Sagaci Research

🚀 Ready to launch in Africa? Or not quite yet? Before hitting the shelves, ensure your product is ready for the African market. Product testing in Africa is key to aligning with local preferences and boosting success. 🌍 🔍 Explore the strategies and insights in our latest blog: "Product Testing in Africa: To Launch or Not to Launch?" From concept validation to packaging evaluation, discover how market research can drive product success. Read it here 👉 https://lnkd.in/ej3SuWsN #ProductTestingAfrica #ConsumerInsights #MarketResearchAfrica #ProductInnovation

🚀 Unlock Modern Trade Insights in Africa! 🚀 Struggling with fragmented data from African retailers? Sagaci Research is here to help! Our new AI-powered #Retail #Sales #Analytics #platform streamlines data integration and analysis, making it easy for FMCG brands to track category trends, brand performance, and promotional impact. Key features include: ✅ Seamless data integration  ✅ Fast, user-friendly dashboards  ✅ Customizable product classification and #KPIs Stay ahead in Africa’s competitive FMCG market with reliable insights. Read our latest article 👉 https://lnkd.in/eFhFJ-v4 Contact us today to learn more! #FMCG #RetailAnalytics #ModernTrade #RetailAnalytics #DataAnalysis #BrandPerformance #CategoryInsights #DataIntegration #TradeMarketing

🌍 What are the most popular Consumer Goods in Tanzania this year? Our latest article dives into the consumer preferences shaping the Tanzanian market. From local brands to international favourites, here are the key insights from Tanzanians’ typical shopping baskets based on data from the SagaPoll online panel 🛒. Some of the Key Highlights: ✔️ Local brands dominate the shopping basket, outnumbering international brands: Azam (juice, energy drinks), Whitedent (tooth brush), Jambo (juice, water) and Neel (salt) stand out among everyday essentials! ✔️ Beverages, both non-alcoholic (Uhai, Afya, Kilimanjaro, Jambo, Azam…) and alcoholic (Safari and Serengeti beers), are staple items in consumers' daily shopping ✔️ Blue Band maragarine is a key brand for consumers across the region. In addition to Kenya, Uganda, and Zambia, it is also frequently found in Tanzanian shopping baskets... 👉 Find the full list in the article here: https://lnkd.in/eyAFqvxV 🔍 Want to explore market research opportunities in #Tanzania? Get in touch to learn how we can support your business goals! #fmcg #fmcgproducts #ConsumerGoods #ShoppingInTanzania #TanzanianBrands #shopperpanel #onlinepanel Bakhresa Group Bakhresa Group Tanzania Breweries Limited (TBL PLC) AB InBev Africa Bonite Bottler Ltd SBC Tanzania Ltd. (Pepsi) Jambo Food Products Limited Dew Drop Drinks Ltd Neelkanth Group Africa ChemiCotex Industries Limited Softcare Kenya Company Ltd. Coca-Cola Kwanza Ltd Serengeti Breweries Limited East African Breweries PLC (EABL) Marico Limited OMAN FOODSTUFF FACTORY LLC Flora Food Group TANGA PHARMACEUTICAL & PLASTICS LTD

📢 Rencontrez-nous au Printemps des Études ! 📢 Les 26 et 27 septembre, Sagaci Research sera présent à Paris pour Le Printemps des études. Julien Garcier, notre Directeur Général, et César Garnica, notre Directeur Commercial, seront ravis d'échanger avec vous sur les tendances du marché africain 🌍, nos diverses solutions de recherche et notamment notre panel en ligne pan-Africain SagaPoll nouvellement certifié ISO ! Nous avons hâte d'avoir des conversations enrichissantes avec vous ! ✨ Prenez rendez-vous dès maintenant pour discuter de vos projets. 🚀 #PrintempsDesEtudes #SagaciResearch #MarketResearch #Panel #Innovation

💡 Data of the Week Breaking news! 📰 Social media is the top news source in #Africa, with 38% of people getting their updates from their favourite platforms 📱. National #TV? It’s hanging in there at 17% 📺. Looks like scrolling is the new channel surfing! Based on insights from over 74,000 members of our SagaPoll online panel from 27 African countries, this shift in media consumption has brands and broadcasters rethinking their strategies. 📉📈 Stay tuned for more consumer trends! Source: SagaPoll pan-African online panel | 25  July 2024 #ConsumerTrends #SocialMedia #AfricanConsumers #OnlinePanel

We’re proud to share the results of our recent CSR initiative, where over 23,000 SagaPoll members across #Africa cast their votes. Their choice? To support #REEP, a Kenyan NGO working to uplift marginalized communities in rural Western Kenya 🌱. At Sagaci Research, we are deeply committed to making a tangible impact 🤝 across Africa, ensuring our work extends beyond #data into meaningful community engagement ❤️. Thank you to everyone who made this possible 🎉. Together, we’re driving positive change! #CSR #CorporateResponsibility #CommunityEngagement #CommunityImpact #BusinessForGood Evans Orudo Monique Sperandio

🌟 Classement des marques de sodas en Algérie en 2024 : la force des marques locales ! Quelle est la marque de soda préférée des Algériens cette année ? 🥤 Notre analyse issue de #SagaBrand révèle que les marques locales dominent le marché ! #Hamoud (37%) est le leader incontesté, surpassant les géants internationaux comme Coca-Cola (30%), Schweppes (25%) et Fanta. Les marques locales telles que Zaim (24%), Selecto, Farha, et Bona se distinguent également. En plus du classement des marques, notre article offre une analyse démographique approfondie, explorant les préférences par âge, genre et niveau socio-économique. 💡 Découvrez ces insights détaillés et comment les marques locales captivent les consommateurs algériens en consultant l'article complet ici 👉 https://lnkd.in/evkXGSzE Téléchargez le rapport via le lien en commentaires 👇 #Soda #Algérie #BoissonsGazeuses #SuiviDesMarques #AnalyseConsommateurs Hamoud Boualem حمود بوعلام SETIFIS BOTTLING COMPANY SBC #groupeSIM EQUATORIAL COCA-COLA BOTTLING COMPANY - ALGERIA Atlas Bottling Company

🎉 We’re excited to share that our online panel, SagaPoll, is now officially ISO certified! For the past 12 years, we’ve been committed to delivering best-in-class data and insights across Africa. 🌍 While quality has always been in our DNA, this certification is a formal recognition that our services meet the highest international standards. ✅ This achievement should give you even greater confidence in partnering with us for reliable, world-class research. 🤝🏿 Get in touch and discover how we can support your business! #ISOCertified #DataQuality #MarketResearch #ConsumerInsights #AfricaInsights #CertifiedResearch

🌍 Top Brands in Africa for 2024: Who leads Consumer Trust? Which brands do African consumers recommend the most in 2024? 🚀 We’ve analysed insights from our #SagaBrand tracker, covering thousands of consumer opinions across 27 African countries, to reveal the brands that have earned the highest recommendation rates this year! From Bama's dominance in mayonnaise, Parmalat Group's in yoghurts, to Wave Mobile Money's success in financial services, Parmalat's discover the most trusted brands driving consumer loyalty across Africa. 💡 Check out the full list here 👉 https://lnkd.in/e3VYBNwe and download the report from the link in the comments 👇 GBfoods Bigtree Beverages Prudential plc Sumol Compal Worldwide Tiger Brands Vodafone Safaricom PLC Omitosh World FZCO Kellogg Company Yoplait SODIAAL Naivas Limited Nestlé The Shoprite Group of Companies KFC #AfricanBrands #BrandLoyalty #ConsumerTrust #AfricaMarket #MarketResearch #TopBrands

📄 Un article très intéressant de LSA Commerce & Consommation met en avant les réflexions de notre Directeur, Julien Garcier, sur le développement du retail et de la distribution moderne en Afrique. Ses propos ont été présentés lors de son allocution à la conférence AFRETAIL, dédiée à l'Afrique, il y a quelques semaines. À lire ici 👉🏾 https://lnkd.in/emZACPTA