unexpected red theory

English

This English term is a hot word. Its inclusion on Wiktionary is provisional.

Etymology

First gained popularity on the social media platform TikTok in January 2024. Coined by Taylor Migliazzo Simon in early 2024.

Pronunciation

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Noun

unexpected red theory (uncountable)

1. (social media, design, fashion, neologism) A trend in interior design based on the idea that any room will appear more attractive if one adds a red item or feature to it, especially if the red item appears unusual or mismatches the other colors in the room. [from 2024]
   • 2024 February 24, Ingrid Fetell Lee, “The science behind the “unexpected red theory””, in The Aesthetics of Joy‎^[1]:

     Of course, the other essential part of the “unexpected red theory” is the unexpected — the element of surprise.