¿Cómo abordarías un escenario en el que el contenido de un influencer no se alinea con los valores de tu marca?

When Lush Cosmetics discovered that an influencer they collaborated with had shared content that contradicted their brand's values on sustainability and ethical sourcing, they acted quickly. Lush assessed the situation, reviewed the content, and immediately decided to discontinue the partnership. They issued a public statement reaffirming their commitment to their core values and explaining their decision. This swift action helped maintain their brand integrity and reassured their customer base.

When ASOS faced a situation where an influencer's controversial post didn't align with their inclusive brand values, they initiated an open dialogue. ASOS contacted the influencer directly to discuss the content and express their concerns. Through a constructive conversation, they explained their brand values and why the post was problematic. This approach led to the influencer voluntarily removing the post and issuing a clarifying statement, preserving the brand's integrity while maintaining a professional relationship.

Moving forward, use this experience to refine your influencer partnership strategies. Enhance your vetting process to ensure better alignment with future collaborators, and consider implementing more detailed content guidelines or regular check-ins with influencers to prevent similar issues. By learning from these situations, you not only strengthen your brand's approach to social media partnerships but also build more resilient and effective collaborations. This proactive adjustment demonstrates your commitment to continuous improvement and brand integrity.