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The following references may be useful when improving this article in the future:

Merskin, Debra (2004). "Reviving Lolita?: A Media Literacy Examination of Sexual Portrayals of Girls in Fashion Advertising". American Behavioral Scientist. 48 (1): 119–129. doi:10.1177/0002764204267257. ISSN 1552-3381.
Reprinted in: Leon-Guerrero, Anna; Zentgraf, Kristine, eds. (2009). Contemporary Readings in Social Problems. Thousand Oaks, Calif.: Pine Forge Press. pp. 97–103. ISBN 978-1-4129-6530-9.

I edited a sentence within the lead about examples of sexually appealing images in advertising to increase formality. ==

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Suggestion to add

In the Prevalence section: "In a study conducted at the University of Georgia in 2003, researchers looked at sexual advertisements in magazines over the span of the last 30 years. The rate at which sex in advertising is being used increased from 15% to 27% in the advertisements that the researchers looked at. Their reasoning behind the increase is because they believe sex still sells, specifically with “low-risk products impulse purchases.” The study also mentions “alcohol, entertainment and beauty are the main product categories that use sex in advertising. ^[1]

This is a great suggestion to add. I didn't know the increased rate of sex in advertising. Sex has always sold and it's something that we cannot forget. It does always seem that alcohol advertisements (vodka in particular)tend to really have overly-sexualized ads. I think you are on the right to track to improving this article because of the great information that you have garnered. Carolineshowardssu98 (talk) 22:16, 4 December 2016 (UTC) Peer review: In the prevalence section, the statistic you provide for the rise of sex in advertising is a great thing to add to this article. The assertion that "sex still sells" is a significant and relevant statement to provide. Also, mentioning that the sexual ads have increased is connected to impulse buying is an interesting and a good addition to the page. Just remember to proof read, everything looks good to me. DanielleFiandaca (talk) 15:07, 8 December 2016 (UTC)[reply]

In the Criticism section: "In this Skyy vodka advertisement, which was a part of Skyy Vodkas “SKYY SEXY” campaign in 2010,^[2] we see a woman's legs wrapped around a bottle of Skyy Vodka. Skyy is known for using sex in their advertising looking back at previous campaigns^[3]. This advertisement has received criticism for its sexual appeal, specifically to our youth. Bruce Lee Livingston, of the Marin Institute (the Marin Institute was renamed in 2011 to the new name Alcohol Justice.) ^[4] stated “This is just ridiculous, It’s a porn-a-hol”.^[5] He continues to mention its affect on underage kids. “Underage kids will look at this and associate sexual prowess with drinking Skyy.” ^[6]Skyy Vodka’s marketing director, Maura McGinn, defended the advertisement by stating “It’s the content of our product….We’re an adult consumed mostly in the evenings and in flirtatious situations.” McGinn even defended the advertisement when pitted against the Distilled Spirits Council of the U.S. ad code that states, “Beverage alcohol advertising and marketing materials should not rely upon sexual prowess or sexual success as a selling point for the brand.” ^[7]McGinn stated, “There is nothing in our ad that would suggest we are making such a claim.” ^[8]Danteglauria (talk) 14:45, 1 December 2016 (UTC) Peer review: The association of ads influence on children that you mention with the skyy vodka is an important topic to add. Also the connection you discuss with the youth associating sexual prowess to the vodka is interesting. I found that your sources defend your article well, this would be a good section to add.DanielleFiandaca (talk) 15:07, 8 December 2016 (UTC)[reply]

References

^ Mulvey, Jeanette. "Why Sex Sells...More Than Ever". Business News Daily. Retrieved December 1, 2016.
^ Mason, Sarah; Brown, Brody. "Skyy Spirits Unveils Sexiest Ad Campaign in SKYY® Vodka History". Business Wire. Retrieved December 1, 2016.
^ Powers, Liz. "Skyy Ad Campaign Sells More Than Just Vodka". epowers1.blogspot.com. Retrieved December 1, 2016.
^ Hanson, Ph.D David J. "Alcohol Abuse Prevention". AlcoholFacts.com. Retrieved December 1, 2016.
^ Horvitz, Bruce. "Skyy Pushes the Envelope with Sexy Ad Campaign". usatoday.com. Retrieved December 1, 2016.
^ Horvitz, Bruce. "Skyy Pushes the Envelope with Sexy Ad Campaign". usatoday.com. Retrieved December 1, 2016.
^ "Code of Reasonable Practices". Discuss.org. Retrieved December 1, 2016.
^ Horvitz, Bruce. "Skyy Pushes the Envelope with Sexy Ad Campaign". usatoday.com. Retrieved December 1, 2016.

Inequality in advertisements

Inequality in advertisements 223.239.25.49 (talk) 10:31, 15 December 2021 (UTC)[reply]

Rewrote the lead.

Thoughts? Informationageuser (talk) 12:41, 4 July 2022 (UTC)[reply]

Evolutionary theory section reads like the blog of an incel rather than an actual informative section.

The section just says and assumes that men are more sex driven than women without giving any evidence for it and acts like men and women are purely rational beings seeking only to produce children rather people with personal reasons for a lot of what they do.

It is the biological prerogative of the male to reproduce with as many females as possible, as this increases his chances of producing offspring. Because of this need to reproduce as much as possible, males search for cues which signal females are available and accessible, such as seductive behavior, as well as cues that indicate good health, including facial symmetry, shiny hair and firm breasts. Evolutionary research into female sex strategies show that women are more concerned about long term prospects and mates' resources, and less interested in typical male requirements of good health and accessibility.

This explains why sexually explicit adverts tend to be directed at male consumers, whereas products aimed at a female market typically involve romantic imagery, and males who are wealthy, intelligent or powerful.

Thus, I think it should either be completely reworded or just removed outright. EldritchEmpress (talk) 10:01, 27 July 2023 (UTC)[reply]

[Georgia_Study-1] Mulvey, Jeanette. "Why Sex Sells...More Than Ever". Business News Daily. Retrieved December 1, 2016.

[Sexy_Skyy_Campaign-2] Mason, Sarah; Brown, Brody. "Skyy Spirits Unveils Sexiest Ad Campaign in SKYY® Vodka History". Business Wire. Retrieved December 1, 2016.

[Skyy_campaigns-3] Powers, Liz. "Skyy Ad Campaign Sells More Than Just Vodka". epowers1.blogspot.com. Retrieved December 1, 2016.

[Alcohol_facts-4] Hanson, Ph.D David J. "Alcohol Abuse Prevention". AlcoholFacts.com. Retrieved December 1, 2016.

[Critisism-5] Horvitz, Bruce. "Skyy Pushes the Envelope with Sexy Ad Campaign". usatoday.com. Retrieved December 1, 2016.

[criticism-6] Horvitz, Bruce. "Skyy Pushes the Envelope with Sexy Ad Campaign". usatoday.com. Retrieved December 1, 2016.

[Discuss-7] "Code of Reasonable Practices". Discuss.org. Retrieved December 1, 2016.

[8] Horvitz, Bruce. "Skyy Pushes the Envelope with Sexy Ad Campaign". usatoday.com. Retrieved December 1, 2016.

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