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Shōwa nostalgia

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Display at the Shōwa Retro Packaging Museum, Ōme

Shōwa nostalgia[1] (Japanese: 昭和ノスタルジア)[2] includes nostalgia for certain aspects of the postwar Shōwa era.[1][3][4][5] Shōwa retro (Japanese: 昭和レトロ) is retro related to the Shōwa era. The Shōwa Retro Boom (Japanese: 昭和レトロブーム) includes increased popularity and sales of Shōwa retro goods and services.[6] (The expression also loosely includes increased popularity of some things from the early part of the Heisei era).[7] The beginnings of periods of increased nostalgia have been dated to 1974,[7] 1986,[8] 2005,[7] 2012[9] and 2017.[7]

Overview

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As of 2017, three quarters of the Japanese population were born in the Shōwa era.[10] By 2004, the expression "furuki yoki Showa" was in use.[11]

Film and television

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Manifestations of Shōwa nostalgia include television programmes about the Shōwa era, such as Takeda Tetsuya no Shōwa wa kagayaiteita,[12] broadcast from 2013 onwards.

It has been said that the film Always: Sunset on Third Street (2005) caused a period of increased Shōwa nostalgia.[2][7][13] From Up on Poppy Hill (2011) is nostalgic about 1963 Japan.[14][15] The director said that he was nostalgic about late 1950s to early 1960s Japan.[16]

Music

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It has been said that the city pop boom began with nostalgic crate digging by Japanese DJs at the end of the 20th century.[17][18] It has been said that the city pop boom was the beginning of a period of increased interest in Shōwa retro.[19] Older people are nostalgic about the songs Mayonaka no Door (1979) and Plastic Love (1984).[20] It has been said that the interest of young people in Shōwa retro came to public attention around 2017 when, amongst other things, a dance[7] that uses the song Dancing Hero (Eat You Up) (1985)[21] became popular.[7] As of 2024, there is nostalgia for Meiko Nakahara and Saki Kubota as artists in the new music genre in the 1980s.[20][22] It has been said there is a "Shōwa Kayo Boom" (Japanese: 昭和歌謡ブーム)[23] and that Shōwa era kayōkyoku songs have become popular among young people.[24][25][26] Episodes of the The Best Ten have been rebroadcast in Japan[24] and the Shōwa era music of Akina Nakamori and Seiko Matsuda,[27] and others,[28] has become popular in South Korea.[27] The 2023 music video for ClariS' cover version of Samishii Nettaigyo is a homage to Wink.[29][30]

Manga

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It has been said that the publication of Sunset on Third Street in 1974 caused a period of increased nostalgia.[7]

Fashion

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Shōwa retro includes the revival of Shōwa era fashions such as the taiyozoku clothing style.[31][32] There are Shōwa retro sneakers.[33] There are shops for clothing produced in the Shōwa era.[34]

Food and drink

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Recreation of a dagashiya at Ōme Akasuka Fujio Kaikan Museum (Retro Museum of Packaging from the Shōwa Era, 1926–1989)

Manifestations of Shōwa retro include the revival of kissatens[35][36][3] and tableware with floral patterns,[9][37][38] and the consumption of dagashi[3] and ice cream soda (kuriimu sōda).[9] McDonald's Japan produced the "Kissa Mac" range of food in 2023.[39]

Shopping

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Tateishi Nakamise Shotengai, in Tateishi, Tokyo, a Shōwa retro shōtengai[40]

There are Shōwa retro shōtengai (shopping streets).[41][42][1][3][40] The Sagamihara Vending Machine Park consists of retro vending machines from the Shōwa era.[43][44][5]

Analogue technology

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Fujicolor Utsurundesu cameras

Manifestations of Shōwa retro include the revival of disposable cameras, such as the Fujicolor Utsurundesu (1986),[45][46][6] and cassette tapes.[7][47]

Cars

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The Mitsuoka M55 is a Shōwa retro car from Mitsuoka.[48][49][50] There are collectors of Shōwa era cars.[51]

Second hand goods

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As of 2023, the value of some second hand Shōwa retro goods produced in the Shōwa era had doubled.[52] Showa era retro goods have become popular as Christmas gifts.[53]

Museums

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Displays at the Shōwa Retro Packaging Museum, Ōme

There is a Shōwa retro museum in Ōme, Tokyo (Shōwaretoro shōhin hakubutsukan).[54] There are Shōwa retro exhibits at the Retorosupēsu-zaka kaikan in Nishi-ku, Sapporo[55] and at the Shōwa Era Lifestyle Museum in Kitanagoya.[56]

Politics

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As of 2017, there was nostalgia for Kakuei Tanaka.[10]

References

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  1. ^ a b c Showa Nostalgia. NHK. Broadcast 2 March 2024.
  2. ^ a b 「良き時代への懐古」が意味するもの――『昭和ノスタルジアとは何か』. 好書好日. 7/1/2021.
  3. ^ a b c d Japan is nostalgic for a past that was in part worse than its present. The Economist. 22 June 2023.
  4. ^ New era aside, Showa nostalgia continues to keep rolling along. The Japan Times. 20 July 2019.
  5. ^ a b The Showa Revival in Japan: Why It’s Happening and Where to Get Your Retro Fix. Tokyo Weekender. 16 June 2017.
  6. ^ a b なぜ昭和レトロな商品やサービスがヒットするのか　「写ルンです」や「商店街」など. News ポストセブン. 11/10/2021.
  7. ^ a b c d e f g h i 昭和レトロはどこへ行く――令和の若者にウケるわけ. Chūō Kōron. 10 May 2024.
  8. ^ もはや「レトロブーム」自体が懐かしい. Yomiuri Shimbun. 19 April 2024.
  9. ^ a b c 令和の若者には新鮮「昭和レトロ」…純喫茶のクリームソーダやプリン人気、花柄グラス復刻. Yomiuri Shimbun. 11 April 2024.
  10. ^ a b Japan's magazines get misty-eyed over Showa Era brothels. The Japan Times. 4 March 2017.
  11. ^ The Showa days: Were they really that good?. The Japan Times. 26 August 2004.
  12. ^ 【酒井惇一・昔の農村・今の世の中】第40回　「大正は遠くなりにけり」はどこへ？. JAcom. 14 February 2019.
  13. ^ なぜ今昭和に心惹かれるのか : 映画『ALWAYS 三丁目の夕日』に見る昭和ブーム (2008) 3 表現文化 96. Departmental Bulletin Paper, Osaka City University. CiNii.
  14. ^ Everyday Life, Washed in the Colors of Memory. The New York Times. 14 March 2013.
  15. ^ From Up On Poppy Hill is rich in nostalgia. The Georgia Straight. 21 March 2013.
  16. ^ A Valentine to a Vanished Era. Animation Magazine. 14 December 2012.
  17. ^ 日本のシティ・ポップが世界で大ブームのワケを追え！. NHK. 28 July 2023.
  18. ^ As to nostalgie and city pop, see 日本の「シティポップ」が、香港で新たな音楽ジャンルに姿を変えていた. COURRiER Japon. 24 January 2024.
  19. ^ 令和に復刻した「昭和レトロ」にZ世代も昭和世代もメロメロ！その理由は？. AERA dot. 21 September 2024.
  20. ^ a b 坂本つとむやシティーポップ、「ふてほど」のヒットから再生のキーワードは1980年代？！/芸能ショナイ業務話. Sankei Sports. 4 April 2024.
  21. ^ Viral dance crazes highlight a generational shift. The Japan Times. 21 October 2017.
  22. ^ 歌って味わう!昭和レトロポップス (4)シンガーソングライターの時代. NHK. 23 August 2023.
  23. ^ 80年代ヒット曲がうけるワケ　NHKBS「歌える！J－POP」長尾賢治プロデューサーが語る. Nikkan Sports. 15 April 2023.
  24. ^ a b 「ザ・ベストテン」まるごと再放送　若者にも昭和歌謡ブーム　「マツコ」で手応え. Sponichi Annex. 29 May 2020.
  25. ^ 令和に熱い、みんな歌える「昭和歌謡」　若者がネットで拡散・共有. Sankei Shimbun. 22 October 2020.
  26. ^ 昭和歌謡・ポップスにスポットが当たる理由 当時を知るヒットメーカー「今の若い人たちに響くのは当然かも」. Radio Kansei. 6 June 2023.
  27. ^ a b 松田聖子と中森明菜が2トップ…韓国に空前の日本歌謡ブームで商機到来！. Nikkan Gendai. 16 October 2024.
  28. ^ 韓国で昭和歌謡ブーム!? NewJeansハニ・住田愛子らが歌う80年代ヒット曲に注目. Radio Kansai. 23 July 2024.
  29. ^ 昭和歌謡ブームを後押しする最旬の4組、 Night Tempo、ClariS、武藤彩未、The Biscats. ENTAME next. 10/9/2023.
  30. ^ 【ClariS】の『淋しい熱帯魚』は、Winkを敬愛した表現力の結晶だ. アニメージュ (Animage Plus). 21 June 2023.
  31. ^ Showa Day: Fashion Items That Have Persisted Through Time. Japan Forward. 29 April 2023.
  32. ^ As to 1950s to 1980s retro fashion, see レトロファッションが流行中！　今っぽいレトロコーディネートのお手本22選とおすすめブランド5選【50／60／70／80年代】. ELLEgirl (Japan). 30 May 2022.
  33. ^ Japanese Sneakers Making their Presence Known with Innovative Designs; Drawing on Retro Inspiration for New Styles. The Japan News. 31 October 2024.
  34. ^ Japan’s most state-of-the-art vintage Showa clothing shop opens online. Sora News 24. 8 March 2022.
  35. ^ Millennials and Gen Zers Behind Japan’s Latest Kissaten Revival. Tokyo Weekender. 13 April 2022.
  36. ^ Showa seduction: The unending attraction of retro Japan. The Japan Times. 24 April 2023.
  37. ^ Tokyo: Revived Showa Era Glasses a Hit with Young People. The Japan News, from the Yomiuri Shimbun. 24 July 2023.
  38. ^ ＜昭和レトロ探訪＞（８）石塚硝子の復刻したガラス食器（岩倉市）. Chunichi Shimbun. 7 May 2023.
  39. ^ McDonald’s Japan goes old-school with new Showa-era Kissa Mac sweets lineup. Japan Today. 21 April 2023.
  40. ^ a b いまも現役！全国の「昭和レトロ商店街」を巡る旅　歴史が積み重なった佇まいと人の温もりを感じられる7選. News ポストセブン. 4 March 2024.
  41. ^ Tokyo: Retro Shopping Street Offers Taste of 1950s Japan. The Japan News. 5 July 2023.
  42. ^ ＜昭和レトロ探訪＞　（４）せと末広町商店街（瀬戸市）. Chunichi Shimbun. 3 May 2023.
  43. ^ Retro Showa Era Vending Machines Given New Life in Kanagawa. The Japan News. 22 January 2024.
  44. ^ Retro vending machines: Insert coins and relive memories of old. The Asahi Shimbun. 19 November 2024.
  45. ^ たまごっち、写ルンです…　昭和から平成、レトロを楽しむZ世代. Mainichi Shimbun. 30 October 2021.
  46. ^ Retro Japan: Disposable Cameras Back in Style - Dig More Japan. NHK World. 2022.
  47. ^ カセットテープ再ブーム時代に「カセットテープ型2.5インチドライブケース」を衝動買い. ASCII.14 April 2022.
  48. ^ 昭和レトロな新型車＝創業５５年記念の「Ｍ５５」―光岡自動車. Jiji. 21 November 2024.
  49. ^ 70年代の“GTカー”が令和に復活!? 限定100台のミツオカ「M55ゼロエディション」ついに登場. Vague. 23 November 2024.
  50. ^ Mitsuoka Motor Launches Limited Run of M55 Concept Car; 100 Retro Inspired Vehicles to be Sold for ¥8.08 Million Each. The Japan News. 22 November 2024.
  51. ^ ＜昭和レトロ探訪＞　（７）クラシックカー収集家・石川昭さん（豊田市）. Chunichi Shimbun. 6 May 2023.
  52. ^ 昭和レトロもはやビンテージ品　古さに価値、値段高騰. The Nikkei. 31 January 2023.
  53. ^ Showa-era retro items popular as Christmas gifts on flea market app Mercari in Japan. Mainichi Shimbun. 19 December 2022.
  54. ^ 芸術さんぽ　昭和レトロ商品博物館（東京都青梅市）　「あの頃」を思い出す　／東京. Mainichi Shimbun. 26 May 2023.
  55. ^ 昭和レトログッズいっぱい　札幌の私設博物館「レトロスペース・坂会館」開業30周年. Hokkaido Shimbun. 20 November 2024.
  56. ^ “昭和レトロ”を感じさせる食器等集めた展示会 1000点以上並ぶ 愛知・北名古屋市 昭和日常博物館. Tōkai Television Broadcasting. 16 May 2024.
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