Roiback ha compartido esto
The call for direct bookings has never been louder. There is much more awareness of the importance of booking direct on brand.com as the most valuable channel where stronger relationships with customers are enhanced and greater control over revenue management is offered to managers. Loyalty programs, member rates on metasearches, protecting the own booking engine rates and offering unique value additions if the visitor books direct - are some of the tools and strategies applied by our partner The Sakala Resort Bali that are making their direct channel positioning within their top 3 performance channels. That's inspiring to us and we’re happy to contribute to the success of our patners’ business through Roiback tech-solutions and optimization. Javier Salgado Paschalis Kalogeras Chan Vincent Jesslyn E. Trisna Widia #thinkdirect #bookdirect #distributionchannelstrategy #revenueoptimization