Roiback

The call for direct bookings has never been louder. There is much more awareness of the importance of booking direct on brand.com as the most valuable channel where stronger relationships with customers are enhanced and greater control over revenue management is offered to managers. Loyalty programs, member rates on metasearches, protecting the own booking engine rates and offering unique value additions if the visitor books direct - are some of the tools and strategies applied by our partner The Sakala Resort Bali that are making their direct channel positioning within their top 3 performance channels. That's inspiring to us and we’re happy to contribute to the success of our patners’ business through Roiback tech-solutions and optimization. Javier Salgado Paschalis Kalogeras Chan Vincent Jesslyn E. Trisna Widia #thinkdirect #bookdirect #distributionchannelstrategy #revenueoptimization

¡El Canal Directo genera un 50% de las reservas según un estudio reciente de HOTREC - Hotels, Restaurants & Cafés in Europe (sumando el motor, call center y otros medios directos)! Para ello, es clave: 🛏️ Venta exclusiva de algunos tipos de habitación / tarifas / regímenes 💰 Potenciar la inversión de Marketing con foco en la conversión ❤️ Activar acciones de fidelización 🏨 Dejar para el canal directo las últimas unidades de tus habitaciones ¡Todo cuenta para potenciar la rentabilidad de tu hotel! 🚀 Más info del estudio en el enlace a nuestro blog en el primer comentario.

Find some stats from the Tripadvisor's Monthly Traveler Insights last report (May data): Last-minute travel was highly prominent for searches (71%). The Top 10 Source Markets are the United States, United Kingdom, Italy, India, Germany, Spain, France, Japan, Brazil, and Canada. -- Travel intent (by source Markets) · EMEA Travelers average is 41% goes domestic, and 59% international destinations. Although Spain, Italy, and Portugal have more domestic searches vs international. · LATAM's is 73% travel local, and 27% international, with Mexico, Brazil, and Peru above in domestic destinations search share. · APAC is 60% local searches, and 40% international, with Thailand, India, Japan and Indonesia above the line for domestic travelling. We hope it helps for your #directchannel and #Marketing campaigns.

La eliminación de las cláusulas de paridad traen consigo muchas oportunidades y algunos retos para el #canaldirecto de los hoteles. · Mayor control sobre tus precios y promociones exclusivas en tus canales más rentables · Más rentabilidad y fidelización de tus clientes. Si, porque son tus clientes. · Mejor experiencia del cliente. Tu canal directo puede ofrecerte más datos de tus clientes para personalizar su experiencia. · Mayor complejidad en la gestión de tarifas al variar por canales. · Se dificulta la monitorización de tu competencia. Puedes aprovechar la oportunidad reforzando tu inversión en Marketing Digital y así aumentar el tráfico a tu web con la que, si está bien optimizada, conseguirás retornos muy favorables. Los programas de fidelización ganan todavía más importancia. Tienes más info en el enlace a nuestro blog en el primer comentario.

Hello, Turkish hoteliers! 👋 Are you ready to boost your hotel's direct channel? 🚀 

Muchas gracias Google España por invitarnos a gala de los Google Marketing Partner Awards. Felicidades a todo el equipo de t2ó por los dos galardones recibidos, en especial por el caso de Palladium Hotel Group con el que consiguieron el oro!

Great Day1 in the Markethub Istanbul by HBX Group with special guests and best in class speakers Here are some key highlights: New travel and traveller needs: - the new generation of travel, Gen Z contribute to more than 40% of revenue in the travel and tourism sector. - those already making their own decisions are not yet brand loyal, and there is an opportunity to capture their business.  - with increased flexibility, 70% don't book accommodation until within a month of departure and they care very much about sustainability when doing so.     New risks:  - alongside innovators and creative minds, come bad actors, cyber attackers are among the worst of them. Attacks are increasing x3 in the industry. We need to work all together to prevent - it’s not only the digital realm that’s at risk. We must also look towards the threats facing our planet. Ecologically, economically and socially. Hbx evolution : Hbx evolution as an ecosystem player means that we can seamlessly fulfil the evolving needs of our clients and suppliers through:    * High value connections  * Best in class technology and granular data  * A global network of interconnected products and services  Product and Innovation - more to come in travel insurance, fintech products, loyalty program…while leveraging data to reveal opportunities. Trends: - open communication is highly requested by travelers - Solo travelers are growing - Information/ advisors about local experiences - updated all time according to the local conditions - Being bookable online - Sustainability in meaningful terms - Customer segmentation. We need to invest in searching customers per segment and be able to facilitate the booking process adapted to the needs - Luxury segment growing - APAC coming back - Data and AI , key to predict trends and to make the ux seemless and personalised taking into account each consumer context - neuro-marketing and measuring emotional responses of travellers is emerging as a way to optimise environments based on guest emotions and reactions

En Roiback estamos felices de anunciarte que a partir del 1 de noviembre de 2024 nos comprometemos a mantener tus campañas bajo modelo de puja por comisión de Google Hotel Ads. Como ya comunicó Google en el primer trimestre de 2024, a partir del 31 de Octubre de este año, las estrategias de puja por estancia y por conversión dejarán de estar disponibles para hoteles debido a la próxima desaparición de las cookies de terceros y los problemas de medición y control de comisiones que este cambio conlleva. Mantendremos el modelo de puja por comisión de Google Hotel Ads para nuestros clientes con el objetivo de seguir ofreciendo este tipo de soluciones que reducen el riesgo de la inversión publicitaria, con altos índices de conversión y rentabilidad.

Today is the kickoff of HBX Group Markethub Europe in Istanbul, and of course, Roiback will be there! The comprehensive conference agenda covers a wide array of subjects under the theme "New Frontiers", such as current traveller trends and industry insights for 2024, how data is redefining travel, and how to leverage innovation and sustainability to shape the future of the travel sector. #MHub2024 #DirectChannel

¡Muchas gracias Ruth Rodríguez! Hoy cerramos el roadshow en Tenerife junto a Wavyssa y RateGain! 😎 https://lnkd.in/dTzywNRp