¿Cómo puedes reutilizar el contenido que sigue siendo atractivo y relevante para tu audiencia?

Repurposing content starts with identifying the best-performing pieces. These are the ones that have consistently driven traffic, engagement, conversions, or other key metrics. Their enduring relevance and appeal to your audience make them prime candidates for repurposing. For instance, in a content strategy project, we used Google Analytics and social media insights to pinpoint our most successful blog posts and social media updates. We looked for content that not only had high engagement rates but also remained relevant over time. This approach helps in focusing efforts on content that has already proven its value to your audience. Once you've identified these key content, you can then strategize on how best to repurpose them.

Repurposing content is the goldmine of digital marketing for every business - but especially for small businesses with limited resources. The biggest tip for sharing the same information in different formats is to add a special touch to each separate form of media. For example, if you're creating a companion infographic with a blog post, rephrase the information in a simpler / catchier way with engaging imagery. You want people to experience each form of the information uniquely to elicit the proper response from each platform/media type. If someone starts a video, and it's simply the same copy from your web page with boring stock images behind the text, then you are not making the most out of pre-prepared content that you can boost.

The art of content repurposing is a secret for keeping things fresh. You can turning your insightful blog posts into engaging Instagram or LinkedIn Stories, TikTok, Reels or Youtube Shorts – depends on you main channels of communication with your audience. Visuals are key, I personally like to transform the data into eye-catching infographics that speak louder than words, or videos with subtitles, which works great now. But if your content already has a voice, then I would turn it into a podcast episode, creating a whole new experience for your audience. The main idea is not about doing more content, it's about doing it differently and trying to find the best and the most convenient way for your audience to consume it.

Always have a report where you can find the top content that you post, and compare it with the interactions of the same adapted idea of other channels. They will have something in common for sure. After that, you can rewrite the original idea with some actualizations or compare it with something that its happening right now.

Repurposing content is a little underrated. While doing this we might the thoughts like, "People will not like it now", "What will the audience think?" and so on. However, repurposing content is one of the best strategies. We can take time and view what posts did well in the past and post it again. This time who knows we might get more views than usual. Because the reason our posts perform well is they are relatable to our audience, that means once it resonates with them, even if we post it again it will surely resonate again.

When repurposing content it's important to consider all the possibilities. For example, a live stream you've done can be broken down into several short videos, a blog post, and much more. Identifying all the different suitable formats that a single piece of content can be turned into can really elevate it. You should be careful to not overdo it though - don't bombard your audience with the same information over and over again. Make sure your repurposed content not only varies in terms of format, but also in terms of what it highlights from the source material.

I like to think of repurposing content as presenting it in different ways. So you can turn a 5 step blog into a 5 image carousel with bite-sized pieces of info on Instagram. Summarize your longer calls and blogs into quick reads. Think of the word "snackable". If they wanted the entire meal, they would have read the beginning piece. They're looking to get their information, and fast. Give it to them in pieces that they can digest and understand easily.

Selecting the appropriate format for repurposed content is crucial. Your choice should align with your goals, target audience, and available resources. Consider converting blog posts into engaging infographics, transforming webinars into informative podcasts, or turning ebooks into compelling lead magnets. Ensure the new format complements the original content's nature and length while offering value to your audience. Tools like Canva for graphic design, Lumen5 for video creation, and Anchor for podcast production can streamline the transformation process, making it both efficient and effective.

Got the content? Now know HOW to repurpose it. Define in what format would you like to reformat your content. You could make a text, pic or video style post, or maybe even a carousel. Possibilities are endless, and your imagination is the limit!!

Identificar el o los segmentos a los cuales se dirige el contenido, así como los medios por los cuales se les entrega es muy importante a la hora de definir el formato idóneo, es decir el formato eficiente para cumplir los objetivos que se tienen con estos. Porque cada red social, cada formato y las extensiones de estos, llegan de manera diferente y en momentos diferentes a las audiencias. Es útil considerar la cascada de contenidos, en la creación de diferentes formatos, para la optimización de la información de acuerdo a la velocidad de cada red social o plataforma.

Old is BORING! No one likes reading same thing again, and if you're repurposing your content it must have a special unique factor to it. Even if small, add something new to your every repurposed content to make it look attractive and insightful!

Original: A post titled "10 Ways to Improve Your Productivity." Refresh: Expand the list with additional tips or strategies. Include new research findings or expert opinions. Repurpose: Transform it into a video slideshow or create a downloadable checklist for readers. Share individual tips as social media posts with eye-catching visuals. Updating and repurposing content is not only about extending its lifespan, but also about providing ongoing value to your audience and staying current in your field.

Repurposing content isn't just about recycling, it's about reinvention! Transform your existing pieces into fresh, engaging experiences that captivate your audience. A recipe can become a cooking tutorial, a travel guide can zoom in on local events. Turn a blog post into a video script, a podcast snippet, or interactive infographics. Inject new data, trending insights, or audience feedback to keep your content current and relevant. Quizzes, polls, and challenges transform passive reading into active engagement. Repurposing isn't a shortcut, it's maximizing the value of your content. Give it a makeover, and watch your audience hit the replay button.

Revise outdated information: replace old data and statistics with the latest information. Improve SEO: incorporate current keywords to boost search engine rankings. Enhance visuals: add or update images, infographics, and videos to make the content more engaging. Reformat for readability: break large text blocks into shorter paragraphs, use bullet points, and subheadings for easier reading. Add new perspectives: include recent developments or additional insights to provide more value.

Design Social Media Graphics: Extract key points from your content and create eye-catching graphics for social media platforms. Visual snippets can attract attention and drive traffic back to your original content.

I completely agree. Promoting your content is essential to reach and engage your target audience effectively. Repurposing content doesn't negate the need for marketing efforts. Utilizing various channels like email marketing, social media, content syndication, guest posting, and influencer collaborations can significantly enhance visibility, reach, and impact, driving traffic, engagement, and conversions.

It'd be great if you could reach the desired audience for your repurposed content. Utilize various channels such as social media, email newsletters, or your website to share updated or reformatted content. Engage with your audience through these channels to increase visibility and reach.

Repurposing & Promoting your content examples: Blog post to Twitter thread: Break down key points into mini-tweets with stunning visuals, tag relevant accounts, and ask questions to spark conversation. Old webinar into podcast: Extract audio, edit for flow, upload to platforms like Spotify and Apple Podcasts, promote with targeted ads and guest appearances. Infographic into Instagram carousel: Slice the infographic into digestible slides, add engaging captions, use relevant hashtags, and run sponsored stories for wider reach. => Repurposing content shouldn't mean skipping its promotion. Get creative, adapt formats for different platforms, and actively reach your audience.

Promote your content as much as you can. Use right hashtags and keywords to write description on different platforms. Write a mini tweet or link your content in an Facebook or LinkedIn post to spread your words.

Start by taking a look at your metrics. Take note of what has performed well, and brainstorm ways to continue to provide value to your different target audiences with the same content in different forms. For example, a blog post can be effectively converted to YouTube video, infographics or ebook. Social media can accommodate many different content types, many of which can be repurposed from your existing content: user-generated content, reposts from other profiles, snippets of existing videos. Videos can be transcribed and then turned into blog posts. But it's important to remember, that repurposing your existing content isn’t meant to be an alternative to creating new content, but rather a supplementary strategy.