WLFV
 | |
| Broadcast area | Richmond, Virginia |
|---|---|
| Frequency | 98.9 MHz |
| Branding | K-Love |
| Programming | |
| Format | Contemporary Christian |
| Ownership | |
| Owner | Educational Media Foundation |
| WARV-FM, WKYV | |
| History | |
First air date | November 22, 1971 (as WJMA-FM)[1] |
Former call signs | WJMA-FM (1971–1984) WVJZ (1984–1990) WJMA-FM (1990–2004) WCUL (2004–2005) WWLB (2005–2014)[2] |
Former frequencies | 96.7 MHz (1971–2001) |
Call sign meaning | WoLF Virginia (previous format) |
| Technical information | |
| Facility ID | 54872 |
| Class | B1 |
| ERP | 4,800 watts |
| HAAT | 227.4 meters (746 ft) |
| Links | |
| Webcast | Listen Live |
| Website | klove.com |
WLFV (98.9 MHz) is a commercial FM radio station, licensed to Midlothian, Virginia and serving the Greater Richmond Region.[3] The station is branded as "K-Love" and features a Contemporary Christian format. The station is owned by Educational Media Foundation (EMF).[4] WLFV's transmitter is off Basie Road in Henrico, Virginia.[5]
History
[edit]WJMA-FM signed on November 22, 1971, on 96.7 MHz from Orange, Virginia. It was co-owned with WJMA (1340 AM, now WVCV). In 2003, the station ended up in the hands of Maniquad Communications, which at the time was the owner of rimshots WBBT-FM in Powhatan and WARV-FM in Petersburg. Maniquad filed to move WJMA-FM to 98.9 FM in Richmond proper, and the station began broadcasting from its new facilities in March 2005.[6]
Prior to becoming K-Love in 2017, WLFV was owned by Alpha Media. The station featured a country music format branded as "The Wolf," and was simulcast on co-owned WARV-FM. On December 5, 2016, EMF filed an application with the FCC to purchase both WLFV and WARV-FM for $2 million.[7]
On March 22, 2017, following the consummation of EMF's purchase, WLFV began stunting, directing listeners to sister station WWLB (the classic country-formatted "Hank FM").[8] On March 23, 2017, WLFV went silent in advance of its impending flip to K-Love.[9]
WLFV remained off the air for three weeks while EMF repaired a failed satellite dish mount.[10] Finally, on April 14, 2017, WLFV returned to the airwaves as K-Love.[11] Despite the change in ownership and format, the station retained its WLFV call letters.
References
[edit]- ^ Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-252. Retrieved July 6, 2015.
- ^ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 6, 2015.
- ^ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 6, 2015.
- ^ "WLFV Facility Record". Federal Communications Commission, audio division. Retrieved April 6, 2017.
- ^ "WLFV-FM Radio Station Coverage Map".
- ^ "WLFV Facility Data". FCCData.
- ^ Alpha Sells Richmond Pair to EMF
- ^ Alpha Shakes Up Richmond Cluster Radioinsight - March 22, 2017
- ^ @VARTV (March 24, 2017). "#rva #VARTV" (Tweet). Retrieved March 25, 2017 – via Twitter.
- ^ "Notification of Suspension of Operations". FCC Licensing Database. Retrieved April 18, 2017.
- ^ @leecostic (April 14, 2017). "@VARTV @radioinsight So @KLOVERadio is finally on the air on 98.9 in Richmond, VA. Apparently keeping WLFV calls from "The Wolf"..." (Tweet). Retrieved April 18, 2017 – via Twitter.
External links
[edit]- Facility details for Facility ID 54872 (WLFV) in the FCC Licensing and Management System
- WLFV in Nielsen Audio's FM station database
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