¿Cómo puede la investigación de mercado mejorar tu estrategia de marketing de contenidos para la generación de leads?
El marketing de contenidos es una forma poderosa de atraer y nutrir clientes potenciales, pero también puede ser una pérdida de tiempo y recursos si no conoces a tu audiencia. La investigación de mercado puede ayudarte a crear contenido que resuene con tus clientes potenciales ideales, resuelva sus puntos débiles y los mueva a lo largo del viaje del comprador. En este artículo, aprenderás a utilizar la investigación de mercado para mejorar tu estrategia de marketing de contenidos para la generación de leads.
-
Jose Elguezabal, CFANetworking coach - Helping you talk to people | Corporate Sales FX
-
Roberto SalaoKey Accounts Management, Distribution Channel Management, Inside Sales, Customer Service, Global Business Management…
-
Suleiman Y. LimamuAccount Executive @DocuSign | Transforming prospects into loyal partners, one connection at a time | Blockchain, Web3…
La investigación de mercado es el proceso de recopilar y analizar información sobre su mercado objetivo, como sus datos demográficos, preferencias, necesidades, desafíos, comportamientos y comentarios. La investigación de mercado puede ayudarte a entender quiénes son tus clientes potenciales, qué quieren y cómo toman decisiones. La investigación de mercado también puede ayudarlo a identificar brechas y oportunidades en el mercado, así como a monitorear a sus competidores y las tendencias de la industria.
-
Roberto Salao
Key Accounts Management, Distribution Channel Management, Inside Sales, Customer Service, Global Business Management - Post Graduate Program
In my experience, market research is an organized effort to gather information about target markets and customers. Then identify and analyze their needs as well as the market size and competition. Market research is an important ingredient and a major factor on formulating business strategies and be competitive.
-
Suleiman Y. Limamu
Account Executive @DocuSign | Transforming prospects into loyal partners, one connection at a time | Blockchain, Web3, Super Car Enthusiast |
Think of market research as a compass guiding you through the dynamic terrain of consumer needs and preferences. By delving into the depths of your target market's demographics, behaviors, and feedback, market research unveils the roadmap to understanding your customers' desires and decision-making processes. It acts as a strategic lens, not only revealing opportunities and gaps within the market but also offering insights into your competitors' strategies and industry trends, empowering you to navigate the business landscape with clarity and foresight.
-
Jose Elguezabal, CFA
Networking coach - Helping you talk to people | Corporate Sales FX
Is a part of the sales process, understanding your client before you even locate them. Information is an asset, specially if organised and classified to convert it to intelligence to drive the sales activities from finding leads to closing deals
-
Moiz Chohan
Salaried - Entrepreneur | Digital Payments | TSP | TPAP | UPI API Engine | Time Pay PSP | BFSI | Fintech | 10X Growth | Tech Enthusiast | Leadership
Market research is your compass in the business world. It's the systematic process of gathering, analyzing, and interpreting information about a market, including its potential, dynamics, and consumer preferences. Just like a skilled detective, market research unveils valuable insights, helping businesses make informed decisions, develop effective strategies, and stay ahead of the competition. It's not just data; it's the key to understanding your audience and uncovering opportunities, making it an essential driver of success in the ever-evolving marketplace.
-
Michael Khimionov
BDM @ ARVI VR
Maybe it's a "beginner level" mistake, but not a seldom case, when com[anies try to promote the value of our product or service in accordance with their vision, but it's crucially important to know the customer's point of view. Because the definition of "value" could be different for providers and consumers. That's why, market research is a good way to understand the situation better and to create the right message for your marketing and sales campaigns.
El marketing de contenidos es la práctica de crear y distribuir contenido valioso, relevante y coherente para atraer y retener a una audiencia claramente definida y, en última instancia, para impulsar una acción rentable del cliente. El marketing de contenidos puede ayudarte a generar confianza, credibilidad y autoridad con tus clientes potenciales, así como a educarlos, informarlos y entretenerlos. Sin embargo, para crear contenido efectivo, necesitas saber qué busca tu audiencia, cuáles son sus puntos débiles y qué los motiva a actuar. La investigación de mercado puede ayudarte a responder a estas preguntas y adaptar tu contenido a las necesidades e intereses de tu audiencia.
-
Joyce Varghese
Content Marketing Head at Digital Hangover
In my experience, market research is the compass that guides your content marketing ship through the turbulent seas of today’s digital landscape. In the end, a data-driven content marketing strategy, fueled by market research, is your ticket to turning potential leads into loyal customers.
-
Roberto Salao
Key Accounts Management, Distribution Channel Management, Inside Sales, Customer Service, Global Business Management - Post Graduate Program
It is very important because it aids the businesses to understand and know their target audience. This will help on creating contents that resonates with the target audience in their customer journey. This will identify any gaps in the market and create effective content strategies and build brand authority.
-
Jose Elguezabal, CFA
Networking coach - Helping you talk to people | Corporate Sales FX
Market research is the backbone to create content. The content strategy requires many steps, one of them is to understand the target audience and drafting the information to generate engagements towards the commercial objectives
-
Katie McPhee
Scaling impact-led innovation | CMO, consultant & advisor | Ex-Eventbrite, BBC
If we want to connect with our customers we need to know who they are - what their challenges are - what they're doing next. We can then create content marketing that speaks to these insights. Market research fills in those gaps so we can create stronger content that ultimately converts more impactfully.
-
Moiz Chohan
Salaried - Entrepreneur | Digital Payments | TSP | TPAP | UPI API Engine | Time Pay PSP | BFSI | Fintech | 10X Growth | Tech Enthusiast | Leadership
Market research is the rocket fuel for content marketing: Audience Understanding: It ensures your content hits the mark with your audience's needs and preferences. Relevance and Timeliness: Keeps your content aligned with current trends and interests. Competitive Advantage: Identifies opportunities your competitors may have missed. Precise Targeting: Your content speaks directly to your ideal customers, boosting engagement and conversions. Efficient Resource Allocation: Maximizes your content marketing ROI. In a nutshell, market research turbocharges your content marketing, ensuring you create content that connects, converts, and outperforms your competition.
La realización de una investigación de mercado para el marketing de contenidos puede adoptar muchas formas, dependiendo de tus objetivos, presupuesto y recursos. Las encuestas son una excelente manera de recopilar datos cuantitativos de una gran muestra de su mercado objetivo, como medir la satisfacción del cliente y el conocimiento de la marca. Las entrevistas brindan la oportunidad de recopilar datos cualitativos de una pequeña muestra de su mercado objetivo y explorar nuevas ideas y probar hipótesis. Los grupos focales son ideales para recopilar datos cualitativos de un grupo de su mercado objetivo, así como para observar las interacciones y reacciones de los clientes al contenido. Además, la investigación en línea es beneficiosa para recopilar datos secundarios de fuentes existentes, como sitios web, blogs, redes sociales, foros, reseñas e informes. Puede ayudar a analizar el contenido de los competidores, identificar tendencias de la industria, descubrir las preferencias de los clientes y monitorear los comentarios de los clientes.
-
Marek Z.
Creative copywriter and marketing professional
In my experience you also need to go beyond taking what your customers or consumers say in surveys or focus groups etc. at face value (especially as, in the higher education sector for example, you might end up with feedback only from highly engaged users rather than a more representative sample), and also look at the digital search trends of the wider market. By looking at this, the key terms used and the questions asked, you can start to build up a picture of what is important to those looking for your product and service and start to build content that helps guide them along the funnel from awareness, to consideration and purchase.
-
Muhammad Awais
Helping business grow ⚙️|Business Development and Lead Generation strategies| B2B Expert | Industry 4.0
Conducting Market Research: 1: Competitors Profile: Scan it, Search it, visualize it, understand it, then change it, provide value or difference where possible, and upload it. 2: E-Books, News, Trends, Bloomberg, Just write your niche on Google and search on every keyword that is coming up HOT! Educate your audience with new TRENDS. GIVE THEM INSIGHTS 3: Call your clients, ask them about the product, or service, about how they feel using it, or how they would feel better if we can make a change in product.
-
Moiz Chohan
Salaried - Entrepreneur | Digital Payments | TSP | TPAP | UPI API Engine | Time Pay PSP | BFSI | Fintech | 10X Growth | Tech Enthusiast | Leadership
Set Goals: Define what you want to achieve with your content. Know Your Audience: Create detailed buyer personas to understand their needs and preferences. Analyze Competitors: Study your competitors to find gaps and opportunities. Keyword Research: Use SEO tools to discover relevant keywords. Collect Feedback: Engage with your audience through surveys and feedback forms. Utilize Analytics: Track content performance with web and social media analytics. Stay Trendy: Keep an eye on industry trends and integrate them into your content. Audit Content: Assess your existing content and identify areas for improvement. Market research is your content marketing compass.
-
Mitch Worley
Director of Growth — Shift Group I coach elite former pro and college athletes and veterans to give them real world experience by prospecting for our clients as well as the Shift Group.
It depends on what type of research you’re doing. Sometimes you’ll need feedback and want to do an interview to get first-hand commentary from a customer. Other times, you may just need data from a survey to get a collection of stats to put in a year-end report or white paper. Ultimately, it comes down to the Marketing team knowing the use case and mapping out what’s needed and how to get the result they want. From there, they’ll decide the method in which to get the information needed to accomplish that result.
Una vez que hayas recopilado y analizado los datos de tu investigación de mercado, puedes utilizarlos para mejorar tu estrategia de marketing de contenidos de varias maneras. Sus datos se pueden utilizar para definir buyer personas, crear un plan de contenido, producir contenido, distribuirlo y evaluar su rendimiento. Por ejemplo, puedes utilizar los datos de tu investigación de mercado para crear representaciones semificticias de clientes ideales, basadas en datos e investigaciones reales. También puede utilizar los datos para generar ideas de contenido, priorizar proyectos de contenido, optimizar el rendimiento del contenido, llegar a su audiencia en el momento y lugar adecuados, elegir los mejores canales y herramientas para la distribución y medir qué tan bien su contenido está logrando los resultados deseados.
-
Stefania Brunori
Personal Branding / Social Media & Digital / Content Marketing / 2 TED x Speaker/ Brand Strategy 👉 Consultant, Coach and Trainer 🧘 Wellbeing Entrepreneur & Yoga Enthusiast
Through market research you will know better the needs, challenges and aspirations of your potential customers. Those are the key pillars of any successful content marketing strategy that resonates with the audience. At the same time, on a macro level, the market research helps to spot global/local/regional trends that will help your content be aligned with the reality of the moment.
-
Joyce Varghese
Content Marketing Head at Digital Hangover
From my perspective, the market research data for content marketing is like having a treasure map. It guides you to create content that resonates, outperforms competitors and attracts high-quality leads. Leverage insights on audience preferences, content gaps and optimal channels. Thus, you can craft compelling narratives that drive lead generation success.
-
Moiz Chohan
Salaried - Entrepreneur | Digital Payments | TSP | TPAP | UPI API Engine | Time Pay PSP | BFSI | Fintech | 10X Growth | Tech Enthusiast | Leadership
Leverage market research data for content marketing success: Audience-Centric Content: Tailor content to your audience's needs. Keyword Optimization: Boost visibility with relevant keywords. Competitive Insights: Identify content gaps and opportunities by studying competitors. Content Planning: Create a content calendar aligned with trends and audience interests. Performance Monitoring: Continuously adjust content based on data. Personalization: Customize content for different audience segments. Content Upgrades: Refresh and repurpose existing content for relevance and impact. By doing so, your content marketing strategy becomes more effective, engaging, and results-driven.
-
Roberto Salao
Key Accounts Management, Distribution Channel Management, Inside Sales, Customer Service, Global Business Management - Post Graduate Program
To create and have an effective marketing content, market research data is an important ingredient to have one. It needs to resonate with the target audience. Identify the most successful content, content types and formats that your target audience relates to and share.
-
Jose Elguezabal, CFA
Networking coach - Helping you talk to people | Corporate Sales FX
What the market gives the market can take away. Be aware of the real needs, current trends, and the response from your competitors when addressing your target market segment. Consumer Behaviour changes so should your product/service and approach towards sales activities.
Valorar este artículo
Lecturas más relevantes
-
Ventas¿Cómo puedes calificar a los prospectos a través del marketing de contenidos?
-
Marketing de contenido¿Cómo puedes nutrir a tus clientes potenciales con contenido?
-
Marketing de contenidoA continuación, te explicamos cómo puedes medir el éxito de tu marketing de contenidos en la generación de clientes potenciales.
-
Ventas y marketing¿Cómo puedes crear contenido que mueva clientes potenciales a través del ciclo de ventas?