¿Cómo puede gestionar las expectativas de los clientes?
La gestión de las expectativas del cliente es una habilidad crucial para cualquier profesional de servicio al cliente. Puede ayudarlo a generar confianza, evitar malentendidos y brindar satisfacción. Pero, ¿cómo puedes hacerlo de manera efectiva? Aquí hay algunos consejos para ayudarlo a establecer y cumplir con expectativas realistas con sus clientes.
El primer paso para gestionar las expectativas del cliente es comunicarse de manera clara y consistente. Debe comprender las necesidades, objetivos y preferencias de su cliente, y explicar cómo puede ayudarlos. También debe establecer límites, plazos y entregables claros, y confirmarlos por escrito. Evite la jerga, la ambigüedad y las suposiciones, y use un lenguaje simple y directo. Mantenga a su cliente actualizado sobre su progreso, comentarios y cualquier problema o cambio que pueda surgir.
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Andrew Lau
Secure sensitive data and have the freedom and confidence to innovate | Protegrity
(editado)If you do not have immediate answers to a client's question , be upfront about it and offer a timeline that you will resolve their questions. Clients expect answers to their enquiries and would appreciate it if you could reply promptly or keep them updated on when you would reply to them so as to manage expectations. Listen to your client's needs. If need be, repeat/clarify their needs and goals to the client and ensure you have all their requirements recorded accurately. Ask for feedback on every client to be better. Over promising and under-delivering is detrimental to you and your client's relationship.
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Managing customer expectations enables you to provide a world-class customer experience and also create a stress free environment for you and your team. I advise my clients to pay attention to (2) crucial strategies. 1. Always ask questions of your customer so that you understand exactly what they want, need and expect. That way, your customer will feel heard, understood & cared for - and you will know exactly what you need to do to keep them happy. 2. "Under promise and over deliver." This is overused for sure - but true nonetheless. For example, if the delivery time of your product is 2 weeks, tell the customer up to 3 weeks. Then, if they get it on time it feels early. But if it is late, it feels on-time. www.DavidBrownlee.com
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I'm all about managing expectations. Managed expectations usually leads to better rapport, trust, and less irate clients. I do that by being honest and having open communication. -Provide timelines -Update them if those timelines have passed -Keep them in the loop -If you know something may talk quite a while, be upfront with them the first time around. -Let them know what to expect
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Be reliable, meet deadlines, and under-promise but over-deliver. Always strive to provide quality service and be available for questions or feedback. Consistent communication and a client-centered approach are key to managing expectations successfully. Be honest, if something is wrong, admit and face it instead of trying to cover up. If client's expectations are unrealistic, present the facts with data instead of simply refusing. Every relationship builds on trust, build that trust to make them understand you are their partner and not vendor.
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Successful people are masters at managing expectations. They know how to communicate clearly and effectively with their customers, prospects, teams, peers, and managers. Managing expectations doesn’t mean saying NO to everything. Or asking for unrealistic deadlines. Or under-promising and over-delivering. Successful people set the right expectations from the start They keep people updated along the way. They don’t leave anything to chance or assumption. They make sure everyone is on the same page and aligned with the goals. Managing expectations is not easy, but it is essential for success. It can help you build trust, avoid conflicts, and achieve your desired outcomes.
Otro aspecto clave de la gestión de las expectativas del cliente es gestionar el alcance de su trabajo. El alcance se refiere al alcance y la calidad de los servicios o productos que proporciona a su cliente. Debe definir el alcance de su trabajo al comienzo del proyecto y atenerse a él. Si su cliente solicita trabajo adicional o cambios que están más allá del alcance original, debe negociar los términos, costos y plazos en consecuencia. También debe documentar cualquier cambio o acuerdo por escrito y obtener la aprobación de su cliente.
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Always capture the scope in written format! Write a follow-up mail after a meeting where you discussed the scope or edited the scope of a project. That way you can always refer back to it and there is little space for misunderstanding. Don't be afraid to over-communicate, it adds trust and security for both sides
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Be in constant communication with the client throughout the process. Once a milestone has been achieved, go back to the client and get feedback. Ensure they are 100% happy with what has been done so far, and ask them if there is anything that they feel can be improved on. Do this at each milestone.
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With a background in fitness fashion, banking, and entertainment, the approach is to set clear, honest expectations, ultimately building trust through realistic commitments.
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I have been using a simple mantra taught by my professor in B-School: Under-promise; Over-deliver. This helps you manage the scope & delight the customer! Thereby winning their trust and also business.
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Be aware of your capacity and communicate this with the client. It is important to stay grounded in order to execute a project up to everyone's standards
Un error común que cometen los profesionales de servicio al cliente es prometer demasiado y entregar menos. Esto puede dañar su reputación, credibilidad y relación con su cliente. Para evitar esto, debe ser realista sobre lo que puede y no puede hacer, y lo que puede y no puede controlar. Debe evaluar sus capacidades, recursos y limitaciones, y establecer expectativas realistas con su cliente. También debe anticipar posibles riesgos, desafíos y retrasos, y planificar contingencias. No prometa lo que no puede entregar y no se comprometa con plazos poco realistas.
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When in doubt rather underpromise and over-deliver than the other way around. As an example, when you expect a package - have you ever been mad when it came a day too early? I don't think so! But imagine you need that thing in the package on the promised delivery date and it arrives a day late - that's what I call frustrating!
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Understand that being realistic is often an ethical requirement with legal implications. This is especially true within the engineering field, where many professional engineers are legally obligated to only deliver solutions within their field of expertise. If a client presses you to do something unrealistic or even illegal, be honest and explain the issue. You have the right to decline any work that you are not able to do, just as much as a client can reject anyone who doesn't meet their expectations.
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Being realistic is awesome offering ways to solve their issues is a way to build your confidence that you can handle the tasks and reassures your client that they are in capable hands.
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One of my key strengths I have in my personal and work life in being transparent with the individuals I work with and communicate with… I believe walking about the truth can only lead to a downfall of individuals that aren’t trustworthy.
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Always validate their feelings first. Try to see it front their point of view, then offer a happy medium that will satisfy both.
Gestionar las expectativas del cliente también implica escuchar y empatizar con su cliente. Debe demostrar que se preocupa por las necesidades, sentimientos y comentarios de su cliente, y que valora sus aportes y opiniones. Debe escuchar activa y atentamente, y hacer preguntas abiertas para aclarar y comprender la perspectiva de su cliente. También debe empatizar con las emociones, frustraciones y preocupaciones de su cliente, y reconocerlas respetuosamente. También debe proporcionar soluciones, alternativas y garantías cuando sea apropiado.
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From my experience of Customer Service in two different Countries ( a decade in each ) is more or less same. Why? Because, Every Heart Responds to Tender Love. You should be True in your words, tone, body language ( come from within ) and SMILE. It touches the person directly 100%. In short, one should try to imbibe SQ ( spiritual quotient ) in Life. I learned & practice what my Guru said & lived his life : In the Joy of others lies our own. Be Happy & make others Happy.
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Anna-Eléna Rausch
Brand Designer | Helping startups shape their personality and solve problems
(editado)Mirror your clients' needs and expectations. Literally, repeat what they said exactly how they said it, this will make them feel heard and understood. It also helps you to actively listen and take a moment to think about what it is they said. Of course, don't mirror mindlessly like a parrot - don't overdo it, choose the most important things, and ACTUALLY think about these things. (and don't EVER forget to write them down so you can actually act and deliver on the client needs)
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Listen to respond and not listen to react. There maybe times the customers arguments are irrational. At such times, what helps is to listen and paraphrase if this is what they are saying. Sometimes, when they hear themselves again, they take a step back and become logical again. Helping steer the conversation in the right direction.
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Acknowledging clients frustrations and addressing them in a calm, professional manner assures clients that you are there to help and support them through the process. It shows that you understand that certain matters can be stressful.
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One thing I've found helpful while dealing with clients of different language proficiencies is code switching - the act of mirroring someone's language or speech patterns. Customers feel better understood, and are able to humanise you and whatever boundaries or limitations your company has when you are able to relate to them on a personal level. While professionalism should always be maintained, casual and honest conversations go a long way.
El consejo final y más importante para gestionar las expectativas del cliente es ofrecer calidad. La calidad se refiere al grado de excelencia y satisfacción que sus servicios o productos proporcionan a su cliente. Debe asegurarse de que su trabajo cumpla o supere las expectativas de su cliente, y que cumpla con sus promesas y compromisos. También debe medir y evaluar su desempeño, y solicitar comentarios de su cliente. También debe celebrar sus logros, agradecer a su cliente y pedir referencias o testimonios.
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It will go a long way toward making the client happy, when you can't do what they hope for, to surprise them with something, perhaps a small enhancement, that they have been wanting. It shows you're paying attention, and that you care. It shouldn't be too hard to get this through product given the circumstances.
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Besides making sure that you and your client have the same definition of success, have clear plans outlined with a timeline this will boost client faith in you. Always updating clients on the progress. And aim at completing earlier than the anticipated period, operating at a lower cost and this will make the client more happy. I believe with the above you can manage client expection
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Under-promise and over-deliver. This will ensure you delight the customer and win their trust and confidence back in you and the business they do with you.
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Setting expectations is one skill that I want every customer service professional to master. It is highly underrated, not so easy, but extremely important. It can make or break your customer's experience. When expectations are clearly defined, it sets the foundation right, ensuring that your customers receive a high-quality experience. But how do you set expectations? - Communication is the key - Understand your customer's objectives - Assign owners and define clear timelines - Align the right people - Hold your teams (and customers) accountable - Follow up & close the loop All of this will not only help you build trust with your customers but ensure that they know what to expect and what's happening every step of the way.
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I'm visiting the dark side for a moment because there's a problem we haven't talked about. This is the problem of clients who aren't playing fair. In many articles, solutions to conflict rest on communication, understanding, and most importantly, the desire on both parts to make things work. But what if the client doesn't want to make things work? A couple examples: Clients who say "they were told" something, they can't remember who said it, but they're now demanding some exorbitant new feature. Clients who view their vendor as servants rather than partners. Setting expectations is much more difficult here. If you're the least bit nervous about this, feel free to seek advice, do some research, and otherwise over-prepare. This isn't easy.
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Sales are not something to reach, sales are the results you got when you are involved in a continuous ‘Wow! Customer’s service’
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Providing clients with regular updates helps to build trust as well as fosters positive relationships and it keeps the clients informed and engaged throughout the whole process.
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It will be an effective approach to use a digital first strategy by offering your customers digital means and tools to seek and find solutions to any questions on their own based on their requirements. The next step is to enable them updating their own data. Examples: web portals, apps, manuals, downloads and FAQs, etc. It’s important that the content is concise, complete and adapted in a knowledge base for the customers to be able to resolve their enquiries by themselves.
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