YouGov

YouGov

Plataformas de inteligencia empresarial

Exploring what the world thinks, every day.

Sobre nosotros

No solo recolectamos datos, también los conectamos. YouGov es un grupo internacional de análisis y estudio de mercado. Nuestra cadena de valor es un círculo perfeccionado formado por un panel online muy comprometido y métodos directo que nos ofrecen, de forma continua, una gran cantidad de información. Nuestra oferta de datos proviene de un panel altamente participativo de más de 11 millones de personas en todo el mundo, lo que nos proporcionan flujos de datos continuos y en directo. Capturamos y descargamos estos datos a través de nuestra variedad de plataformas de recogida de datos y los unificamos en YouGov Cube, una exclusiva biblioteca de datos única en el mundo. Potenciamos el valor de todos los datos conectados gracias a nuestra tecnología de vanguardia y una sólida experiencia en investigación de mercado, lo que nos hace capaces de ofrecer a nuestros clientes una plataforma de investigación innovadora para crear, mejorar y redefinir cualquier tipo de campaña o acción de marketing. Fundada en Reino Unido en el año 2000, YouGov es considerada la empresa pionera en el análisis de datos y estudios de mercado online. Nuestro exclusivo modelo online totalmente integrado dispone de un historial bien documentado y publicado, que refleja la precisión de nuestros métodos de encuesta y, a su vez, justifica la calidad del trabajo de servicio al cliente. Desarrollamos análisis y estudios en todo el mundo, lo que nos permite ofrecer a los clientes resultados internacionales de forma más rápida y rentable que los métodos tradicionales, sin influir en la calidad de los resultados. YouGov dispone de oficinas en Reino Unido, USA, Europa, MENA y APAC. Nuestro objetivo principal es entender a tu organización, el mundo que la rodea y el sector en el que trabaja: lo que nos permite ofrecerle un volumen continuo de datos precisos junto a una visión global de lo que la gente piensa y hace en todo el mundo

Sitio web
https://business.yougov.com/
Sector
Plataformas de inteligencia empresarial
Tamaño de la empresa
De 1.001 a 5.000 empleados
Sede
London
Tipo
Empresa pública
Fundación
2000
Especialidades
Omnibus Surveys, Consulting Services, Brand Tracking, Advertising Effectiveness, Qualitative Research Services, Stakeholder Consultation, Market Research, Quantitative Research Services, Self-Serve Surveys, Surveys, Survey building, Panel, Audience Research y Consumer Profiles

Productos

Ubicaciones

Empleados en YouGov

Actualizaciones

  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

    🇺🇸🏅 37% of Americans are interested in the upcoming 2024 Summer Olympics. Who are they, and how are they planning to follow the Games? 🏆 In YouGov’s latest report, we compare America’s interest in the Games against 11 key international markets, exploring demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated Olympic sports.    And, no, Pickleball is not an Olympic sport! Grab your copy 👉 https://lnkd.in/embRJJRg   Among the findings:  *The Olympics has widespread appeal, with relatively consistent interest levels across all age groups – especially in the US  *18–24-year-olds are more influenced by their family/friends to watch the Summer Olympics, whereas older fans feel a stronger sense of national pride and desire to witness athletic feats  *Live TV viewing and shorter form recap content will be the most popular ways to engage with the Games  *Swimming, gymnastics, diving, basketball and beach volleyball are Americans' five most anticipated Summer Olympics sports. How do these stats vary between men and women, and among Americans of different age groups? 👉 Download the full report here:  https://lnkd.in/embRJJRg  

    • Podium perspectives: Global Summer Olympics report 2024

Download now
  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

    📲 Gen Z are 8x more likely than Baby Boomers to trust products from celebrities and influencers. How else do different generations respond to what they see on social media? How much money do Instagram users make? Why do people use TikTok? 👉 Explore all this and more in YouGov’s new social media report https://okt.to/6GUO4a (And sorry, LinkedIn, you aren’t in this one, but get in touch and we’d be happy to do a deep dive on LinkedIn-ers too!).

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  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

    After a very late night following the UK general election results, it’s clear that YouGov’s final projection of our MRP model properly told the story of the 2024 election. We called 92% of the seats correctly, and our model correctly projected: -  Labour’s landslide victory -  The extent of the Conservative vote collapse -  The nearly perfect projection of Liberal Democrat seats -  The Green party and Reform UK as growing electoral forces This was not a straightforward election. The electorate has shifted significantly over the last decade in a number of ways and various voter groups that were previously closely aligned to particular parties have become unmoored. A related point is that the 2019 Tory election-winning coalition – a unique blend of north and south cultural and economic conservatives and liberals – has fragmented beyond recognition in the past five years, with each of Labour, Reform UK, the Liberal Democrats, and the Greens benefiting. All of this made political modelling for the 2024 election especially difficult. However, a number of factors helped us. One of the most significant was a market-leading and completely new innovation; our “unwinding” algorithm which helped us deal with the unique, high-change situation which the data was pointing toward and for which we had no precedent or prior data to help guide us. Another was the quality of our data. Machine learning models such as MRP work best when high quality data is fed into the model. Because YouGov owns our own panel, we have a unique relationship with the people taking our surveys and have a deep understanding of who our panellists are. This helps us build and execute market-leading models at scale which can also be used for our clients to answer their own business challenges. There are things in the results that we will need to build into our future work. As a data and analytics business, we constantly look for ways to improve our methods and we will be doing a thorough review of any areas where we can take learnings from for next time to make our MRP even more accurate and how we can apply our success into other areas of YouGov’s work. Read more about YouGov’s projections compared to the election results and learn more about what made our MRP model work so well: https://lnkd.in/eDrgK5tv

    How YouGov's seat and vote projections fared at the 2024 UK general election | YouGov

    How YouGov's seat and vote projections fared at the 2024 UK general election | YouGov

    yougov.co.uk

  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

    🔍 📰 The Reuters Institute for the Study of Journalism's Digital News Report, which is based on a YouGov survey covering 47 markets, highlights the growing influence of video platforms and messaging apps for news consumption. Our latest article breaks down which platforms are most popular for news consumption across a variety of markets and demographics. 👇Read the article below to see how these trends vary from country to country: https://lnkd.in/ePtvaShh

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  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

    What do undecided voters want? Over the 2024 general election campaign, YouGov’s Qualitative team have been getting to the heart of what the public really think about the UK’s major political parties and the issues driving their decisions as they head to the ballot box on 4 July. One example of this work is the Sky News YouGov Voters Panel – an online community that represents over 40 different seats across the UK and reflects a wide range of demographics and political opinions. While some panellists expressed concern about the Conservatives attempting to “consolidate the grey vote,” others also posed questions about how Labour would fund its headline pledges. To learn more about what undecided voters think about the party manifestos, visit: https://lnkd.in/efgUPHVy 📺 Please join us in hearing what our Voters Panel have to say – tune in next week on Sky to hear the views of undecided voters and see the power of YouGov Qualitative research in action. 

    General Election 2024: What undecided voters think – in their own words | YouGov

    General Election 2024: What undecided voters think – in their own words | YouGov

    yougov.co.uk

  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

    HSBC is Singapore’s Biggest Brand Mover last month! Congratulations for securing the top spot in May. We would also like to extend our congratulations to Samsung Electronics Singapore, Visa, Spotify and PayPal for making it into our Top 5. Our monthly rankings cast a light on who’s performing best with our flagship product, BrandIndex. Want to know where your brand stands? Read more in our article and download the full report: https://lnkd.in/gU89ENP7

  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

    📲 While plenty of social media upstarts have come and gone, the main players remain relatively consistent. Does each social platform’s membership remain the same as well? 📊 YouGov's latest report dives into the data, revealing the latest audience makeup for the top social networks, with deep dives into generational and gender differences. Grab your copy here: https://okt.to/3A2Up8

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  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

     🎉 YouGov’s second annual Workforce Diversity Report is here!  🎉 Investing in Diversity & Inclusion is core to our purpose to give the world a voice. We cannot achieve this externally if it is not reflected internally. 📣 To help us better understand our workforce and implement tailored initiatives that meet employee needs, we run our "Count Me In” campaign bi-annually. The “Count Me In” campaign invites YouGovers to voluntarily disclose and update their demographic data. 👉 Download the 2024 Workforce Diversity Report to learn about our strategy and initiatives to champion a diverse workforce and an inclusive workplace. https://lnkd.in/epTz9dkb Disclaimer: Our data collection approach varies by market location, complying with local employment and data privacy laws or conventions.

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  • Ver la página de empresa de YouGov, gráfico

    414.458 seguidores

    The Reuters Institute for the Study of Journalism has released the 2024 Digital News Report, which is based on a YouGov survey covering 47 markets that together account for more than half the world’s population. The report provides an in-depth analysis of how the digital news landscape is evolving. Our latest article pulls out three key insights from the report, including that people are actively avoiding the news in many places around the world. 👉 Read the article and download the full report here! https://lnkd.in/enPXEX2U 

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