Astondoa

Si conclude oggi la quinta edizione del #SaloneNauticoVenezia: cinque giorni all’insegna dell’eccellenza della nautica, dell’innovazione e della sostenibilità. ⛵️ Buon vento e arrivederci alla prossima edizione, dal 29 maggio al 2 giugno 2025! 💙 https://lnkd.in/eymUrxaw Camera di Commercio Venezia Rovigo American Express Consorzio di Tutela della DOC Prosecco Intesa Sanpaolo Eni Generali Italia JLR Murphy&Nye® Brosway Italia Aqua Boat Show Television srl Rai - Radiotelevisione Italiana Marina Militare Ministero degli Affari Esteri e della Cooperazione Internazionale ITA - Italian Trade Agency Venice Sustainability Foundation Fondazione Musei Civici di Venezia muoversivenezia Gruppo Veritas

🌊 The Yachting Advertisement of the Week: Episode 2 🎥 To help push a new wave of creativity in our industry, I want to continue with this series of posts where we'll compile the best advertisements in the history of yachting. And for that, I am bringing you the advertisement of the Astondoa AX8, called "Created to be lived" Talking about Astondoa makes me so happy, not just because they did one of the best films I've ever watched in yachting, but also because it's a company with origins in the Basque Country, Spain, where I am from 😉 And this advertisement has EVERYTHING that I was looking for when I decided to start with The Yacht Videographer. From the great cast they used, avoiding the standard models, to the perfect pre-production that is shown in each shot. Something that I loved about this advert is that it has a SINGLE drone shot. Not like the usual videos of a yacht where I end up feeling like a seagull after 2 minutes of drone footage... Also, they didn't explicitly show the spaces of their yacht, but at the same time, they let the viewer know that it's big enough to host parties, enjoy the sea, and even have kids running with a dog! Showing that it's perfect for families, friends, and couples who just want to create memories when they are onboard. To know more about the behind-the-scenes of this project, I had the great pleasure of collaborating with Ione Astondoa and Carmen H. from Astondoa .They gave me some great insights about the shooting and how they achieved these beautiful results: "It took more than a year to complete the project, from conceptualization to the release. While the boat was still in production, we worked closely between the shipyard design team and the creative team to create the story. In total, we shot for 3 full days with a team of about 40 technicians and actors involved. We moved away from the idea of solely showcasing our yachts, to focus on conveying the story and personality of each model. Making each launch an exciting and unique experience for the owners." Personally, this advertisement is so important because it shows the difference between doing a standard video with models fake laughing and having the great taste to create something unique. Because if we think about it, there are bigger shipyards in the world, but Astondoa has been able to produce an exceptional film that the most part of the shipyards don't have. Which presents an ambitious perspective that showcases their passion for detail and love for their products. And remember, be AMBITIOUS the next time you have a shooting, and don't settle for anything less than extraordinary. And if you need a partner for that journey, at The Yacht Videographer, we will be willing to work with you ;) As always, I'd love to hear your opinion. What's the best yacht advertisement that you remember? Have you ever watched this film before? See you in the comments! 💬 Link to the full Advertisement: https://lnkd.in/d2jT4wkq