¿Qué hacer si tu emprendimiento carece de rumbo?

If an entrepreneurial venture lacks direction, here are a few suggestions to refocus and get back on track: (1) Look at yourself. Have you set the right short and long-term goals for your company? Are you closely monitoring your progress towards achieving them? If not, get some structure and do that asap; (2) Improve and hone communication within your company. Have regular meetings (can be short) and effectively communicate with your team; (3) Make sure you have the best people you can afford around you and seek their feedback. The success of your company, or lack thereof, is directly correlated with the quality of the team that surrounds you; (4) Adding an Advisory Committee can be helpful to get some outside, independent thinking.

If my entrepreneurial venture lacks direction, I would take the following steps to realign and refocus: Reflect and Assess: Take time to reflect on the current state of the venture, identify areas of uncertainty or ambiguity, and assess the factors contributing to the lack of direction. Clarify Goals and Vision: Revisit the initial goals and vision for the venture and clarify them if necessary. Define clear, achievable objectives and a compelling long-term vision to provide a sense of direction and purpose. Conduct Market Research: Conduct thorough market research to understand customer needs, market trends, and competitive landscape. Use this information to identify opportunities and refine the venture's value proposition.

If your venture lacks direction, it's time to ask why. Is your original goal not feasible? Are you chasing too many opportunities? Figure out the "why" and you can start to refocus, and don't be afraid to admit mistakes! I learned from Stephen Reade (thank you, @stephenreade) years ago that it's OK to be wrong and to change direction, as long as you can clearly state what you're doing now and why.

I regularly help individuals looking to start a business. is simple to find information on starting a business but in all it comes down to what it is that you want to achieve. Do you solve a need? Do you have a better way? Ask yourself WHY you want to start a business. If money is your goal, put down the number you feel means "I've made it". If you're mission-driven, define your vision. What will success look like when you achieve it? No matter what goods or services you provide, soon adventure becomes routine and play becomes work. Knowing why you want to do something is what keeps you going.

What do you do if your entrepreneurial venture lacks direction? I should self-evaluate, including reviewing my interests, knowledge, and expertise, pay attention to the main priorities of patients, then consult with medical practitioners and clinicians, and study updated literature. After that, I correct my research field direction.

This is the fun part that brings new ideas and refinement to business concept and target customer. Experiencing your competition; analyzing their business model; evaluating business development initiatives; reviewing digital marketing campaign; assessing gaps be it service/product/target marketing/demographic of customers/emerging trends. How are your ideas and concept ahead of the curve? How are you branding yourself to highlight being different? What problems are you solving? Who is underserved? Look outside area to evaluate similar businesses. Review industry websites; attend events; read reports. Immerse yourself into industry tech, equipment, research, buzz topics, trends with the latest and greatest, and predictions. Reflect.

Reassessing your initial goals and strategy are key to determine if your assumptions and research remain valid. As markets change, new entrants come in and existing players change/modify their strategies, you must remain nimble within your existing framework and capabilities. If your capabilities have changed or requiring updating, a reset is required to continue in a positive direction.