Consumer Decision Journey of the charity Movember.
- Integrated Marketing…Main courses:
- Product Management. Group Work: Complete Marketing Plan for Guinness.
- Creativity Marketing. The importance of the consumer decision journey, the jobs done and the integration of processes. Group Work: Imaginarium as creative Spanish toy's brand.
- Marketing Research. Group Work: Primary & Secondary Research for ZARA.
- Digital Marketing. Group Work: Analysis of SEM, Social Media and Consumer Decision Journey of the charity Movember.
- Integrated Marketing Communications: Given a briefing, we had to develop an advertising campaign for a fashion brand. Individual Work: IMC Plan for Levi's.
- Deep analysis of cases studies provided by Harvard University.
Creative Seminars: UBER, JKR, Institute Français de la Mode, etc.
JKR agency:
- Marketing plan of a whisky brand in Asia focusing on the Premium, with special emphasis on the design of the product, packaging.
Company consultancy project:
-B2B strategy development for a leading ridesharing service company worldwide. -
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Main courses:
• Entrepreneurship. The development of start-ups.
• Product Development. Introduction of the Red Bull Gum as a new product category.
• Marketing.
• Human Resources.
• Finance. -
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• Havana Club Rum Integrated Marketing Communication Plan.
• Cross-cultural Management.
• Ability to work in multicultural teams, being uplifted with different insights of different cultures.
Experiencia de voluntariado
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Market regeneration
ESCP Europe
- 3 mes
Servicios sociales
Regeneration of the Church Street Market, London.
Objectives:
- Improve the market offer
- Improve traders expertise
- Generate new customers and improve the experience of the current ones
- Repositioning of the market
- Improve the environment of the market
Tasks:
- To create a brand identity to the market and set up Social Media (Facebook, Twitter, Instagram and website) in order to generate new customers
- To develop a trade engagement program with the…Regeneration of the Church Street Market, London.
Objectives:
- Improve the market offer
- Improve traders expertise
- Generate new customers and improve the experience of the current ones
- Repositioning of the market
- Improve the environment of the market
Tasks:
- To create a brand identity to the market and set up Social Media (Facebook, Twitter, Instagram and website) in order to generate new customers
- To develop a trade engagement program with the goal of reinforcing the social community.
Publicaciones
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Thesis: "Discover Art. INNOVATION AT THE HEART OF ALCOHOLIC BEVERAGE BRANDS’ PREMIUMISATION STRATEGY."
ESCP Europe
Idiomas
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Inglés
Competencia profesional completa
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Francés
Competencia básica
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Español
Competencia bilingüe o nativa
Más actividad de María Ángeles
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#Diversidad. Tengo el enorme privilegio de trabajar en un país & cultura donde, aunque lógicamente, queda mucho por hacer en materia de diversidad…
#Diversidad. Tengo el enorme privilegio de trabajar en un país & cultura donde, aunque lógicamente, queda mucho por hacer en materia de diversidad…
Recomendado por María Ángeles del Águila Tagarro
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La semana pasada, tuve la oportunidad de representar a Pernod Ricard como jurado en los Effie Awards Latin America en Miami. Fue realmente inspirador…
La semana pasada, tuve la oportunidad de representar a Pernod Ricard como jurado en los Effie Awards Latin America en Miami. Fue realmente inspirador…
Recomendado por María Ángeles del Águila Tagarro
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#Momentosperfectos #Schweppes En estas épocas del año es habitual que hablemos de la importancia de la #desconexión durante el periodo vacacional…
#Momentosperfectos #Schweppes En estas épocas del año es habitual que hablemos de la importancia de la #desconexión durante el periodo vacacional…
Recomendado por María Ángeles del Águila Tagarro
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Durk Bosma
Yesterday, I had the privilege of discussing the pivotal role of consumer insights in driving sustainable food innovation at the #Food4Future event in Bilbao. 🌱 Key takeaways from my talk: ✨ Consumer insights are game-changers! They boost your chances of success by providing inspiration and validating assumptions. ✨ Identifying the right target audience and understanding their unmet needs are crucial steps in developing products that resonate. Highlights from the debate: 🔬 Klaus G. Grunert from Aarhus University enlightened us on the science behind consumer insights. Fact: There's a strong correlation between investment in consumer insights and the success rate of innovations. 💡 🛠 Gabriel Torres Pascual from Pascual Innoventures shared invaluable insights into the tools they use and the challenges faced in both corporate and start-up environments. Adaptability is key! 📱 Maija Kāle, PhD Kale from the University of Latvia showcased how social media platforms are treasure troves of insights. By tapping into conversations, we can uncover highly valuable consumer perspectives effortlessly. A big thank you to everyone who joined the discussion! Let's continue to harness the power of consumer insights to drive sustainable and impactful innovations in the food industry. 🚀 A special thank you to the EIT Food Consumer Observatory team for their support: Marta Erquicia, Sonia Riesco Granja, Malene Brion Lund, Greenhouse Communications team, Sam Mehmet, Charlotte Senior, Claire Owens, but in particular Elena Santa Cruz for arranging the panel! #Food4Future #ConsumerInsights #SustainableInnovation #FoodIndustry #FoodInnovation #f4f2024
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Nick Cox
The global growth of Tequila presents exciting opportunities for innovation, prestige, and international expansion, especially as US growth slows. Consumer education remains critical in international markets, but with intensifying competition, differentiation becomes paramount. How do you think brands can stand out in this increasingly crowded market? Share your thoughts! 🌎🥃 #TequilaGrowth #Innovation #BrandDifferentiation #GlobalExpansion
