Wikipedia:Articles for deletion/The PC Plus™ Program

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was no consensus. — Crisco 1492 (talk) 15:15, 12 July 2013 (UTC)[reply]

The PC Plus™ Program

(Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL)

While this article's author appears to have striven for neutrality and for a collection of reliable sources, there does not appear to be any indication that this particular company's loyalty program is in any way unique. It may be unique among food retailers in Canada, but it is not unique in the world. While there might be a legitimate call for a general article about digital loyalty program that could be separated from the main loyalty program article, any article written about one particular company's loyalty program, unless it is truly unique, can only be seen as advertising. WikiDan61^ChatMe!_ReadMe!! 15:56, 27 June 2013 (UTC)[reply]

Keep. I don't see a sufficient argument to justify deletion. A subject does not have to be "unique" in order to have an article in Wikipedia. Failure to achieve uniqueness ≠ WP:SPAM. Taroaldo ✉ 17:16, 27 June 2013 (UTC)[reply]
Merge with Loblaws. Since this article is about a loyalty program specific to one store, I suggest that it be merged with Loblaws. With the exception of loyalty programs shared by multiple companies (Air Miles) or programs with notability on a national level (Canadian Tire money), there are very few articles on specific loyalty programs. --Ahecht (talk) 22:21, 27 June 2013 (UTC)[reply]

Article title also appears to violate WP:TITLETM. The spelling with the trademark is not demonstrably the most common usage in sources independent of the owner of the trademark. --Ahecht (talk) 22:34, 27 June 2013 (UTC)[reply]

Sorry, should've cited MOS:TM instead: "Do not use the ™ and ® symbols, or similar, in either article text or citations, unless unavoidably necessary for context (for instance, to distinguish between generic and brand names for drugs)." --Ahecht (talk) 22:36, 27 June 2013 (UTC)[reply]

Note: This debate has been included in the list of Canada-related deletion discussions. —Mike moral ♪♫ 07:02, 28 June 2013 (UTC)[reply]

Note: This debate has been included in the list of Business-related deletion discussions. • Gene93k (talk) 15:06, 28 June 2013 (UTC)[reply]

Relisted to generate a more thorough discussion so a clearer consensus may be reached.

Please add new comments below this notice. Thanks, Mark Arsten (talk) 21:06, 4 July 2013 (UTC)[reply]

Relisted to generate a more thorough discussion so a clearer consensus may be reached.

Please add new comments below this notice. Thanks, L Faraone 01:11, 12 July 2013 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.