¿Cómo se puede pasar de la gestión de productos a tiempo completo a la gestión de productos independiente?

"Networking is Key" When you starts looking for freelance projects, you need to have a target network audience on LinkedIn and Twitter to receive offers/ projects. This is how freelancers get clients. Interacting with the clients or engaging with the communities via slack. Subscribing to the newsletter to be updated with the ongoing and upcoming product strategies and to learn more about product management. Freelance product managers or product operation managers need to post their services widely on social media like LinkedIn and Twitter. Every freelance project is a building block to market your services to attract new clients. Freelance product managers need to focus on consistency and networking.

In my experience, it makes sense to specialise early for freelancing, so that you can build a reputation e.g., for the „user activation“ or „logistics“ PM. That way it will be easier to provide greater value to clients and to explain why you are the right person for the job. Lastly, it will also allow you to charge higher rates once you have shown repetitively that you deliver great work.

For the best freelance results, focus on fewer, long-term gigs. This lets you showcase your actual domain expertise instead of constantly selling your skills. Specialize: Higher hourly rates come from being an expert, not a generalist. Select platforms: I find leads on Upwork, Reddit, Discord, and LinkedIn. Build connections first: Offer something free to gain trust, especially when starting out.

- Evaluate your product management expertise and identify unique skills that differentiate you in the freelance market. - Define a clear value proposition that communicates how your skills can address specific needs or challenges for potential clients. - Continuously enhance your skill set and value proposition based on market demand, ensuring you remain competitive and relevant.

1.Build network 2. Post case studies to your audience 3. Create meaningful content 4. Build your Product portfolio 5. Apply on portals like freelancer.com etc

What I realised is, storytelling works. Beyond a point, companies look for consultant PMs who specialise in a domain/industry/product category. Try to find such patterns in your experience. Are you experienced in improving revenue of B2C products? Was it building scale for platforms/products? What phase of product challenges have you consistently solved. What industries have you worked on? a. Industries you're expert in because you worked in different areas: e-commerce, SaaS, Banking, etc b. Behaviours: Customer acquisition, improving checkout flow, Reducing churn c. Tech based specialisation: RPA, Workflow automations, AI, etc Building narrative around this would guide you through a better portfolio

- Curate a portfolio showcasing successful projects and highlighting your contributions and impact, making it accessible to potential clients. - Expand your professional network through industry events, online forums, and social media, leveraging connections for freelance opportunities. - Engage with the product management community by sharing insights, contributing to discussions, and offering help, establishing your reputation and expertise.

Build a personal brand and network by creating an impressive portfolio website demonstrating your best work and case studies. You should include testimonials and success stories in your portfolio. Add the portfolio website link to your social media accounts.

Freelancers are often troubled by the question of pricing. Your pricing strategy is a delicate balance that requires understanding your value, target clients, and the larger competitive market. If you set your rates too low, then you could be leaving money on the table and not getting paid for the value that you offer. In contrast, if you set your rates too high, then you may lose projects to other freelancers with a lower rate. You can use hourly pricing or project based pricing in which the freelancer charges a fixed rate for the entire project.

There are three kinds of pricing rates you can set: Monthly Fixed Pricing: 🚀 Ideal for freelancers starting their product management journey. Project-Based: 🎯 Common in strategic product management consulting, where you advise founders on product strategy, culture, design, development team deliverables, market research, feature deliverables, etc. Charge a fixed price based on deliverables, and time is not a factor. Hourly Pricing: ⏳ Recommended for experienced freelance product managers. Here, you need to showcase the value and deliverables for every hour you put in.

- Research industry standards and market rates for freelance product management services to set competitive yet fair pricing. - Clearly define your terms of engagement, including project scope, deliverables, timelines, payment terms, and communication expectations, to ensure mutual understanding and agreement with clients. - Be flexible and open to negotiation while also standing firm on your value proposition and professional standards, striking a balance that benefits both parties and fosters positive client relationships.

When I left my old company to start consulting, I just took the rate that had already been set for the gig. It wasn't bad, and the gig came at the right time for me. At least yearly--or if a shift in responsibility occurred--I would negotiate a rate increase. I have done the same with almost all my long-term clients. Beyond that, though, I received some very good advice from other consultants in my area on how to set my standard rate. So know your market tolerance, but emphasize the value of your expertise. And get feedback from other consultants.

Freelancers have greater control over their schedules but also bear more responsibility. Key strategies include planning work, setting priorities, and tracking progress. Regular, clear communication with clients is vital, ensuring they're informed about project status, issues, and risks. Utilizing tools like project management software and productivity apps can streamline work processes. Adopting agile frameworks enhances collaboration and efficiency. It's also crucial to maintain a work-life balance to prevent burnout. Establishing boundaries and routines, alongside prioritizing health and well-being, is essential for sustainable freelance success.

While time management and productivity tools can be useful, they don't guarantee success. In fact, spending too much time on them can lead to "productivity paralysis". Rather than trying to optimize every minute of your day, focus on high-impact tasks that align with your goals. Sometimes, less is more when it comes to productivity. Also, remember that taking time for rest and self-care is equally important and can actually boost your overall productivity.

- Develop a structured schedule that allocates dedicated time for client work, business development, and professional growth, balancing client needs with personal well-being. - Utilize productivity tools and techniques to streamline workflows, manage tasks, and track progress, optimizing efficiency and output. - Regularly reassess and adjust your work habits and tools based on outcomes and feedback, aiming for continuous improvement in managing your freelance business effectively.

Transitioning to freelance product management requires a strategic approach. Begin by leveraging networking and social media to showcase your expertise and attract clients. Focus on delivering outstanding work to exceed expectations and foster long-term client relationships. Actively seek feedback, referrals, and testimonials to enhance your portfolio and credibility. Continuous learning is vital; stay updated with the latest trends and practices in product management. Embrace new challenges and adapt to market changes, ensuring a consistent pipeline of projects. Remember, freelancing is a long-term career requiring dedication to growth and reputation building.

- Deliver consistently high-quality work that exceeds client expectations, fostering positive word-of-mouth and repeat business. - Actively seek client testimonials and case studies to showcase your expertise and results, enhancing your professional credibility. - Invest in continuous learning and professional development to stay ahead of industry trends and expand your service offerings, driving business growth and attracting a wider client base.

What worked for me was also letting your existing network know that you're offering services. Previous managers, peers would always know of someone who wanted a consultant but they themselves are neither interested or have time for it. These could give you a reality check. If you like it, great, if not, stakes so low you loose nothing. Usually product expertise is helpful as a longer term engagement of at least 1-3 quarters based on the problem.