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SM Supermalls

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SM Supermalls
Product typeShopping mall chain
OwnerSM Prime
CountryPhilippines
IntroducedNovember 8, 1985; 39 years ago (November 8, 1985)
Related brandsSM Retail
MarketsPhilippines and China
TaglineYou're always welcome here.
We've got it all for you!
Websitesmsupermalls.com
smsupermalls.cn

SM Supermalls, or simply SM, is a chain of shopping malls owned by the Philippines-based SM Prime. As of October 2024, it has a total of 95 malls (87 in the Philippines and 8 in China). It also has 13 malls under construction (5 in the Philippines and 2 in China). It was formerly known as Shoemart.

History

SM North EDSA, the first SM Supermall.

SM Supermalls was pioneered by Henry Sy, a Chinese-Filipino businessman whose roots traces back to Fujian. Sy opened his first shoe store in Quiapo in 1948 and later the first store under the Shoemart (SM) name in 1958 along Carriedo.[1] In 1972, Shoemart turned into a full-line department store.[2]

In 1985, the company ventured into the supermarket and home appliance store business. It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.[3]

SM expanded abroad with the opening of its first branch in China in 2001. The mall is SM City Xiamen in Fujian.[4]

Due to the COVID-19 pandemic, the company's revenue was down nearly 50% in 2020, though it claims to have maintained a healthy occupancy rate throughout the pandemic.[5]

Locations

Currently, there are 89 shopping malls in the Philippines managed by SM Supermalls, including the latest addition, SM J Mall, which opened on October 25, 2024. It also has eight malls in China, including the most recent mall, SM City Yangzhou, which opened on September 29, 2023.[6] SM North EDSA in Quezon City, SM Mall of Asia in Pasay, SM Megamall in Mandaluyong, and SM Seaside City in Cebu City are among the largest in the Philippines.[7] and also among the largest shopping malls in the world.

Philippines

Name Opening Date Location Province/Region
SM North EDSA November 8, 1985 Quezon City Metro Manila
SM City Sta. Mesa September 28, 1990 Quezon City Metro Manila
SM Megamall June 28, 1991 Mandaluyong Metro Manila
SM City Cebu November 27, 1993 Cebu City Cebu
SM Southmall April 2, 1995 Las Piñas Metro Manila
SM City Bacoor July 25, 1997 Bacoor Cavite
SM City Fairview October 25, 1997 Quezon City Metro Manila
SM City Iloilo June 11, 1999 Iloilo City Iloilo
SM City Manila April 14, 2000 Manila Metro Manila
SM City Pampanga November 11, 2000 San Fernando and Mexico Pampanga
SM City Sucat May 25, 2001 Parañaque Metro Manila
SM City Davao November 16, 2001 Davao City Davao del Sur
SM City CDO Uptown November 15, 2002 Cagayan de Oro Misamis Oriental
SM City Bicutan November 29, 2002 Parañaque Metro Manila
SM City Lucena October 3, 2003 Lucena Quezon
SM City Baguio November 21, 2003 Baguio Benguet
SM City Marilao November 28, 2003 Marilao Bulacan
SM City Dasmariñas May 21, 2004 Dasmariñas Cavite
SM City Batangas November 12, 2004 Batangas City Batangas
SM City San Lazaro July 15, 2005 Manila Metro Manila
SM City Valenzuela October 28, 2005 Valenzuela Metro Manila
SM City Molino November 18, 2005 Bacoor Cavite
SM City Santa Rosa February 17, 2006[8] Santa Rosa Laguna
SM City Clark May 12, 2006 Angeles City Pampanga
SM Mall of Asia May 21, 2006 Pasay Metro Manila
SM Center Pasig August 19, 2006 Pasig Metro Manila
SM City Lipa[9] September 22, 2006 Lipa Batangas
SM City Bacolod March 2, 2007 Bacolod Negros Occidental
SM City Taytay November 9, 2007 Taytay Rizal
SM Center Muntinlupa November 16, 2007 Muntinlupa Metro Manila
SM City Marikina September 5, 2008 Marikina Metro Manila
SM City Rosales November 28, 2008 Rosales Pangasinan
SM City Baliwag[10] December 12, 2008 Baliuag Bulacan
SM City Naga May 1, 2009 Naga Camarines Sur
SM Center Las Piñas October 2, 2009 Las Piñas Metro Manila
SM City Rosario November 20, 2009 Rosario Cavite
SM City Tarlac April 30, 2010 Tarlac City[11] Tarlac
SM City San Pablo October 1, 2010 San Pablo Laguna
SM City Calamba October 15, 2010 Calamba Laguna
SM City Novaliches October 22, 2010 Quezon City Metro Manila
SM City Masinag May 6, 2011 Antipolo[12] Rizal
SM City Olongapo Downtown December 15, 2011 (soft opening)
February 10, 2012 (grand opening)		 Olongapo[12] Zambales
SM City Consolacion June 1, 2012 Consolacion[13] Cebu
SM City San Fernando Downtown July 20, 2012 San Fernando[12] Pampanga
SM City General Santos August 10, 2012 General Santos[14] South Cotabato
SM Lanang September 28, 2012 Davao City[15] Davao del Sur
SM Aura May 17, 2013 Taguig[16] Metro Manila
SM City BF Parañaque November 29, 2013[17] Parañaque[18] Metro Manila
SM City Cauayan May 30, 2014[19] Cauayan[20][21][22] Isabela
SM Center Angono November 14, 2014[23] Angono[24] Rizal
SM Megacenter Cabanatuan April 24, 2015[25] Cabanatuan Nueva Ecija
SM City San Mateo May 15, 2015 San Mateo[26][27] Rizal
SM City Cabanatuan October 9, 2015 Cabanatuan[28] Nueva Ecija
SM Center Shaw October 13, 2015[29] Mandaluyong Metro Manila
SM Center Sangandaan October 23, 2015 Caloocan[30] Metro Manila
SM Seaside City November 27, 2015[31] Cebu City[32] Cebu
SM City San Jose Del Monte April 29, 2016 San Jose del Monte[33] Bulacan
SM City Trece Martires May 13, 2016 Trece Martires Cavite
SM Center Congressional November 25, 2016 Quezon City Metro Manila
SM City East Ortigas December 2, 2016[34][35] Pasig Metro Manila
SM CDO Downtown May 12, 2017[36] Cagayan de Oro[37] Misamis Oriental
S Maison June 17, 2017 (relaunched as an SM Supermall) Pasay Metro Manila
SM Center Antipolo Downtown June 30, 2017[38] Antipolo Rizal
SM City Puerto Princesa September 15, 2017[39] Puerto Princesa[40] Palawan
SM Center Tuguegarao Downtown October 12, 2017 Tuguegarao Cagayan
SM Center Pulilan December 1, 2017 Pulilan Bulacan
SM Center Lemery December 15, 2017 Lemery Batangas
SM Center Imus February 16, 2018 Imus Cavite
SM City Urdaneta Central May 4, 2018 Urdaneta Pangasinan
SM City Telabastagan May 18, 2018 San Fernando Pampanga
SM City Legazpi September 14, 2018 Legazpi Albay
SM Center Ormoc November 16, 2018 Ormoc Leyte
SM City Olongapo Central September 13, 2019 Olongapo Zambales
SM Center Dagupan October 4, 2019 Dagupan Pangasinan
SM City Butuan November 13, 2020 Butuan[41] Agusan del Norte
SM City Mindpro December 8, 2020 Zamboanga City Zamboanga del Sur
SM City Daet October 15, 2021 Daet Camarines Norte
SM City Grand Central November 26, 2021 Caloocan Metro Manila
SM City Roxas[42] April 8, 2022[43] Roxas City[44][45] Capiz
SM City Tanza October 14, 2022 Tanza Cavite
SM City Sorsogon[42] October 28, 2022 Sorsogon City Sorsogon
SM City Tuguegarao[42] November 18, 2022[46] Tuguegarao Cagayan
SM City Bataan[42] May 19, 2023 [47] Balanga Bataan
SM Center San Pedro[48] October 13, 2023 [49] San Pedro Laguna
SM City Sto. Tomas October 27, 2023 Santo Tomas Batangas
SM City Caloocan May 17, 2024 Caloocan[50][51] Metro Manila
SM J Mall October 25, 2024 Mandaue Cebu
SM City Laoag February 5, 2025 Laoag Ilocos Norte

Retail malls

Name Opening Date Location
SM Quiapo November 1972 Manila
SM Delgado May 15, 1979 Iloilo City, Iloilo

Lifestyle malls

Name Opening Date Location
SM Makati 1975 Makati
SM Araneta City
(SM Cubao)		 1980 Quezon City
The Podium August 2002 Mandaluyong

Malls under-construction

Name Opening Date Location
SM City La Union March 14, 2025 San Fernando, La Union
SM City Zamboanga[52] 2025 Zamboanga City
SM Yulo 2026 Santa Rosa, Laguna
SM City General Trias[53] 2026 General Trias, Cavite
SM City Tagum 2026 Tagum
SM City Iligan 2026 Iligan

Planned or proposed malls

Name Location
SM City Bohol [54] Tagbilaran, Bohol
SM City Ozamiz[55] Ozamiz, Misamis Occidental
SM Bacolod South Premier[56] Bacolod City, Negros Occidental
SM City Dumaguete[57] Dumaguete, Negros Oriental
SM City Danao[58] Danao, Cebu
SM City Bayombong [59] Bayombong, Nueva Vizcaya
SM Center Tabaco Tabaco City, Albay
SM City Ortigas Ortigas, Pasig City
SM Center Camiling Camiling, Tarlac
SM City Pagsanjan [60] Pagsanjan, Laguna
SM City Jaro [61] Iloilo City, Iloilo
SM City Koronadal [62] Koronadal City, South Cotabato

China

SM City Xiamen, the first SM Supermall in China
Name Opening Date Location
SM City Xiamen December 13, 2001 Xiamen, Fujian
SM City Jinjiang[63] November 26, 2005 Quanzhou, Fujian
SM City Chengdu[63] October 20, 2006 Chengdu, Sichuan
SM City Suzhou[63] September 23, 2011 Suzhou, Jiangsu
SM City Chongqing[63] December 14, 2012 Yubei District, Chongqing
SM City Zibo[63] September 19, 2015 Zibo, Shandong
SM City Tianjin[64] December 17, 2016 Tianjin
SM City Yangzhou September 29, 2023 Yangzhou
SM City Xiamen Haicang December 13, 2024 Haicang District, Xiamen
SM City Fuzhou Cangshan December 27, 2024 Cangshan, Fuzhou

Proposed Chinese Locations

Name Location
SM City Maoming Maoming
SM City Anshan Anshan
SM City Shijiazhuang Shijiazhuang
SM City Wenzhou Wenzhou
SM City Zhaoqing Zhaoqing
SM City Hohhot Hohhot
SM City Haikou Haikou

Tenants and amenities

SM Cinema

SM Cinema at SM City Legazpi

SM Cinema is the movie theater chain of SM Supermalls.

SM Cinema is also responsible for some milestones in the Philippine film industry.

SM Cinema offers premium cinema experience called "Director's Club", which features leather-recliner-seating and butler service,[65] and offers eight IMAX theaters including the first IMAX theater in the Philippines at the SM Mall of Asia. This IMAX theater, opened in 2006, initially had a capacity of 635 seats (reduced to 490 seats after renovation and Paragon 918 seating upgrade in 2019) and a screen height of 21.955 meters (72.03 ft), making it the largest cinema screen in the country.[66][67]

There are no cinemas at some SM Center branches such as Pasig, Las Piñas, Dagupan, and San Pedro.

The first drive-in theater in the Philippines was opened under the SM Cinema brand in July 2020 at SM City Pampanga.[68]

There is a policy in place since 2002, which dictates the non-airing of films rated R-18 in SM Cinemas.[69]

SM Store

SM Store at SM Mall of Asia

The SM Store is the department store chain of SM Supermalls. The first outlet was established in 1972 along Carriedo in Quiapo, Manila, when Shoemart store was converted into a full-fledged department store.[2] It was renamed as the SM Department Store in 1975[70] prior to being rebranded as "SM Store". The SM Store would become one of SM Supermall's common anchor tenant.[2]

SM Skating

SM Skating at SM Seaside City

SM Skating is SM's indoor ice rink chain. The first rink opened at SM Megamall in 1992 which later closed in 2009, but has since reopened in 2014 at another space.[71] It also has branches at SM Mall of Asia[72] and SM Seaside City, and there used to be one at SM Southmall as well.[73]

Recreation

SM Bowling at SM City Cebu

SM Bowling Center is SM's bowling alley chain. The first branch opened in 1989 at SM North EDSA, which reopened in 2009 at another space at the same Annex 2 building.[74] Other branches are at SM Megamall, SM North EDSA, SM City Clark, SM City Cebu, SM Seaside City, and SM Lanang.[75] Former branches at SM Southmall, SM City Fairview, SM CDO Downtown, and SM Mall of Asia have been transitioned to SM Game Park, and there was also a branch at SM Center Valenzuela.[76]

SM Game Park is a recreational and entertainment facility offering sports amenities (such as bowling, billiards, basketball, table tennis, and archery, varying by branch), a game room, arcades, karaoke, and a sports bar. The first branch opened at SM Southmall on December 10, 2021.[77] The flagship branch is located at SM Mall of Asia.[78][79] Other branches are located at SM City Fairview, SM CDO Downtown, SM Mall of Asia, SM City Santa Rosa, and SM City East Ortigas.[80]

SM Markets

SM Supermarket branch at SM City Cebu
Main article: SM Retail

Every SM Supermall features supermarket chains such as SM Supermarket, SM Hypermarket, and Savemore Market, collectively known as SM Markets, as anchor tenant. Most SM Supermalls house one of these brands, while some malls (including SM City Fairview and SM North EDSA) have both SM Supermarket and SM Hypermarket coexisting. Standalone Savemore malls, Hypermarket outlets, and Savemore Express Markets are also considered as outlets of SM Supermalls.

SM Cyberzone

SM Cyberzone at SM J Mall

SM Cyberzone is SM's chain of IT retail stores, featuring gadget and technology retailers, concept stores of electronic brands, and telecommunications providers in dedicated areas inside SM Supermalls.[81] It is also recognized as a hub for significant gaming and technology-related events. It originated as a lifestyle store in SM North EDSA's Carpark Building in 1998 before being rebranded to its current name.[82]

Catholic churches

San Pedro Calungsod Chapel at SM Aura

In the Philippines, a predominantly Roman Catholic country, SM Supermall branches such as SM Aura, SM Megamall, SM North EDSA, and SM City Grand Central each feature a Catholic chapel within the mall building.[83] In contrast, mall complexes such as SM Mall of Asia and SM Seaside City each have a separate church building. Masses are also held at other branches in their atrium, cinema, entrance, or SM Cyberzone branch, especially on Sundays and during Simbang Gabi.

Branding

The current logo for SM Supermalls was adopted in 2022. The logo consists of the letters "SM" in a custom typeface referred to as Henry Sans after founder Henry Sy and uses a shade of blue dubbed as "SM Electric Blue".[84]

Songs

SM Supermalls theme song, often recognized by its catchy tune, plays in the background of SM mall commercials and promotional videos across the Philippines. This song usually has a beat with lyrics like "We've got it all for you!",[85] echoing SM's slogan. It was introduced by SM Supermalls in 1991. This jingle became a signature part of SM’s branding.

Over the years, SM Supermalls has refreshed the jingle with updated arrangements and new voices, This jingle plays across SM mall branches, television ads, and social media.

"Always Be Super"[86] is another phrase from SM Supermalls.

"Celebrate Christmas at SM Malls" song is often played in SM Supermalls during the Christmas season. The song was released in 2023 by Filipino singer Jose Mari Chan.[citation needed]

Not only "Celebrate Christmas at SM Malls", but also the song,"Happiest Christmas Jingle" is a tune often played in their malls during Christmas season. This jingle was made through a collaboration with Jose Mari Chan.[citation needed]

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