¿Cómo puedes utilizar el storytelling para mejorar tu marca personal?

Craft a Compelling Narrative: When dealing with complex ideas, it's crucial to simplify them into clear, engaging narratives. Create a personal story that highlights your journey, experiences, and unique value. This narrative should be coherent and easy to follow.

Your story is your message. As humans we crave a combination of: 1. Novel 2. Familiar When you can create a flow in which your audience is able to be drawn in with a level of familiarity and newness, you create connection. When I am crafting a message, whatever medium it is in, I am thinking about those two elements. So when deciding what story to tell, I take into account how my audience will find it new and familiar. Balancing those two perspectives has helped me craft the story and purpose of the writing. Then, how do I want this to be remembered? What do I want people to take away. Write, edit, rewrite, post.

I found many things helpful which I'm listing below: 1) Storytelling always adds personal touch in the post and audience feel the emotion and that's why they react and comment. It needn't to be your own story, you can always share stories you've heard from people too. 2) Don't fake too much that you can't make. Being authentic always adds cherry on the top of cake. When you're sharing a story, try to question yourself, "How would I feel after reading this post"? 3) Ask for views from the audience. Stories are a great way to begin a conversation. So, the next time you read a story, always raise question and try to begin conversation in comments section.

On LinkedIn, storytelling is a 'fair chance' that helps us structure our personalities and hence it shouldn't be ONLY flow of words, emotions, and learning. We don't realise it but 'STORYTELLING' is a beautiful word that connects us emotionally with it. And that's where we need to create a boundary, especially on LinkedIn. It's not just about: An experience Learning, or An incident. But, it's more about WHAT experience, WHAT learning, and WHICH incident. Thus choosing your stories wisely is a pre-requisite that saves you from discussing your personal life, but a part of it that doesn't reflect your personal life and still impress people with what you write.

Once you have a clear vision of the type of executive presence and reputation that you would like to cultivate, start putting together personal stories and anecdotes that support those key components of your brand. These stories need to be true and authentic and not too overtly self-promotional. Think about where you might share these personal stories with others. In the boardroom? business presentation? break room? At the happy hour of a company conference? There may be a certain type of story that you can share in a professional setting versus the type of humorous or witty anecdote that you may want to provide at an informal social gathering. However, these stories must work toward conveying the identity and value of your personal brand.

What was I going to be? I wanted to be a fighter pilot, spent 5 years in training for same at a pre cadet boarding school. I was an engineering student. Didn't clear the ISSB first time. When selected in second attempt, got medically unfit. Dream shattered? No. Just gave me a new direction. I joined a business school knowing nothing about business. While being good with mathematics and finance, found my passion in Marketing. Who did I become? Disciplined by boarding, analytical by engineering, creative by nature, I am a rare brand strategy specialist who chose to contribute in evolving renowned brands like Habitt, Imtiaz, Chase Value and now Chase Up. If you are still with me, it's well crafted and it works. What's your story? Create one...

Some of the smallest ways to start is to Know who your audience is, that solves many questions, as when we look at things and make things as per the audience we connect better and when we connect better it ultimately results into a positive impact to what our objectives were in initial stage.

Don't be usual and draggy just because you heard the word "Story"....Be Smart, Short and crisp! With effective unique points.

Crafting stories effectively involves engaging audience through a well-defined structure. Begin with a compelling hook that sparks curiosity. Introduce a challenge to create tension and conflict, keeping audience invested. Provide a resolution that delivers a satisfying outcome and imparts a valuable lesson. Use descriptive language, sensory details, dialogue, and humor to make your stories vivid and memorable, ensuring a lasting impact on audience's emotions and interest.

Narration is the key here. (Limited to while addressing a live audience) While the pitch is set with a start and an end. How you narrate it is of paramount importance. I feel the body language, way you dress up, your tonality and a bit of charm factor really makes a lasting impression

Remember it isn’t selfish to take up space with your stories. Storytelling is the oldest way of communicating amongst human beings. It’s how we connect. Just remember to also leave room to take in your audience’s stories, they’ll help you build your own. ✨❤️

Sharing your story in a dynamic way can enhance your personal brand. However, it requires stepping out of your comfort zone and facing the camera. Your voice, gestures, delivery style, emotions, and enthusiasm play a crucial role in altering people's perceptions and attracting them to your narrative.

The way you deliver your stories matters a lot; it doesn't matter how great your story is, but if the execution is not promising, it will not give the results. Take your time to practice the narration, and then tell your audience with confidence. It should feel like storytelling, not script reading. Change your tone and expressions, and even move, to show some things that are relatable. Also, show graphics to improve the imagination of the audience.

Own the narrative by speaking clearly and making steady eye contact. Use strategic pauses to build anticipation for what happens next. Gesture for emphasis only as needed; letting the story itself captivate your audience. Project your voice loudly enough to command attention, but avoid shouting. Modulate your tone to reflect the story's shifting emotions. Time humorous lines for maximum laughs. If you feel nervous energy, channel it into your delivery rather than fighting against it. By rehearsing smoothly and intently, focusing on your storytelling instead of yourself, your passion and conviction will shine through. The more fully you inhabit the storyteller identity, the more confidently you can share these intimate glimpses.

An example of this which all potterheads can relate to is, after watching all Harry Potter movies, whenever I read harry potter books they are more exciting as I am able to connect the enticing text with the graphics and audiovisuals of the movie

Our Elementary School Principal when she is giving a talk to parents or explaining something related to part of the curriculum, will start by relating what it means to her with an example of something that happened to her. In the past 1.5 years I've seen this in action, I can't remember all the other content from her talks but I can remember each of her stories and relate it to the point she was trying to make. A great skill to have.

I believe that everybody has stories but how one presents is success or failure stories is a key way to distinguish yourself and probably hook a diversified set of audience! Like, the field I work in, Equity Research, we deliver the climax of the story on the first page of the report and then comes the primary and secondary backing of data on pages ahead! So its crucial to identify, how you frame those phrases, sentences and puns with utter honesty.

One thing I have found helpful is using terms that aren’t adjectives to describe nouns and verbs. Eg.- her closet was filled with macaroon coloured dresses. You instantly thought pastel colours but it also made you attach the feeling of fluffy, soft and delectable generally associated with desserts to her dresses.

One thing I’ve found helpful is infusing relatable creativity into storytelling, whilst a lot of brands strive to maintain certain standards peculiar to the industry, and also convey content in “branded tones”. Your audience do not necessarily have the time to decode mysterious stories. Here, I mean, let your storytelling be straightforward and simple enough for the layman to understand, and why not spice it up with some funny content as well. This takes me back to a strategy we developed in teaching people about a subject that most people would rather consider boring, however held great benefits for them. The strategy? Simply add comedy, a bit of real life experiences and use of simple languages your audience can comprehend easily.

To engage your audience well, you have to know your audience. Are you speaking to a bunch of college graduates or presenting to C suite executives? Change your delivery and stories accordingly as different cohorts have different hooks for engagement

You should not include or repeat the same story in every presentation. It will then make the people think and questionable to your intent, relevance of the story and preparation.

Your narrative has to evolve with you. Tell your stories, but don't stick to just one. That's a common issue among speakers; they start with an excellent talk, but over time, they don't refresh it, and it becomes outdated. Like everything else, stories have a lifespan, and it's necessary to update or change them. This will also help you have more content to share with your audience.

Your brand isn't a fossil, it's a flame – always flickering, adapting. As you learn and grow, your stories should too! Keep them fresh by: Spicing up old tales: Add new angles, insights, or that juicy detail you just remembered. Building your story library: Collect experiences, big and small, to pull from whenever inspiration strikes. Practice makes perfect: Rehearse, refine, and let your stories shine!

To attract your audience, immerse yourself in the middle of the crowd. Share your professional achievements, newfound skills, and everyday experiences. Adapt your tone and purpose, making your delivery dynamic. Whether discussing your career or daily life, let your storytelling resonate with varied emotions and purpose, ensuring the audience is drawn to the diverse values within your story.

Imprescindível que haja atualização das histórias, pois isso mostra evolução. Repetidamente apresentar as mesmas histórias mostra que você não está evoluindo, ou seu repertório está estático.

Effective communication and precise communication pose a formidable but attainable framework for storytelling. Commence with a compelling statement, such as my personal mission to empower 100k women to become influential global leaders. Take your time and ensure clarity, avoiding haste.

I would also consider how your story will impact your audience and maybe, even the larger world around. As a mother to 6 children, previous employee of our Texas public education system, and the daughter of 2 retired educators, I'm constantly thinking about the lasting impact of my words. As we initiate ourselves into this age of AI, one thing that's dawned on me is that this sophisticated technology is simply mirroring our own method of learning and transformation. Humans are the original models of language-learning intelligence. Language, words, stories - they all have the ability to transform how we see the world, ourselves, and what we believe is possible. Don't waste that power. It should be wielded with wisdom.

In this open space, I'd like to emphasize the significance of adaptability in communication. My perspective values the ability to tailor storytelling approaches based on the dynamics of the audience and context. It's about being agile, recognizing the unique needs of each situation, and adjusting the narrative style accordingly. This adaptability, in my view, enhances the resonance and effectiveness of communication, allowing for a more genuine and impactful connection with diverse audiences. It's a reminder that communication is not one-size-fits-all but a dynamic and evolving process that can be refined for maximum impact.

Maintain a consistent tone in your storytelling that aligns with your personal brand. Whether it's authoritative, friendly, or inspirational, a consistent tone helps create a cohesive brand image.

Choose impactful stories aligned with your values, craft them effectively, and deliver with confidence. Engage your audience, regularly update your narratives, and tailor stories to various contexts. Seek feedback for continuous improvement in building a compelling personal brand..