The General (insurance)
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| Industry | Insurance |
|---|---|
| Founded | 1963 |
| Headquarters | Nashville, Tennessee, United States |
Area served | United States |
| Products | Auto insurance |
| Parent | Sentry Insurance |
| Website | thegeneral |
The General is a licensed insurance agency that is a subsidiary of Sentry Insurance that focuses on auto insurance. In 2012, the company was acquired by American Family Insurance; The General brand remained as a separate brand.[1] In 2024 Sentry Insurance announced that it would acquire The General from American Family Insurance for $1.7 Billion, and the acquisition was finalized on December 31, 2024.[2] The General specializes in insuring drivers who are considered "high risk" whose car insurance premiums are typically more expensive.[3] Tiku Raval is the current president of The General. [4]
History
[edit]The General began selling insurance in 1963, under the company name Permanent General Agency.[5] Later, the name was changed to Permanent General Assurance Corporation (PGAC), and in 2012, it was announced that Permanent General and all affiliated companies will unify under the one brand name "The General."[6]
Since 2016, retired professional basketball player Shaquille O'Neal has endorsed and appeared in numerous commercials for the company.[7]
Operating territory
[edit]The General is based in Nashville, Tennessee, and has several physical store operations throughout the state of Louisiana. The General offers coverage in 47 states excluding Alaska, Hawaii, and Michigan.
Awards
[edit]In 2012, The General and Ken Roberts Productions received three Telly Awards for television commercials in the Animation category. A Silver Award was won for the "Baseball" commercial, and Bronze Awards were won for "Football" and "Snowboard".[8] In 2019, The General was certified a "Great Place to Work".[9]
References
[edit]- ^ "American Family Insurance | Newsroom".
- ^ "Insurance Business | Insurance News".
- ^ "The General Car Insurance | comparenow.com".
- ^ "Tiku Raval | LinkedIn".
- ^ "About The General Car Insurance: Our History | The General". www.thegeneral.com.
- ^ Darlene, Janell (Mar 5, 2021). "The General Insurance Re-Brand".
- ^ Rovell, Darren (May 18, 2016). "Shaq to endorse company that insured college car". Retrieved July 22, 2016.
- ^ "Winners". Telly Awards.
- ^ "The General". Great Place To Work®.