¿Cómo planificas y produces una serie o temporada de podcast que se alinee con tus objetivos y necesidades de audiencia?

Podcasting has proven to be a game-changer for our clients when it comes to fostering B2B relationships. They utilize this medium to connect with prospects from companies they seek to deepen relationships with and partners they are already aligned with. These conversations could focus on discussing recent whitepapers, and upcoming campaigns, or even be recorded from exhibition booths at events they are sponsoring. The beauty of podcasting is its ability to facilitate authentic and engaging conversations that can unlock future business opportunities, and create meaningful content that resonates with their audience.

We know that content marketing is a long game. After you identify and connect to your audience you need a plan to grow. To get ad consolidation companies interested, aim for 5k-30k views per episode. But first, reach out to companies that relate to your podcast. Don't wing it and just hope for the best - The bottom line is to establish an effective strategy early. Avoid wasting time, effort, and money by planning ahead. With a solid plan in place, you'll be on your way to hitting those view goals in no time. Proper prior planning prevents pitiful performance. Cheers!

This is the teaching I started with three years ago. Starting with your 'why'. Yes, it's essential to understand your 'why' and your audience. It’s a good grounding point, but it’s not where the magic happens. Understanding your 'why' and audience is just step one in podcasting. In this crowded space, successful podcasters take a dynamic approach, continually adapting their 'why' and understanding of their listeners. It's about evolution - your purpose, audience, their needs, and your responses should evolve together. The magic isn't in knowing your purpose and audience, but in continuously rediscovering and realigning them, breathing life into your podcast.

I am the competitor for most who do job search podcasts. No BS Job Search Advice has been on since 11/2010 and more than 2700 episodes. I started it as a way of fostering trust because I understood that everyone hates recruiters and I was different. Now as a job search coach, too many people who don't know a tenth of what I do call themselves coaches and cheat people with bad advice. My show gives answers to people about how to job search and about the many situations they are unprepared for as a job hunter where they are at a disadvantage. Although I did interviews for years, I found a lot of the advice my guests gave was mediocre and I did too much prep reading their books for the value they brought. Trust your gut about what's right.

Also, check the individual podcasts in your niche for their most recent episode. If it was released more than a year ago but is still coming up top in search, you have a great opportunity to steal their audience. So many niches have lots of podcasts in them, but the vast majority have podfaded. You only have to look in the stats in the Podcast Index to see that.

Please don't put your podcast into seasons. That is all. (Unless you're doing batches of episodes on a specific story within a wider topic - in which case I'll allow you to do it in seasons. Otherwise, keep it episodic.)

If you're not accessing Apple Podcasts connect dashboard, and the Spotify for Podcasters dashboard, you should be. The data you can get from these tools is unmatched by any podcast hosting provider. Also, Amazon Music and Google Podcasts offer similar podcaster dashboards.