Enrique Arribas Alcolado

🔴 Should brands take a stand on societal issues? 'Brands are running naked in the marketing forest,’ said Luis Miguel Messianu, Founder, President and Chief Creative Officer, MEL today at #CannesLions2024 in a great panel on how politics have intruded brand marketing and brands can no longer afford to stay out of controversial societal issues but need to address them (“When Societal Progress Meets Resistance”). Richard Edelman, President and CEO, Edelman, who led the panel moderated by Nicholas Johnston, Publisher, Axios provided some brand new data from a study on brands and politics showing politics is just as important a challenge for marketers as race, income, education or gender: - 80% of consumers say that brands are acting in a politically motivated way - 60% say they buy brands based on their politics - 70% say brands must take a stand (5/1 speak up on climate; 4/1 on fair pay; 2/1 on race and diversity) 📌 Some key takeaways from the discussion: 1️⃣ 50 years ago, companies would stay out of controversial political issues. ‘In an increasingly confused and polarized world where societal issues are purposefully being made political and brands are being called out by minority yet vocal communities, it’s no longer acceptable to hide,’ said Bozoma Saint John, Marketing Executive, Author and Entrepreneur. Audiences and consumers want to know where you stand. 2️⃣ Marketing teams are often not sufficiently diverse intellectually. We need greater ideological diversity because marketing has to embrace all points of view, even from those who have a fundamentally different view of society from yours. 3️⃣ People’s opinions on societal issues change quickly and we have more access to consumer data than ever before. As brands, we have to move as quickly as society does; be authentic, consistent and provide hope. If you don’t tell your story others will do so for you. Ultimately, this is about creative bravery. 🔴 What do you think? 🔴 What brands would you say are doing an excellent job of addressing societal issues and making a positive impact?

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Scrub your budget and unlock a world of creativity and strategy with these five digital marketing geniuses. 💡✨ Get ready to shine like never before! Frota tu presupuesto y desbloquea un mundo de creatividad y estrategia con estos cinco genios del marketing digital. 💡✨ ¡Prepárate para brillar como nunca antes! #SitioWeb #CrecimientoEmpresarial #PlataformasDigitales #Marketing #TelefoneticaMarketing #DigitalMarketing #SocialMedia #SocialMediaMarketing #SEO #SEM #Branding #AdvertisingCreativity

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FITNESS | CX is now live! My amigo and former colleague Juan Cuesta has just launched his own business, and this is something you didn't know you needed. Fitness operators, take note! ☝🏼 FITNESS | CX will help you leverage technologies to elevate your members' experience and boost retention rates. I've worked closely with Juan for 5 years, running countless creative sessions together. I can attest to his brilliant mind and boundless energy. How about a FITNESS | CX x WOO Consulting collab in the near future? 👯‍♀️

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Adapting and incorporating latest principals of PR measurement. It all starts with trainings, continues with approach offered to our partners.

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💡  Boost your Marketing Strategy with the "Always On" Approach. In a digital world that never sleeps, it's crucial for brands to stay always active and connected with their audience. The "Always On" approach in marketing is more than just a trend; it's a philosophy that drives long-term success. What does it mean to be "Always On" in marketing? It means being constantly present, available, and relevant to your customers at all key moments of their journey. It's about being ready to engage, respond, and adapt in real-time. 💻 Have a read of our latest article to discover some “kuik-tips” on how to develop and implement an effective "Always On" marketing strategy.  #DigitalMarketing #AlwaysOn #MarketingStrategy #Innovation #Creativity #CustomerExperience

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Ever wondered how to stand out and connect with your target audience? The secret lies in hyper-focusing on the customer. 🎯 Leveraging technology to create personalized and unforgettable experiences is more than just a strategy; it's a necessity in today's digital age. Why is customer hyper-focus critical now? The stats speak volumes: - 86% of consumers are willing to pay more for a personalized experience (Forbes). 💰 - 80% of consumers will abandon a purchase if they can't find what they're looking for in under 8 seconds (KPMG). ⏱️ - Nearly 65% of customers expect brands to understand their needs and preferences (Forrester). 🔍 In a world where attention is the new currency, making your customers feel seen and understood is priceless. Let's embrace technology to make every customer experience a memorable one! #CustomerExperience #Personalization #DigitalStrategy

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