We enjoyed working with EA SPORTS for the video game launch of EA Sports FC 25. Group 1 secured and delivered talent for the global launch event in Madrid. The task was clear: complement the footballers with interesting profiles from other industries. Content from the talent we brought in reached new audiences and received high engagement. The event's energy was electric!
Group 1 Agency
Servicios de marketing
Sports marketing agency specialized in international expansion strategy & execution for athletes, properties, & brands.
Sobre nosotros
Group 1 is an independent sports marketing agency that specializes in international expansion strategy and execution. We are a one-stop shop solution for properties, athletes, and brands that are looking to grow their business globally. The agency was co-founded in February 2024 by Sergio Friede and Pierre Jouannin following 25 combined years in the industry at properties like the National Basketball Association, La Liga, Manchester City, and Real Madrid. Group 1 core expertise areas are strategy development, brand building, event execution, travel solutions, player marketing, and commercialization of international rights. We are your best partner outside of your local market.
- Sitio web
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https://www.group1agency.com/
Enlace externo para Group 1 Agency
- Sector
- Servicios de marketing
- Tamaño de la empresa
- De 2 a 10 empleados
- Sede
- Madrid
- Tipo
- De financiación privada
- Fundación
- 2024
- Especialidades
- Player Marketing, Sports Marketing, International Expansion y International Sports
Ubicaciones
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Principal
Madrid, ES
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New York, US
Empleados en Group 1 Agency
Actualizaciones
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We are thrilled to announce that Group 1 is partnering with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) to bring to life a historic cross-sport activation. Football legends Ronaldinho, Thierry Henry, and Gerard Pique will face Iker Casillas, Luis Figo, and Roberto Carlos in a one-of-a-kind hybrid basketball and football challenge. The Clash of the Legends will take place on Oct. 5 during Fan Appreciation Day, and all of the legends will attend the National Basketball Association (NBA) Abu Dhabi Game between the Boston Celtics and the Denver Nuggets the night before. Group 1 has secured and contracted all the talent for the event and will manage the onsite logistics next week. You won’t want to miss this one!
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Group 1 Agency ha compartido esto
Helping Grow your Sports Product | International Strategy Coordinator @ Group 1 | Master in Football Management, Methodology and Analysis @La Liga | IE Business | UEFA C
I’ll be representing Group 1 Agency next week at the World Football Summit in Sevilla! Looking forward to connecting with some of the industry's best professionals. If you're an athlete, brand, sports property, tourism board, or investment fund looking to grow your projects internationally, let’s chat! Feel free to send me a DM here or schedule a coffee with me via the WFS App. See you all next week!
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Exciting times at Fanatics Fest NYC this weekend! This inaugural event brought together leagues, athletes, and brands to celebrate passionate sports fans. It emphasized elevating the card collecting hobby, building community, and engaging fans. The card collecting hobby started in the US, but it is growing in popularity around the world. We look forward to seeing it expand internationally!
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Group 1 Agency ha compartido esto
The Olympics are always special, but attending the Olympics in your home country is something different! I had a blast representing Group 1 Agency on-site, coordinating access and experiences for some of our clients as well as connecting with new and old friends. Kudos to Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 for the spectacular organization and execution of a memorable Olympic Games. I look forward to LA 2028!
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Many European soccer clubs are prioritizing expansion into the US, and the past few weeks have seen many friendly matches across the market. Group 1 supported two of those clubs with cross-sport marketing activities. Both engagements showcased an athlete’s personal interest in the club they were connecting with, which leads to more authentic and engaging content. The first was a tour and content capture session of the Brooklyn Nets for Eintracht Frankfurt footballer Aurèle Amenda. The second was a marketing and media opportunity for NBA player (and major Man City fan) Alex Caruso at the Manchester City Football Club friendly match in Columbus, Ohio.
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NBA Summer League is more than a series of exhibition games. It serves as a networking hub amongst players, coaches, agents, team reps, and industry executives. The basketball industry converges to foster relationships that shape careers and influence future opportunities. Group 1 was onsite in Las Vegas this week and enjoyed connecting with many friends from across the industry.
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The UEFA EURO 2024 brings the world of football together! Group 1 was in Munich for the semi final between Spain and France. We set up a VIP experience for one of our clients taking care of access and logistics during the day. Now, looking forward to the Final in Berlin on Sunday!
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Group 1 Agency ha compartido esto
Last week, I had the privilege to speak at the Escuela Universitaria Real Madrid Universidad Europea Graduation Ceremony which took place on the pitch of the recently renovated Santiago Bernabéu Stadium. Eight years after graduating myself from this school, this spectacular event brought back a lot of memories. From studying the master's, to my experience at Real Madrid C.F., to my 7 years tenure at the National Basketball Association (NBA), to now driving my own international sports marketing agency Group 1 Agency. Special thanks to Marisa Sáenz Bravo and her team for the invite. And shout out to Maria Lafrenz Cuervo who I had the chance to share the stage with on this memorable evening.
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Footballer Vero Boquete is the first woman in Spain to be a pundit for a men’s football tournament. Group 1 brokered a deal for Vero with Ted Baker, a global lifestyle brand that offers clothing and accessories renowned for unswerving attention to detail. The brand provided many styles to keep her looking sharp during UEFA EURO 2024. Group 1 has strong connections with brands globally. We can come to athletes with opportunities, or athletes can come to us with a specific category or market in mind. We secure commercial and brand building opportunities around the world.