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Ad Exchange - The What, How, and Why?
Jul 04, 202410 min read
Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ
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The eCPM Playbook: How to Analyze This Metric and Boost Your Revenue
Jul 02, 20245 min read
Why eCPM is the key metric for publishers? What's the eCPM meaning and the eCPM formula? How to increase eCPM and earn more? Read the article to find the answer...
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Header Bidding Explained: How To, How Much and Why?
Jun 21, 202412 min read
Wondering if header bidding is worth it? Or how much you should invest to make it work? Or what is header bidding in the first place? This article will answer y...
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