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WSWI

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WSWI
Frequency820 kHz
Branding95.7 The Spin
Programming
FormatAlternative rock
AffiliationsAP Radio
Ownership
OwnerUniversity of Southern Indiana Board of Trustees
History
First air date
August 3, 1947 (1947-08-03)
Former call signs
WIKY (1947–1981)
Call sign meaning
"Southwestern Indiana"
Technical information[1]
Licensing authority
FCC
Facility ID68924
ClassD
Power250 watts (daytime only)
Transmitter coordinates
37°57′53.00″N 87°40′6.00″W / 37.9647222°N 87.6683333°W / 37.9647222; -87.6683333
Translator(s)95.7 W239CI (Evansville)
Repeater(s)90.7 WPSR-HD2 (Evansville)
Links
Public license information
WebcastListen live
Website957thespin.com

WSWI (820 AM) is a non-commercial educational radio station licensed to Evansville, Indiana, United States, carrying an alternative rock format known as "95.7 The Spin". Owned by the Board of Trustees of the University of Southern Indiana (USI), the campus radio station has studios and a transmitter site located on the USI campus in Evansville. WSWI operates during the daytime hours only, thus in addition to a standard analog transmission, the station's format is broadcast continuously via a simulcast over the HD2 digital subchannel of WPSR and a relay over low-power analog translator W239CI (95.7 FM), along with being available online.

It was established in 1947 as WIKY, the first station owned by Evansville-based South Central Broadcasting. The WIKY stations were successful, broadcasting mostly easy listening music. However, as music listenership shifted to FM, in 1981 South Central opted to buy a more successful AM station and donated the 820 kHz facility to the university, which relaunched it as a student-run station serving its communications program.

History

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WIKY

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On July 20, 1946, the South Central Broadcasting Company filed with the Federal Communications Commission to build a new radio station on 820 kHz, with 250 watts of power to operate during daylight hours only. The FCC granted the permit on October 17,[2] Work began in early 1947 to clear a tract of land at Mt. Auburn Road and Bismark Avenue, then outside the city limits.[3] Further, South Central obtained a permit to set up an FM station at the same time.[4]

WIKY began broadcasting on August 3, 1947, with a dedication ceremony, followed by regular programs the next day.[5][6] It did not have a network affiliation and presented news, sports, music, and local service programs such as the "Lost and Found Column of the Air".[5] The next year, WIKY-FM 104.1 debuted, providing full-time service to accompany the daytime-only radio station.[7]

In the early 1950s, WIKY lobbied vigorously for a VHF television channel to be allocated to Evansville. By October 1951, not only did it have an application awaiting processing, but a TV studio was under construction at the Auburn Heights complex, and president John Englebrecht claimed that it could be on the air in six weeks if it were granted a station.[8] At one point, as many as five applicants sought VHF channel 7, but the hearings turned into a four-way battle.[9] However, after its attorney suffered a mental breakdown, South Central withdrew from contention in February 1954.[10] Many of its hearing exhibits had been ruled inadmissible, and the application had already been called "ill-starred".[11] It instead opted to expand into television elsewhere, buying WTSK-TV in Knoxville, Tennessee, in 1954.[12]

WIKY AM and FM simulcast during daylight hours, carrying an easy listening format. However, in 1976, the FCC expanded the FM Non-Duplication Rule to cover stations in smaller markets.[13] By this time, WIKY was also seeing listeners tune in primarily on the FM frequency.[14] As a result, South Central began to chart a new course for the AM outlet, which was rumored to become a country music station to compete with WROZ (1400 AM).[15] Instead, WIKY went to a format that would later be called hot adult contemporary, aimed at an 18–34 age group.[16] By the start of the 1980s, however, the format had been dropped for a slightly more contemporary version of the FM format.[17]

WSWI

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In 1981, South Central entered into an agreement to buy WROZ from Fuqua Industries. FCC rules of the time did not permit the ownership of multiple AM or FM stations in the same market; as a result, to acquire WROZ—a station that could broadcast day and night and was a higher-performing country station—WIKY AM had to be divested. An agreement was reached with Indiana State University–Evansville (ISUE), which already had a communications major with 100 students and on-campus studios, to donate the facility to the school; ISUE had attempted for several years to obtain a permit for an FM station but faced difficulties finding a suitable frequency.[18] To prepare to take over the station, the university had to acquire additional tape recorders, a newswire service, and equipment to connect to the transmitter at the WIKY site.[19] South Central also donated some equipment and engineering assistance.[20] John Englebrecht appraised the value of the station being donated at slightly under $300,000.[21]

On November 3, 1981, South Central took over operations of WROZ, and ISUE took over the former WIKY AM with the new call sign WSWI and a format consisting of local news, classical music, and jazz.[22][23] The station also aired some sports broadcasts, though its ability to broadcast basketball games was severely curtailed by its daytime-only status.[24] (WIKY would return to the AM band in 1986 when the Non-Duplication Rule was dropped as a replacement for WROZ's country format.[25])

For its first year, WSWI used the WIKY AM tower site. However, in 1982, the tower collapsed, and the station was forced to use a 300-foot (91 m) as an improvised antenna.[26] It had already been planned for ISUE to build its own tower within five years, and as a result of the collapse, this was accelerated, with Englebrecht loaning $300,000 to the university to finance construction of an on-campus transmitter facility;[27] meanwhile, funds were raised from the community to build a satellite receiver to allow the station to access satellite-delivered news and music programming.[28] The tower was erected in 1983 after the FCC granted approval to the university.[29] In 1985, ISUE was separated from Indiana State University in Terre Haute and became the University of Southern Indiana.[30] Beginning in 1988, USI partnered with WPSR (90.7 FM), owned by the Evansville Vanderburgh School Corporation, to permit evening broadcasts of its athletics events.[31] In 1997, the transmitter was replaced after the 1950s unit donated by South Central broke down in a summer heat wave.[32]

In 1999, WSWI moved to a new liberal arts center on the USI campus, and student interest increased. To provide more air time for students, two longtime specialty shows featuring classical and big band music ended their runs on the station.[33] The station began streaming on the internet in 2002, which also enabled nighttime programming and thus coverage of more USI sporting events.[34]

WSWI, then known as "The Edge", and WPSR deepened their partnership in 2010 when WSWI's programming debuted as an HD2 subchannel of the latter station.[35] In 2016, an analog FM signal was added when translator W239CI was put into service, the culmination of efforts dating to the early 1990s to put WSWI on FM; the FM translator is broadcast from the WIKY tower site. As a result, all USI sports broadcasts previously on WPSR moved to WSWI, though WSWI would continue producing high school sports broadcasts for WPSR.[36] The station then rebranded as The Spin in time for the fall semester after press coverage of the FM launch led to a trademark concern; to remain "The Edge", WSWI would have had to pay an annual fee.[37]

References

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  1. ^ "Facility Technical Data for WSWI". Licensing and Management System. Federal Communications Commission.
  2. ^ FCC History Cards for WSWI
  3. ^ "Radio Station Gets $12,000 Building Permit". Evansville Press. Evansville, Indiana. February 11, 1947. p. 7. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  4. ^ "New FM Station Here Gets Go-Ahead Signal". Evansville Press. Evansville, Indiana. June 12, 1947. p. 11. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  5. ^ a b "On The Air Tomorrow --- 820 On Your Dial, WIKY". Evansville Courier and Press. Evansville, Indiana. August 3, 1947. p. 16-A. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  6. ^ "250-W Independent Opens in Evansville" (PDF). Broadcasting. August 4, 1947. p. 80. Archived (PDF) from the original on March 8, 2021. Retrieved October 5, 2014.
  7. ^ "It's Here: A New Member in the Family!". Evansville Press. Evansville, Indiana. August 29, 1948. p. 18. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  8. ^ "Firm Could Start Telecasts In 6 Weeks - - If It Had channel". Evansville Press. Evansville, Indiana. October 24, 1951. p. 1. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  9. ^ Klingler, Ed (July 10, 1952). "Fines To Seek TV Channel: Organize To Ask FCC for UHF 50". Evansville Press. Evansville, Indiana. p. 1, 7. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  10. ^ Kidney, Dan (February 12, 1954). "WIKY To Drop Out Of Channel 7 Fight". Evansville Press. Evansville, Indiana. p. 1. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  11. ^ "WIKY Plans to Withdraw Channel 7 TV Application". Evansville Courier and Press. Evansville, Indiana. February 13, 1954. p. 11. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  12. ^ "WIKY Owners Buy Knoxville TV Station". Evansville Press. Evansville, Indiana. May 22, 1954. p. 1. Archived from the original on April 9, 2022. Retrieved April 9, 2022 – via Newspapers.com.
  13. ^ "Tri-State Calling: Complaints about drivers". Evansville Press. Evansville, Indiana. October 16, 1976. p. 12. Retrieved April 9, 2022 – via Newspapers.com.
  14. ^ Brown, Fred M. (August 7, 1977). "Two stations have big lead". Evansville Press. Evansville, Indiana. p. 17. Retrieved April 9, 2022 – via Newspapers.com.
  15. ^ "Parking lot jurisdiction". Evansville Press. Evansville, Indiana. January 22, 1977. p. 8. Retrieved April 9, 2022 – via Newspapers.com.
  16. ^ Davis, Rich (April 6, 1977). "WIKY Radio separating AM, FM programming". Evansville Courier and Press. Evansville, Indiana. p. 25. Retrieved April 9, 2022 – via Newspapers.com.
  17. ^ McManus, Ken (July 20, 1981). "Evansville's radio market reviewed". Evansville Press. Evansville, Indiana. p. 13. Retrieved April 9, 2022 – via Newspapers.com.
  18. ^ Hutchinson, Nancy (April 11, 1981). "Donation of WIKY-AM would give ISUE its own voice over the radio". Evansville Courier and Press. Evansville, Indiana. p. 1. Retrieved April 9, 2022 – via Newspapers.com.
  19. ^ Smith, Patrice (April 14, 1981). "WIKY AM transfer 'deal' to ISUE should be on paper within month". Evansville Courier. Evansville, Indiana. p. 13. Retrieved April 9, 2022 – via Newspapers.com.
  20. ^ Considine, Dan (May 3, 1981). "ISUE radio station possible by January". Evansville Sunday Courier and Press. Evansville, Indiana. p. 4-B. Retrieved April 9, 2022 – via Newspapers.com.
  21. ^ Smith, Patrice (November 4, 1981). "CBS' 'The Other Victim' explores the effect of rape on the spouse". Evansville Courier and Press. Evansville, Indiana. p. 11. Retrieved April 9, 2022 – via Newspapers.com.
  22. ^ Smith, Patrice (October 29, 1981). "WIKY-AM to change name, style when ISUE takes over Monday". Evansville Courier and Press. Evansville, Indiana. p. 13. Retrieved April 9, 2022 – via Newspapers.com.
  23. ^ "WSWI debut is postponed until Tuesday". Evansville Courier and Press. Evansville, Indiana. October 30, 1981. p. 21. Retrieved April 9, 2022 – via Newspapers.com.
  24. ^ Kaiser, Tim (November 21, 1986). "Campus station to carry USI's basketball opener Saturday". Evansville Courier and Press. Evansville, Indiana. p. 39. Retrieved April 9, 2022 – via Newspapers.com.
  25. ^ "WROZ out; WIKY-AM taking over". Evansville Courier and Press. Evansville, Indiana. August 27, 1986. p. 9. Retrieved April 9, 2022 – via Newspapers.com.
  26. ^ "New WIKY tower coming". Evansville Courier and Press. Evansville, Indiana. June 13, 1982. p. Sunday Look 31. Retrieved April 9, 2022 – via Newspapers.com.
  27. ^ Considini, Dan (July 18, 1982). "ISUE seeking radio tower with a boost from WIKY". Evansville Press. Evansville, Indiana. p. 3-B. Retrieved April 9, 2022 – via Newspapers.com.
  28. ^ "Building progresses on ISUE president's home". Evansville Courier and Press. Evansville, Indiana. August 8, 1982. p. 9-G. Retrieved April 9, 2022 – via Newspapers.com.
  29. ^ Considine, Dan (August 28, 1983). "Public gives schools a poor grade". Evansville Press. Evansville, Indiana. p. 5-B. Retrieved April 9, 2022 – via Newspapers.com.
  30. ^ Hutchinson, Nancy (April 17, 1985). "Orr signing sends ISUE on its way". Evansville Courier and Press. Evansville, Indiana. p. 1, 3. Retrieved April 9, 2022 – via Newspapers.com.
  31. ^ Schwent, Michelle (November 16, 1988). "USI finds radio channel for basketball broadcasts". Evansville Press. Evansville, Indiana. p. 35. Retrieved April 9, 2022 – via Newspapers.com.
  32. ^ Swanson, Patricia (August 18, 1997). "WSWI transmitter: July heat knocked campus station off the air for three weeks". Evansville Press. Evansville, Indiana. p. 11. Retrieved April 9, 2022 – via Newspapers.com.
  33. ^ Swanson, Patricia (January 5, 2001). "Two broadcasters at USI station ending programs". Evansville Courier and Press. Evansville, Indiana. p. B9. Retrieved April 9, 2022 – via Newspapers.com.
  34. ^ Rohrig, Byron (August 10, 2003). "Webcasting lets USI radio go international". Evansville Courier and Press. Evansville, Indiana. p. A1, A16. Retrieved April 9, 2022 – via Newspapers.com.
  35. ^ Martin, John (February 23, 2010). "USI radio station moves up to high definition". Evansville Courier and Press. Evansville, Indiana. p. A7. Retrieved April 9, 2022 – via Newspapers.com.
  36. ^ Erbacher, Megan (June 28, 2016). "USI radio station makes move to FM side of dial". Evansville Courier and Press. Evansville, Indiana. p. A4. Retrieved April 9, 2022 – via Newspapers.com.
  37. ^ Loesch, Sarah (September 7, 2016). "Radio station undergoes changes". The Shield. Archived from the original on October 21, 2020. Retrieved April 9, 2022.
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