In today’s hyper-competitive digital world, getting customers' attention is hard – keeping it through to conversion is even harder. Beth Ann Kaminkow, Global Chief Commerce Officer and CEO NY at VML, shares why a seamless experience is critical in the age of "compressed commerce." Find out more 👉 https://ow.ly/QkPh50TY2Oo
Sobre nosotros
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
- Sitio web
-
http://www.wpp.com
Enlace externo para WPP
- Sector
- Servicios de publicidad
- Tamaño de la empresa
- Más de 10.001 empleados
- Sede
- London, London
- Tipo
- Empresa pública
Ubicaciones
Empleados en WPP
-
Amelia Torode
WPP Open X: Chief Strategy Lead, Europe for The Coca-Cola Company // Chair, Tulse Hill Junior FC
-
Peter Fasano
Possibilitarian | Vice President of Strategic Partnerships @ WPP | MarTech Partnerships
-
Diogo Vidinhas
20 years of experience in Audit, Risk Management, Internal Controls, IT Security, and Change Assurance in large and complex multinationals
-
Renato de Paula
Executive Director, Global Category Lead at OpenX, a WPP Company
Actualizaciones
-
WPP is delighted to open its latest campus in Chennai, which will be home to over 650 of our people by mid-2025. “India continues to be one of our fastest-growing markets thanks to its technological innovation, creative output and specialist skillsets. WPP is committed to investing in India through our new campuses, creating spaces that foster collaboration, inspire creativity and enable career development. In doing so, we are opening up new opportunities for our people in India and supporting our clients’ growth ambitions – both domestically, in the world’s most populous nation, and abroad” – Mark Read, CEO WPP Read more about how the WPP Chennai campus is designed to become a catalyst for WPP’s growth 👉 https://ow.ly/X2CF50U2Ua1
WPP scales up investment in India with new Chennai campus
-
As the holiday season intensifies, influencer marketing is becoming essential for standing out in a crowded marketplace. Here's why: • 🎯 Record retail spend: Last year, shoppers spent £105bn in November alone, driving fierce competition for attention. • 📱 Social media influence: 60% of Gen Z and 56% of Millennials turn to social platforms for gift ideas, with social ads generating 5x more traffic than traditional methods. • 💡 Effective strategy: 85% of 18-34-year-olds prefer influencer content over traditional advertising. Micro-influencers drive higher engagement with targeted audiences. For more insights, check out The Goat Agency's guide to top festive influencer campaigns and learn how to make a lasting impression on Christmas shoppers ✨ 👉 https://ow.ly/UyXj50U1fGz
10 Christmas Influencer Campaigns You Can Learn From
https://goatagency.com
-
WPP was delighted to welcome our senior clients to our second-ever Stream Dinner in Singapore, an exclusive new series designed to foster sharing and creativity among the region’s top business leaders. WPP’s Global Chief People Officer Lindsay Pattison, our Chief Talent & Inclusion Officer LJ Louis, along with GroupM and VML’s Chief People Officers Marie-Claire Barker and Maree Prendergast, joined the discussion on the importance of executive advocacy and the role of building and measuring strong employee brands. #WPPStream
-
-
The beauty world is all about sensory magic – fragrances, textures, visuals – all crafted to captivate. But what if we're missing out on the most powerful sense of all: sound? amp sound branding’s Michele Arnese explores how brands can unlock this potential by working with global artists and creatives to turn brand stories into unforgettable sounds. Dive deeper into amplify - The Sound of Beauty to discover how sound is reshaping the future of beauty. 👉 https://bit.ly/3YRBCFl
-
-
Congratulations to WPP’s bespoke team THOMPSON, part of the VML network, as they continue their 77 year long relationship with the United States Marine Corps. 👏 Ad Age reports the THOMPSON team will support Marine Recruiters with modern tools to inspire the next generation: https://ow.ly/7keg50U0Bvb Read more on WPP 👉 https://ow.ly/mjyg50U0Bva
WPP retains Marine Corps’ $1.9 billion account
adage.com
-
WPP ha compartido esto
Inside NASA’s branding for its biggest missions in years... From bold gradients to angular type, the branding for NASA’s Artemis missions to the moon is unlike anything created before. "When the brand you’re working with is NASA, the rules are a little bit different because of the magnitude of what they’re capable of." -Lily Thaler, Senior Strategist Read more on Fast Company here: https://lnkd.in/enbDpU4A #Branding #BrandIdentity #BrandStrategy #WPP
-
-
"WPP has demonstrated their ability to deliver innovative experiences and drive conversion optimisations for some of the largest brands in the world” - Terry Wise, Global Alliances and Channels Lead, Stripe At WPP, we’re proud to be Stripe’s first global partner to achieve the Stripe Services Specialisation, recognising our expertise in delivering frictionless, high-conversion experiences for top brands. Discover why friction-free experiences and smooth commerce are more essential than ever, and why checkout is now the key battleground for brands 👉 https://ow.ly/fK8y50TY33g
-
-
📣 WPP wins Company of the Year at the LIA - London International Awards for the second year in a row! Huge congratulations to Ogilvy for being named Global Network of the Year for the fourth consecutive year!👏 A special shout-out to AKQA, DAVID Madrid, Grey and Ogilvy for their richly deserved Grands, and congratulations to all other WPP agencies – and our amazing clients and partners – for their wins! ✨
-
-
How can AI enhance your brand's marketing strategy while maintaining customer trust? Explore the answers and key takeaways from our recent roundtable discussion with leaders and opinion-formers from L'Oréal, Mars, Burson, Reuters and PRWeek: https://ow.ly/MbgW50TX11r #AI #Marketing #CustomerTrust
The brand AI opportunity: building trust in the age of intelligent marketing | WPP
wpp.com