WHAT. A. NIGHT. 🤟🏼 The opening gala of the SITGES - Festival de Cinema Fantàstic de Catalunya resulted in an unforgettable evening for our #CUPRATribe and the finalists of #TheDreamMakers contest. Especially for the winners: El Señuelo by Martha G. Ayerbe, and Homing by Hansel Rodrigues and Lizzie Atherton. 🏆 Our initiative to impulse the next generation of filmmakers, in collaboration with J.A. Bayona and ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya, was a success. The awarded creative talents will now have their projects produced by CUPRA and brought to the big screen. ✌🏼 This is just another example of why we’re always determined to challenge the status quo and keep pushing the boundaries of the automotive industry. Relive some of the best moments from last night. ⬇️
CUPRA
Sector automovilístico
CUPRA. Born in the garage, evolved for the track, reinvented for the streets.
Sobre nosotros
CUPRA. Born in the garage, evolved for the track, reinvented for the streets.
- Sitio web
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https://www.cupraofficial.com/
Enlace externo para CUPRA
- Sector
- Sector automovilístico
- Tamaño de la empresa
- De 51 a 200 empleados
- Sede
- Barcelona
- Tipo
- De financiación privada
Ubicaciones
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Principal
Barcelona, 08630, ES
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Empleados en CUPRA
Actualizaciones
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🎬 Sound rolling! Camera rolling! Action! We challenged the finalists of #TheDreamMakers contest to deliver an elevator pitch, where they had to briefly explain the theme of their short films in the time it took to reach the top floor. They all gave us further insight into the stories that captivated J.A. Bayona, the ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya, and the rest of the jury members. ⏰ Stay tuned for the big reveal of the contest winner on the 3rd of October during the SITGES - Festival de Cinema Fantàstic de Catalunya. Curious to find out which pitch ascended to new heights? 👇🏼 Check out the video below and let us know who your winner is!
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🎥 What will it take for the finalists of #TheDreamMakers contest to stand out and succeed? Here is some valuable guidance from Wayne Griffiths, J. A. Bayona and Daniel Brühl, members of the jury alongside ESCAC - Escola Superior de Cinema i Audiovisuals de Catalunya, who reveal what they want to see in the short films to be captivated and convinced. We hope the participants are paying close attention to these words, as they could be key to creating a winning short film. 💫
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CUPRA continues to defy convention – this time at the 37th America's Cup! ⛵️ By designing a navigable version of the new #CUPRATerramar, we again push the boundaries to bring its name to life – gathering together both worlds, land and sea. 🌊 Leading the AC75s: The CUPRA Terramar America’s Cup will lead the AC75s towards the racecourse during the Louis Vuitton Cup finals. 🎥 Floating TV studio: It will become a TV studio for streamers and content creators. 🚘 Groundbreaking design: with a specially adapted dashboard, #CUPRA engineers integrated navigation controls to drive it from the driver seat. With this move, we aim to keep breaking the mold and inspire the world from #Barcelona!
Global Partner of the 37th America's Cup
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The new era is on! 🔥 The #CUPRATerramar, our latest hero, has just kicked off production at the AUDI AG factory in Györ, the largest engine plant in the world. A new chapter in #CUPRA's history and yet another instance of our close collaboration with Audi. 💪🏻 📢 Wayne Griffiths, CEO of CUPRA: "With today’s milestone, CUPRA takes an important step forward in the brand’s journey. With the CUPRA Terramar, we will not only grow our product portfolio but at the same time help our brand grow-up by bringing the CUPRA mindset to new customers and new growing segments, without losing our rebellious and challenger spirit." We are deploying our biggest product offensive to date, two years after its announcement at the Terramar Circuit, with the CUPRA Terramar transitioning from ambition to reality, ready to hit the road. 🚀 Born in Barcelona, made in Györ. 🤟🏻 #ThereIsNoSecond
Global Partner of the 37th America's Cup
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Where does the CUPRA #Design team get inspiration from when designing a car like the #CUPRATerramar. 🔝 Jorge Diez, CUPRA Design Director, opens the doors to his office and outlines the sketch of the new hero as he gives us the keys to its design. 🤟🏻 📢 "For some people, design follows functions, but for us, it follows emotions. The result is this highly emotional sporty electrified SUV, with a striking design inspired by #Barcelona".
Global Partner of the 37th America's Cup
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The America's Cup has shown us that #TherelsNoSecond. That's why we trusted our ambassador J.A. Bayona to direct 🎬 the piece for the launch of the #CUPRATerramar, which was unveiled at the America's Cup Experience. An extraordinary collaboration with one of our ambassadors that has taken our film to the next level, inspiring the world from Barcelona as we always do 🙌. Enjoy the film. ⬇️
Global Partner of the 37th America's Cup
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There is no second. A motto that makes more sense than ever now that our new sporty SUV, the #CUPRATerramar, has arrived. 🔝 With the unveiling of our new hero of the new era, we've delivered on a promise we made two years ago at the Terramar race circuit, and now our story has come full circle. 💫 There’s no better place to host such an outstanding event than the America's Cup Experience in our hometown Barcelona, the first and only official exhibition center of the competition, located in the historic IMAX building, on the shores of the Mediterranean sea and at the heart of the 37th edition of the America's Cup. 🌊 Discover a journey where ambition becomes reality. 🤟🏻 Watch the full presentation here ➡️ https://bit.ly/3MfW1gj #CUPRATERRAMARWP #CUPRAXAC37
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"Terra" y "mar", land and sea, have come together. ⛰️🌊 Our story comes full circle with the launch of our new hero of the new era, the #CUPRATerramar, the brand's new sporty SUV. A journey where ambition has become reality, redefining what SUVs can deliver in terms of #emotion, #performance and #design: 🚀 Paying homage to the Terramar circuit in Sitges, where CUPRA was first presented to the world 🔥 A bold and confident look ⚡️ A new generation of plug-in hybrid technology available: 272PS (200kW) and more than 100 km of all-electric range 📢 Wayne Griffiths, CEO of CUPRA: "With the CUPRA Terramar, we will not only grow our portfolio of products but at the same time help our brand to “grow-up” by bringing CUPRA upmarket, to new customers and new growing segments, without, however, losing our rebellious and challenger spirit." 🤜🏼🤛🏼 Joining forces with the America’s Cup under the motto ‘There is no second’, we have also launched the "CUPRA Terramar America’s Cup" limited edition. Let's go out to win! 🥇 #CUPRATERRAMARWP #CUPRAXAc37
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🤟 The time is almost here! Our hero for a new era is about to be unveiled! Don't miss the official World Premiere of the #CUPRATerramar at an unforgettable event by Barcelona's seaside. 📢 Join the YouTube live stream tomorrow, Tuesday the 3rd, at 12:15 PM CEST ➡️ https://bit.ly/3MfW1gj
World Premiere of CUPRA Terramar
https://www.youtube.com/