A continuación, te explicamos cómo puedes superar los retos de aplicar el razonamiento lógico a la estrategia creativa.

Navigating the obstacles of using logical thinking to creative strategy entails accepting paradoxes in order to develop inventive answers, as well as clearly outlining objectives and iterating on obtained data and tested concepts to properly balance risks. This approach ensures a dynamic process that promotes creativity within a structured framework.

I believe the most effective strategy involves two key pillars: defining clear objectives and assembling a robust team with the right skill set. By balancing logical reasoning with creativity, we can achieve structured results that drive success.

Challenge Assumptions: Use logic to question existing ideas. Why do things work the way they do? Can we improve on them? (e.g., "This ad campaign relies on humor - is it truly aligned with our brand message?"). Logical Frameworks for Brainstorming: Set creative boundaries with clear goals & target audiences. Use frameworks like SCAMPER to spark new ideas within defined parameters (e.g., "Can we Substitute a different element in our campaign design?"). Data-Driven Inspiration: Analyze audience data & competitor trends to inform creative concepts. Data can spark unexpected ideas that resonate with your target audience. (e.g., "Our data shows high engagement with user-generated content - can we incorporate that into our campaign?").

Our brains are like planes ready for takeoff, and to harness the magic of this paradoxical creativity challenge, we can think on two levels: 1.Make the abstract concrete: When you encounter bstract concepts, try to bring them to life in tangible and specific ways. This helps you grasp and engage with them more effectively. 2.Make the concrete abstract: Conversely, when you see something specific, try to elevate it into broader ideas or principles. This allows you to apply the same insights to diverse situations. Using this two-way thinking boosts both creativity and logical reasoning, making learning more lively and knowledge more valuable. Embrace the journey of turning logical reasoning into creative strategies, have fun along the way!

En la actualidad, con tanta información al alcance de la mano, ser creativo puede ser un verdadero reto. Sin embargo, para promover la creatividad considero muy importante implementar las siguientes acciones: Inspirarse de otras industrias diferentes a la nuestra. Tener apertura a nuevas formas de hacer las cosas. Probar y medir resultados, mientras no nos atrevamos no podremos saber si las estrategias funcionan.

In my first experience with a Graphic Design course I remeber my professor phrase "Everything starts with paper and pencil, i mean everything". Of course, at the time I thought that didn't mean something real, as any freshman students, I continued trying projects directly from the softwares with no based ideas and failled badly... With time we understand his line: defining objectives is one of the most important part of the project. Without knowing from where you are coming, which path you want to achive and which tools you will choose for it, you get stuck and creativity disappear. Lists, brieffings, project sketches, they are keys to take off of the head the "burocratic" part of creating and letting space for the creativity flow.

Creatives aren't binary; they need to see the best m.o. in which to flourish. Many creatives ideate like a newborn, untethered by the rules and laws of reality. A newborn laughs one second and cries thirty seconds later. When creatives follow that way of thinking, some of the craziest ideas flourish. Other creatives do not respond well to a "blue sky" brief and need a sandbox within which they must operate. Those restrictions often focus them on specific tenets of the objective and the result is a home run. Understanding how to determine the parameters, or length of leash depending on the specific creative(s) is key. Know your creatives like you know your clients and their brand. Implicitly.

Desde mi experiencia en proyectos de diseño y branding, definir objetivos claros antes de iniciar el proceso creativo ha sido fundamental. En una ocasión, trabajé en una campaña publicitaria donde nuestro objetivo principal era mejorar la percepción de la marca y aumentar la interacción en redes sociales. Establecer este objetivo nos permitió enfocar nuestra creatividad en estrategias específicas que no solo fueron innovadoras, sino también efectivas y alineadas con nuestra meta. Esto demostró que tener un objetivo bien definido guía nuestras exploraciones creativas hacia resultados concretos y exitosos.

Define clear objectives before starting the creative process. What are you trying to achieve? Specific goals provide a framework for creativity, channeling it towards relevant outcomes. Objectives guide creative explorations, ensuring alignment with the strategic vision.

Resume todo el brief en una frase, en una sola proposición que te hagas a ti mismo en forma de pregunta. Ese será tu objetivo entonces. Crear una estrategia y un posicionamiento para dar respuesta a esa pregunta. Lo único que tendrás ahora, que no siempre es poco, es comenzar a lanzar asociaciones de ideas entorno a esa proposicion. Y si, allí, aunque no se sabe cuando, suele estar esa idea que da respuesta a tu objetivo.

A medida que van pasando los años en mi experiencia labora he visto como los datos van tomando mayor relevancia y al mismo tiempo siendo una ayuda importante para conocer los comportamientos del cliente o usuario de los servicios de diseño no solamente en la cantidad de solicitudes sino también en cual es el progreso o el modo de trabajo de cada uno. Por ello es importante generar datos de trazabilidad, por mas tediosos que parezcan ala larga resultan ser muy valioso el tenerla información valiosa y poder analizarla

Data in creative strategy isn't about replacing originality, but rather using it to inform decisions and spark ideas. Analyze trends, behaviors, and insights to understand context and identify opportunities for innovation. This ensures creative efforts resonate with the audience.

Esta etapa del proceso es la más relevante (en mi opinión) en un proceso creativo para generar una buena estrategia. La recopilación de datos será crucial para la toma de decisiones en todas las áreas de la estrategia, incluso hasta materiales audiovisuales o de diseño.

La investigación es una parte súper importante en la creación de una estrategia creativa, ya que los datos tanto del producto, como del target y del objetivo de marketing, crean automáticamente un cuadrante en el que podemos navegar teniendo pleno conocimiento del territorio en el sí tenemos oportunidad de generar resultados positivos.

Data should be seen as a tool to inform and inspire rather than constrain creativity. It provides context and grounding for your creative strategies, helping ensure they are relevant and effective. Being creative within a scope is an extremely important skill in today's data-based world. Creativity without boundaries usually drives teams to meaningless paths.

Testing brings a perfect balance to the creative process by applying logic to even the most imaginative ideas. Never shy away from testing; it’s the only way to truly gauge if your strategy hits the mark. Embrace the results, whether favorable or not, as invaluable insights. Gather feedback from testers, iterate, and build upon it to refine your idea into the best version possible. Remember, the essence of innovation lies in this continuous loop of testing and improvement, ensuring your strategy is both brilliant and effective.

After brainstorming, test idea feasibility with logic. Create prototypes, conduct tests, or run simulations to assess performance. This identifies flaws and allows adjustments before full implementation. Testing focuses on successful ideas, optimizing the strategy.

Para estas pruebas es muy importante contemplar a personas que no tengan nada que ver con nuestro proceso que se puedan familiarizar con nuestra prueba y así obtener una respuesta desde un punto de vista lógico y consiente. Esto sumará a nuestra recopilación de datos para implementar mejoras en la estrategia y encontrar un buen balance entre las opiniones y los datos.

Una estrategia creativa poderosa, empieza a generar velozmente insights que después se convierten en conceptos creativos y ejecuciones memorables. En el momento en el que algo de esto despierta un sentido de identificación en alguien, se van dando mayores oportunidades de tener una idea exitosa. Por eso, detenernos de pronto a hacer "kitchen tests" ayuda a ver si vamos por el camino correcto.

Juntas, impulsionam o progresso em diversos campos: Descobertas científicas: leis físicas e teorias complexas. Inovações tecnológicas: smartphones, inteligência artificial e outros avanços. Obras de arte: pinturas, músicas e composições estruturadas e inovadoras. Desenvolver ambas as habilidades é crucial para o sucesso: Jogos e desafios lógicos: treinam o pensamento analítico e crítico. Pensamento crítico: questionar, analisar e avaliar argumentos de forma imparcial. Leitura: expandir o conhecimento e estimular a mente com diferentes ideias. Observação: prestar atenção aos detalhes e buscar entender o funcionamento das coisas. Experimentação: colocar as ideias em prática e aprender com os erros.

In my experience, you can't just set it and forget it, thinking you've nailed the perfect strategy. The reality is, the market is constantly shifting, and what works today might not have the same impact tomorrow. That’s why it’s essential to continually evaluate which parts of your strategy are driving results and which aren’t. Paying close attention to the market’s evolving needs and preferences is crucial. Regularly reviewing your data and gathering insights helps you stay ahead of the curve, ensuring your strategy remains effective and relevant. By embracing a mindset of continuous iteration, you’re not just reacting to changes—you’re proactively shaping the future of your brand.

Applying logic to creative strategy is ongoing. Iterate as you test and refine ideas. Use feedback and results to inform the next cycle, integrating lessons learned to enhance strategy. Iteration balances creativity with practicality, ensuring evolving and improving strategies.

Iterate, or repeting, is the key to have new opinions on the same project and adapt for what it fits more. Completing a project with no pauses and coming backs, to integrate with diferent opinions and diferent types of view, can it be the same as doing a project for yourself. Iteration let's us be more aware of the world around and not only fixed on the idea of the brieffing and our opinion about it.

When we accompany our clients and partners in strategic branding, we sure stand at the intersection of strong processes, analytical approach and pure creativity. The deliverable has to be a compact and highly distinctive brand platform that secures consistency and sustainability in complex and fast-moving environments. Analysing a market, identifying opportunities and anticipating future trends is one percent talent and ninety-nine percent perspiration. Wording the brand mission definitely is one percent inspiration and ninety-nine percent iteration.

Iterate continuously is probably one of the biggest problems I have today. It involves clear communication across teams and a well-oiled process since the start of a UX project; make sure the team sets all business and customer metrics to be tracked and that you have a way to always revisit the changes that were made and check the metrics.

Use logic to assess and manage risks in creative strategies. While creativity involves risk-taking, logic helps determine which risks are worth it. Evaluate potential impact and create contingency plans. This balances boldness with a sound understanding of challenges and outcomes.

Collaboration enhances creative strategy by bringing diverse perspectives and skills together. Involving team members from different departments leads to innovative and well-rounded campaigns. Regular brainstorming and open communication are key. External partnerships with influencers or other brands can also introduce new ideas and expand reach. Collaboration fosters creativity and leads to more effective solutions.

Don't be afraid to launch small-scale pilot programs or A/B tests to gather real-world data on the effectiveness of your creative strategy. This allows you to test assumptions based on logic in a controlled environment and adapt the strategy based on concrete results.

O raciocínio lógico e a criatividade não são habilidades antagônicas, mas sim complementares. Ao desenvolvermos ambas, podemos nos tornar indivíduos mais completos, inovadores e preparados para os desafios do mundo atual. Através do raciocínio lógico, damos forma às nossas ideias criativas, transformando-as em soluções práticas e eficazes que impulsionam o progresso em diversos campos.

With creative ideation and strategy, the easiest method is to question and play devil's advocate with yourself. With clearly defined objectives, logical reasoning helps you answer the question to whether your strategy would help achieve said objectives. A few questions as thought starters could be: 1. Does my strategy reach out to the relevant audience? 2. Does it achieve most or all of my objectives? 3. Does it clearly communicate what the brand wants to communicate? A simple question could help you find gaps in and enhance your strategy

In my experience, I find that logical reasoning and creative strategy are not mutually exclusive. They complement each other. For example, logical reasoning support the strategical framework that guides the creativity, while the latter provides innovative solutions into logical plans. They're supportive for each other with a foundation of problem-solving thinking.